For the Second Week in a Row, 'Katie' Finishes Number 1 Among All Freshman and Sophomore Syndicated New Talk Shows

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October 2nd, 2012

via press release:

 For the 2nd Week in a Row, “Katie” Finishes No. 1 Among

All Freshman and Sophomore Syndicated New Talk Shows


“Katie” Retains an Impressive 90% or Better of its Big Week-Earlier Debut Numbers


“Katie” Places Among TV’s Top 5 Syndicated Daytime Talk Shows for the Week



“Katie” National Ratings – Week 2

Based on National ratings for the week of September 17, 2012, “Katie” ranked No. 1 among all freshman and sophomore syndicated talk shows for the 2nd straight week in Households (1.8 rating), Total Viewers (2.294 million) and Women 25-54 (1.0 rating).  During the week, “Katie” held solid advantages over freshman “Steve Harvey” (1.3 rating, 1.711 million and 0.8 rating), “Jeff Probst” (0.7 rating, 909,000 and 0.4 rating) and “Ricki Lake” (0.7 rating, 942,000 and 0.6 rating), as well as sophomore “Anderson Live” (1.0 rating, 1.295 million and 0.6 rating).


  • Coming off of its big debut the prior week, “Katie” retained an impressive 90% or better of its week-earlier premier numbers: Households (90% - 1.8 rating vs. 2.0 rating), Total Viewers (90% - 2.294 million vs. 2.549 million) and Women 25-54 (91% - 1.0 rating vs. 1.1 rating).


  • “Katie” finished among TV’s Top 5 syndicated daytime talk shows for the week in Homes, Total Viewers and Women 25-54.

“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.


Source: The Nielsen Company, National Live + Same Day Program Ratings, as dated.

  • Chris

    Katie is still too expensive to be a true success with those ratings. It’s getting lower ratings than General Hospital and for all the talk of talk shows being cheaper, it costs twice as much as a soap does to produce per year. Huge flop.

    I don’t blame ABC for wanting Katie, but all the nets should’ve let her coast so they can get her for less money. After the debacle at CBS Evening News, make her prove herself before you shell out the big bucks. I don’t understand offering her such an expensive show up front.

  • SG


    I’m sure the audience will grow. I’ve never been a Katie Couric fan but I have to admit, her show is worth watching.

  • cc

    Somehow, I think it took some doing to spin those numbers.

  • Janis

    I love the new Jeff Probst Show. I do not think he did enough pre-show promotion. Everyday he has interesting stories and guests. It is a very different talk show. If you have not seen it yet, give it a try.

  • Annie

    Let’s put this in perspective.

    For week ending 9-17-12 (from tv media insights)

    Dr. Phil – 2.6
    Ellen – 2.5
    Kelly and Michael – 2.4

    When you compare Katie’s 1.8 to all talk shows, not just newbies, she does not fair as well.

    Although Katie has some interesting topics on her show. I find her very stiff, difficult to watch, and not genuine. I think her guests look uncomfortable.
    They are pulling out all the stops so far, but you can’t have Barbara Streisand and reveal you had bulemia every week.

  • Chris

    I agree Annie! Overall those ratings aren’t impressive, especially for how expensive and heavily promoted the show was.

  • Rob

    She’s a smart woman and always prepared for an interview. This format fits her perfectly. I hope she gets Ann Coulter back on for an interview!

  • diane

    I have seen numbers that put Katie’s audience behind syndicated Phil, Ellen, Maury and Springer in the Chicago market.

    Quick question . I the only one who is getting tired of the networks pushing Katie , Nene and Nicki Manji as the greatest women to hit television in 2012 ?? I really can’t stand any of them. Again, is it just me??

  • Lea4h

    Why can’t they come up with something new besides all these talk shows. How about something ORIGINAL. I’m bored with all of them. Katie tries TOO hard to appear perky, sweet and genuine, but some see right through it. She’s not the person she portrays on TV, but neither are a lot of the others.

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