FOX Wins Premiere Week Win Among Adults 18-34 and Teens

Categories: Press Releases

Written By

October 2nd, 2012

via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF

SEPTEMBER 24 – 30, 2012

 

FOX PROPELLED TO PREMIERE WEEK WIN AMONG ADULTS 18-34 AND TEENS BY

TUESDAY NIGHT COMEDY BLOCK AND SUNDAY ANIMATED LINE-UP

COMBINED WITH “The X Factor,” “BONES,” AND “Glee

 

Last week, the premiere of FOX’s Tuesday comedy block and the return of the Sunday Animation line-up combined with The X Factor, BONES and Glee to lead the network to a premiere week win among Adults 18-34 and Teens. For the week, FOX ranked No. 2 among Adults 18-49.
FOX had the following shows in the Top 20 programs of the week:

 

 

  • 9 of the Top 20 programs among Adults 18-34Family Guy (No. 3 tie), Simpsons (No. 3 tie), New Girl SP-9/25 8PM (No. 10 tie), New Girl (No. 12 tie), THE X FACTOR-WED (No. 12 tie), American Dad (No. 14), BOB’S Burgers (No. 15), THE X FACTOR-THU (No. 16 tie) and MINDY PROJECT (No. 18 tie).

 

 

Nightly and Program Highlights

 

MONDAY

8:00-9:00     BONES: (Adults 18-49: 2.3/6, 7.6 Mil Total Viewers)

9:00-10:00   The Mob Doctor: (Adults 18-49: 1.3/3, 3.8 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 1.8/5, 5.7 Mil Total Viewers)

 

FOX ranked No. 4 on Monday night among Adults 18-49 and Adults 18-34.

Week two of BONES posted a 2.3/6, even with the previous week's premiere in both Adults 18-49 (9/17/12, 2.3/7) and up +5% among Adults 18-34 (2.0/6 vs. 1.9/6).

 

At 9p the second episode of The Mob Doctor did a 1.3/3 in Adults 18-49.


TUESDAY

8:00-8:31     NEW GIRL (S): (A18?49: 2.8/9, 5.4 Mil Total Viewers)

8:31-9:00     Ben And Kate (P): (A18?49: 2.1/6, 4.2 Mil Total Viewers)

9:00-9:30     NEW GIRL (P): (A18?49: 2.8/8, 5.2 Mil Total Viewers)

9:30-10:00   The Mindy Project (P): (A18?49: 2.4/6, 4.7 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 2.5/7, 4.9 Mil Total Viewers)

 

On Tuesday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34.  FOX outperformed the No. 2 network for the night (NBC) in Adults 18-34 by +27% (2.8 vs. 2.2).

 

FOX aired four of the top five programs of the night in Women 18-34.  NEW GIRL at 8p was the second highest-rated program of the night in Adults 18-34 (behind NBC’s The Voice.)

With its first episode this season, a special telecast of NEW GIRL at 8p posted a 2.8/9 in Adults 18-49 and retained 100% of NEW GIRL’s finale rating last spring in Adults 18-49 (2.8 on 5/8/12, 9p).  NEW GIRL at 8p was the highest rated program of the night in Men 18-34 and won the 8p half hour in Adults 18-34.

 

At 8:30p the debut of Ben And Kate posted a 2.1/6 among Adults 18-49.  Ben And Kate produced a very strong 3.0 rating in the core demo of Women 18-34.

 

A second original episode of NEW GIRL at 9p posted a 2.8/8, retaining 100% of its finale last spring in Adults 18-49 (2.8 on 5/8/12).  NEW GIRL at 9p tied as the second highest-rated program of the night in Teens and won the 9p half hour in Adults 18-34 and Teens.

 

The series debut of The Mindy Project at 9:30p delivered a 2.4/6 in Adults 18-49.  The Mindy Project was up vs. Raising Hope’s 9:30p season average last year by +4% in Adults 18-49 (2.4 vs. 2.3) and +17% in Adults 18-34 (2.7 vs. 2.3).

 

The Mindy Project retained 86% of its NEW GIRL lead-in among Adults 18-49, higher than last year’s season premiere of Raising Hope out of NEW GIRL in the 9:30p half hour (65%).

 

In head to head competition in the 9:30p half hour, THE MINDY PROJECT outperformed NBC’s The New Normal by +20% in Adults 18-49 (2.4 vs. 2.0) and +80% in Adults 18-34 (2.7 vs. 1.5).  THE MINDY PROJECT won the 9:30p half hour in Adults 18-34.
WEDNESDAY

8:00-10:00   THE X FACTOR: (A18?49: 3.4/10, 9.6 Mil Total Viewers)

 

FOX won the night in Adults 18-49, Adults 18-34 and Teens.  In fact, FOX outperformed the No. 2 networks of the night by +17% in Adults 18-49 (3.4 vs. 2.9 for ABC and CBS) and +41% in Adults 18-34 (3.1 vs. 2.2 for ABC).

Facing the most amount of original competition so far this season, THE X FACTOR posted 3.4/10 among Adults 18-49 and was up +1% from the previous week in Total Viewers (9.6 Mil. vs. 9.5 Mil.).

 

THE X FACTOR was the second highest-rated program of the night in Adults 18-49, Adults 18-34 and Teens.

 

THE X FACTOR showed substantial growth in its last half hour vs. its first: +24% in Adults 18-49 (3.6 vs. 2.9) and +23% in Total Viewers (10.2 vs. 8.3 Mil.)

 

THURSDAY

8:00-9:00        THE X FACTOR: (Adults 18-49: 3.2/10, 9.4 Mil Total Viewers)

9:00-10:00      Glee: (Adults 18-49: 2.4/7, 5.8 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 2.8/8, 7.6 Mil Total Viewers)
On Thursday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens.

 

THE X FACTOR posted a 3.2/10 among Adults 18-49.  In the face of premiere competition this week THE X FACTOR showed solid retention from the previous week in Adults 18-49 (94%, Wed/Thu).

 

THE X FACTOR was up from Wednesday’s telecast by +13% in Teens (2.7/11 vs. 2.4/9) and was the highest rated program of the night in Teens.

 

THE X FACTOR showed substantial growth in its last half hour vs. its first: +21% in Adults 18-49 (3.5 vs. 2.9) and +19% in Total Viewers (10.2 vs. 8.6 Mil.)

 

Airing against the season premiere of Grey’s Anatomy (complete with plane-crash-cliffhanger resolution), GLEE did a 2.4/7 among Adults 18-49.  GLEE ranked No. 2 in its hour in Adults 18-34 and won the hour in Teens.
FRIDAY

8:00-9:00        THE X FACTOR (RS): (Adults 18-49: 1.2/4, 3.4 Mil Total Viewers)

9:00-10:00      Fringe (P): (Adults 18-49: 1.1/4, 3.1 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.1/4, 3.2 Mil Total Viewers)
FOX won the night in Adults 18-34 and Teens (tie) and ranked No. 4 in Adults 18-49.

At 8p an encore of THE X FACTOR posted a 1.2/4 in Adults 18-49.

 

The season premiere of Fringe at 9p posted a 1.1/4 among Adults 18-49, up +10% from last season's finale (5/11/12, 1.0/3).

 

 

SATURDAY

7:51-11:33      FOX COLLEGE FOOTBALL: (Adults 18-49: 1.2/4, 3.8 Mil Total Viewers)

8:00-11:00      FOX PRIME: (Adults 18-49: 1.1/4, 3.7 Mil Total Viewers)

 

On Saturday, FOX ranked No. 2 among Adults 18-49 and No. 1 among Adults 18-34 (tie) with FOX COLLEGE FOOTBALL.

 

SUNDAY

7:00-7:56     NFL OVERRUN: (A18?49: 10.3/31, 27.5 Mil Total Viewers)

7:56-8:00     THE OT: (A18?49: 5.9/17, 14.8 Mil Total Viewers)

8:00-8:30     THE Simpsons (P): (A18?49: 3.8/10, 8.1 Mil Total Viewers)

8:30-9:00     BOB’S Burgers (P): (A18?49: 2.6/6, 5.5 Mil Total Viewers)

9:00-9:30     Family Guy (P): (A18?49: 3.3/8, 6.5 Mil Total Viewers)

9:30-10:00   American Dad (P): (A18?49: 2.5/6, 5.2 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 5.1/13, 12.4 Mil Total Viewers)

 

FOX ranked No. 2 for the night in Adults 18-49, Total Viewers and Adults 18-34 and won the night in Teens.
At 8p the premiere of THE SIMPSONS did 3.8/10 in Adults 18-49, up +31% from last season’s average (vs. 2.9).  THE SIMPSONS was the second highest-rated entertainment program of the night in Adults 18-49 (just one-tenth behind Once Upon A Time) and tied with FAMILY GUY as the highest-rated entertainment program in Adults 18-34.

 

Following at 8:30p the season premiere of BOB'S Burgers posted a 2.6/6, up +37% from last year's March debut (3/11/12) and its season average (both 1.9).

 

At 9p the season premiere of FAMILY GUY did a 3.3/8 among Adults 18-49, up +10% from its season average (vs. 3.0).  FAMILY GUY tied THE SIMPSONS as the highest-rated entertainment program of the night in Adults 18-34.

 

The American Dad season premiere at 9:30p did a 2.5/6, showing an advantage of +9% over its season average last year (vs. 2.3).

 

SEPTEMBER 24 - 30, 2012

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    2.6/8                FOX    2.5/9                FOX    6.9

ABC    2.2/6                ABC    1.7/6                ABC    8.3

CBS    2.4/7                CBS    1.4/5                CBS    10.7

NBC    2.9/8                NBC    2.4/8                NBC    8.2

 

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 
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