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NBC Leads Among Adults 18-49, While CBS is Number 1 With Total Viewers in Week 1 Ending September 30, 2012

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October 2nd, 2012

For the week's top 25 broadcast TV show ratings click here.

Note: because this is the first week of the television season, this post is also a network season-to-date ratings post.

In week 1 of the broadcast television season ending Sunday, September 30 2012,NBC notched first place among adults 18-49, with a 2.9 rating average. Runner-up FOX earned a 2.6 rating average. CBS and  ABC came in third and fourth with a 2.4 and 2.2 rating average, respectively, and Univision  was fifth with a 1.4 18-49 rating. The CW finished last with a 0.3 adults 18-49 rating average.

CBS  won the week with total viewers, averaging 10.69 million viewers, ahead of second place ABC with 8.33 million viewers. NBC was third with8.19 million, followed by FOX with 6.90 million, Univision with 3.54 million, and the CW with 0.68 million.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49.

You can see last week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Hubert R.

    okay, did just NBC win a premiere week? O.o with their awfull Wednesday, Thursday and pretty bad Friday.

  • Adrian Warhol

    Can we not have a post that compares weekly ratings to last years please?

  • Judy Sargent

    I am sorry to say I do not watch the Kelly and Michaal Show. Number one it is mainly because I cannot stand Kelly’s voice!! She screams out every question! She was ok with Regis as Co Host. He kept her in line, but as a Host Kelly has got to go . As I said, I can’t understand what she is saying because she grabs the chair stands up and screams into the camers ,and Michael sit there and says Ha ha, and then Kelly interupts him. I will not watch her anymore. And I watch Regis for 40 yrs. But this is Horrible TV, I’d rather watch Judge Judy, in face she may be a great Host for your show!
    Very sincerely , Judy- Portland,Ore.

  • Dan S

    Did we cross into a Fringe universe ? NBC is now #1 & CBS is 3rd ? Can’t say if this is a new trend or just a blip but CBS has definitely got problems starting with aging shows like CSI & former ratings winners like H50 taking a nosedive. Congrats to NBC even though I still hate you for cancelling Harry’s Law (insert rolling eyes)

  • Tony ^_^

    Three Things:
    1- NBC is first! :o
    2- CBS is third! :o
    3- No network averaged a 3.0 or higher?!? :o

  • Max Vrany

    @Adrian, NBC put out a press release that has year to year comparisons. Suffice it to say everyone but NBC is down year to year. I’d link to it but I’m on my phone. It’s around here somewhere.

  • THE OLD MAN

    How numbers can deceive! It’s football, I tell you!

  • THE OLD MAN

    @ Max Vrany

    Didn’t ABC just say they were up Y-T-Y? Or was that Sunday only?

  • TVDude

    @Humbert,

    Friday on NBC was bad? It had a repeat of Grimm, Grimm (which was the highest rating of the night, even above CBS), and Dateline (weak, but cheap). That’s far from the problems they are having on Thursday and, to a smaller extent, Wednesday.

    CBS is bound to be #1 by the end of the season though.

  • craig

    Dan, CBS won the week in total viewership. In fact,in total viewership, NBC ended up third. In the next two 2-3 weeks, we will quickly see if the new shows will increase or lose viewership. I don’t see any of the top rated dramas that CBS has having any problems staying in the top 10/25, especially on Tues/Thurs nights. The lead in shows are just to strong. Besides, those dramas are very good.

  • TV Nerd

    Football helps NBC, but don’t forget that ABC could be helping themselves by carrying Monday Night Football. I have never understood why they don’t carry it because ESPN was already established before they moved the show.

    Sports programming is critical. The Olympics clearly helped NBC advertise their shows. Fortunately for them, they backed up those ads with a couple of shows that are worth watching.

  • Fred

    Well its about time NBC started to gain some traction. Thought it would have been quicker given they have been airing the highly rated Olympics and Football for many years now. This season the Voice continues to be a super hit and Revolution looks likes a keeper. They are very weak with sitcoms though.

  • cas127

    Wow…looks like aggregate viewership erosion continues unabated…compare the aggregate viewership stats for this season’s premiere week with the *season* averages for 2011-12:

    http://tvbythenumbers.zap2it.com/2012/05/30/2011-12-season-fox-continues-to-lead-18-49-ratings-cbs-still-tops-viewership-through-week-36-ending-may-27-2012/136000/

    And those season averages included a healthy chunk o’repeats and low viewership periods.

    Pretty soon the broadcast nets will be down to having a single CPM to sell…for which they will charge $2 billion…

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