Only 42,000 Viewers Separate 'ABC World News' and 'NBC Nightly News' in Evening News Ratings - ABC Slashes Gap with NBC by 92%

Categories: Press Releases

Written By

October 2nd, 2012

via press release:

“ABC World News with Diane Sawyer” Only 42,000 Viewers Behind “NBC Nightly News”

– Slashes Total Viewer Gap with NBC by 94% Year-to-Year

“ABC World News” Stands as Most-Watched Evening Newscast Among Total Viewers

on Tuesday and Friday – Ranks #1 on Friday Among Adults 25-54

“ABC World News” Has Most-Watched Premiere Week in 4 Years

 

For the week of September 24, 2012, the start of the 2012-13 season, “ABC World News with Diane Sawyer” averaged 7.39 million Total Viewers and a 1.5 rating/6 share/1.80 million in Adults 25-54, according to Nielsen Media Research.

 

“ABC World News” was up week-to-week in both Total Viewers (+1%) and Adults 25-54 (+2%) – 7.32 million and 1.77 million, respectively, on w/o 9/17/12. “World News” stood as the only evening news program to grow in both measures over the prior week as the “CBS Evening News” was mixed (+5%/-1%) and “NBC Nightly News” was down (-5%/-4%). Further, “World News” has increased its Total Viewer count week to week in 6 of the past 7 weeks.

 

In addition, “World News” was up over the year-ago week by +2% in Total Viewers (7.27 million – w/o 9/19/11) to post its most-watched premiere week in 4 years – since the opening week of the 2008-09 season.

 

“World News” ranked as the most-watched evening newscast twice during premiere week in Total Viewers, topping NBC’s “Nightly News” by +129,000 on Tuesday (7.935 million vs. 7.806,000 – 9/25/12) and by +587,000 on Friday (6.756 million vs. 6.169 million – 9/28/12). This marks the first time in over 1 year that “World News” beat the NBC program twice in Total Viewers during the course of the week (regular telecasts)– since w/o 8/15/11. In addition, “World News” finished #1 in Adults 25-54 on Friday, beating the NBC program by +74,000 demo viewers (1.693 million vs. 1.619 million).

 

“World News” slashed nearly all of its Total Viewer gap with “NBC Nightly News” versus the prior week to only 42,000 viewers (-92% - 508,000 on w/o 9/17/12) to deliver its closest overall viewer performance in 3 years – since w/o 9/7/09. In addition, “World News” narrowed its week-to-week Adults 25-54 margin by double-digits (-37% - 200,000 vs. 316,000).

 

“World News” also slashed its Total Viewers margin with “NBC Nightly News” versus premiere week last year (-94% - 42,000 vs. 699,000), while narrowing its Adults 25-54 margin by -10% (200,000 vs. 222,000).

 

“ABC World News” bettered the “CBS Evening News” by 1.24 million Total Viewers and 157,000 Adults 25-54.

 

NOTE: On Thursday, George Stephanopoulos anchored “World News,” while David Muir anchored “World News” on Friday.

 
  • lkwdlion

    CORRECT ME IF IM WRONG..ABC ISNT GROWING AS FAST AS NBC IS FALLING BACK. QUESTION IS..WHO IS THE KING OR QUEEN OF THESE LOOSERS!? THERE ARE MANY MORE IMPORTANT ISSUES THAN WHOS AHEAD OF THIS MESS. THE PARENT COMPANIES, IF THEY REALLY CARE ABOUT THE PUBLIC, SHOULD REMOVE PROFIT CONSIDERATION FROM THESE NEWSCASTS! SERIOUSLY.

© 2014 Tribune Digital Ventures