via press release:
XYGEN REIGNS AS TOP 20 AD-SUPPORTED CABLE ENTERTAINMENT NETWORK AMONG W18-34 IN Q3
OXYGEN MEDIA CONTINUES TOAS TOP 20 AD-SUPPORTED CABLE ENTERTAINMENT NETWORK AMONG WOMEN 18-34 IN Q3
Network Ranks Top 10 For VOD
And Is #2 Most Social Network on Television
NEW YORK – October 2, 2012 – Behind the strength of Oxygen Media’s diverse programming slate, the network delivered a strong third quarter ranking #20 among all ad-supported cable entertainment networks in its key demo of women 18-34, according to Nielsen. Fueled by a unique slate of original series such as “I’m Having Their Baby,” “TheProject,” “Girlfriend Confidential: LA” and “ ,” the network averaged 405,000 total viewers. In addition, this month marked Oxygen’s youngest September ever with a median age of 35.3 (1.4 years younger than September 2011). For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
Third quarter saw the thought-provoking docu-series “I’m Having Their Baby” strike a chord with viewers and become Oxygen’s highest rated new series of 2012 averaging 806,000 total viewers, 381,000 adults 18-34 and 324,000 women 18-34 on a Live +7 basis. This marked double-digit growth across all key demos with a 30 percent increase among women 18-34, 29 percent increase among total viewers and 16 percent increase among adults 18-34, compared to the same time period last year. Behind the series, Oxygen was the #3 cable network on Mondays at 11pm in women 18-34 throughout the season. This led the network to quickly greenlight season two, which is currently in production and will premiere in 2013.
Increasing momentum, the critically acclaimed second season of “TheProject” landed winner Blake Jenner a seven episode role on “ ” and ended with a series finale season high of 821,000 total viewers.
Amplifying such success, fan-favorite “” remained dominant in its ninth season averaging 2.2 million total viewers, 1.4 million adults 18-49, and one million women 18-49 on a Live +7 basis. Behind season nine, Oxygen is the #1 cable network on Mondays at 10pm, out-delivering ABC and CBS in women 18-34.
To top off the third quarter, the series premiere of “Girlfriend Confidential: LA” (9/3/12) strengthened the female-skewing channel’s Monday night lineup propelling Oxygen as a top five cable entertainment network among women 18-34 in the 11pm hour.
Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 9/16/12, blended with Live + Same Day through 9/30/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg. All program data= LS data, unless otherwise indicated. VOD=Rentrak, among all TV entertainment networks, Total HHLD transactions 6/25/12-9/16/12. Social=Bluefin Signals, 6/25/12-9/26/12, rank based on total comments vs. all television networks in reality genre, prime.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including “TheProject,” "Best Ink," and " ," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.