The Hub TV Network Earns Best Quarterly Audience Deliveries in History of Network

Categories: Press Releases

Written By

October 2nd, 2012

via press release:

THE HUB TV NETWORK EARNS BEST QUARTERLY

AUDIENCE DELIVERIES IN HISTORY OF NETWORK

Fueled by Strong Summer Schedule with Event Programming,

Continued Momentum of Original Series and Successful Movie Lineup

 

LOS ANGELES – The Hub TV Network, a destination for kids and their families, wrapped the third quarter of 2012 with the best quarterly audience delivery in the history of the network among the target demographics of Kids 2-11 and Kids 6-11. The achievement continues the impressive growth momentum of the network and was driven by a solid summer program schedule that included record-setting special event programming, ongoing strength of its original series and successful movie scheduling throughout the period.

 

The third quarter of 2012 was also the best quarter in the history of the network in Prime Time (Monday – Sunday, 8 p.m. – 11 p.m. ET), among Kids 2-11, Kids 6-11, Persons 2+ and Households.

 

In Total Day, The Hub has now demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for four consecutive quarters.

 

In Total Day (Monday – Sunday, 6 a.m. – 6 a.m.), The Hub has now demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

 

Among the drivers of the record audience deliveries were a solid summer schedule that included continued strong performances of The Hub’s original series including “My Little Pony Friendship is Magic,” “Care Bears: Welcome to Care-a-Lot,” “Transformers Rescue Bots,” “Pound Puppies,” “Family Game Night,” “R. L. Stine’s The Haunting Hour: The Series” and “Transformers Prime.”

 

Successful event programming also drove audience deliveries, led by the record-setting “The Hub’s Dog Days of Summer” programming event the week of August 20, and the outstanding encore performance of the “My Little Pony Friendship is Magic” two-episode Royal Wedding Event (September 8). Other key programming events throughout the quarter included an Independence Day Marathon featuring “Transformers Prime,” “Transformers Rescue Bots” and “The Super Hero Squad Show,” and special marathons of “Pound Puppies” and “The Care Bears: Welcome to Care-a-Lot.”

 

Third Quarter 2012 Highlights

 

Daypart Performance (all times ET)

  • The third quarter of 2012 marks The Hub’s best quarter ever in Total Day with Kids 2-11 (55,000), Kids 6-11 (28,000), Women 18-49 (24,000), Adults 18-49 (44,000), Persons 2+ (124,000) and Households (86,000).

 

  • The third quarter of 2012 marks The Hub’s best quarter ever in Prime with Kids 2-11 (50,000), Kids 6-11 (31,000), Persons 2+ (162,000) and Households (114,000).

 

  • In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+40%, 28,000), Women 18-49 (+60%, 24,000), Adults 18-49 (+47%, 44,000), Persons 2+ (+55%, 124,000) and Households (+54%, 86,000).

 

  • In Prime (Monday – Sunday, 8–11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+43%, 50,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+52%, 35,000), Adults 18-49 (+55%, 65,000), Persons 2+ (+54%, 162,000) and Households (+56%, 114,000).

 

Program Performance

  • The Hub’s “Dog Days Of Summer” event on the week of August 20th (Monday-Friday, 8-10 p.m., and Saturday, 9 a.m.-1 p.m.), featuring “Hotel For Dogs” (Monday, 8-10 p.m.), “Air Bud 3: World Pup” (Tuesday, 8-10 p.m.), “Scooby-Doo” (Wednesday, 8-10 p.m.), “Air Bud 4: Seventh Inning Fetch” (Thursday, 8-10 p.m.), “Scooby-Doo 2: Monsters Unleashed“ (Friday, 8-10 p.m.), “Pound Puppies” (Saturday, 9-11 a.m.) and “Air Bud 3: World Pup” (Saturday, 11 p.m. -1 a.m.) earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

 

  • The Hub’s Sunday, August 26 airing of “Scooby-Doo 2: Monsters Unleashed” (5–7 p.m.), following the “Dog Days of Summer” event is The Hub’s best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

 

  • The September 8 encore of the “My Little Pony Friendship is Magic” special “Royal Wedding Event” (10–11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+222%, 251,000), Kids 6-11 (+391%, 157,000), Women 18-49 (+197%, 86,000), Adults 18-49 (+360%, 138,000), Persons 2+ (+333%, 485,000) and Households (+176%, 284,000).

 

  • The Hub’s “Pound Puppies” Marathon (August 9, 9 a.m.-2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+366%, 163,000), Kids 6-11 (+419%, 83,000), Adults 18-49 (+344%, 40,000), Persons 2+ (+335%, 226,000) and Households (+363%, 148,000).

 

September 2012 Monthly Highlights

 

Daypart Performance (all times ET)

  • In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for nine consecutive months.

 

  • In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+52%, 47,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+49%, 112,000) and Households (+49%, 79,000).

 

  • In Prime (Monday – Sunday, 8–11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+39%, 46,000), Adults 18-49 (+64%, 64,000), Persons 2+ (+58%, 153,000) and Households (+54%, 106,000).

 

Week of September 24-30, 2012

 

Daypart Performance (all times ET)

  • In Total Day (Monday – Sunday, 6 a.m. – 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

 

Program Performance

  • A new episode of “Care Bears: Welcome to Care-a-Lot” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+73%, 133,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+12%, 37,000), Persons 2+ (+17%, 182,000) and Households (+89%, 140,000).

 

  • A new episode of “Transformers Prime” (Friday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+118%, 96,000), Kids 6-11 (+760%, 43,000), Women 18-49 (+81%, 49,000), Adults 18-49 (+300%, 172,000), Persons 2+ (+142%, 302,000) and Households (+234%, 234,000).

 

  • A new episode of “Family Game Night” (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+84%, 90,000), Kids 6-11 (+290%, 78,000), Women 18-49 (+147%, 37,000), Adults 18-49 (+74%, 47,000), Persons 2+ (+86%, 218,000) and Households (+134%, 173,000).

 

  • A new episode of “Kaijudo: Rise of the Duel Masters” (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+11%, 70,000), Women 18-49 (+169%, 35,000), Adults 18-49 (+126%, 70,000), Persons 2+ (+55%, 152,000) and Households (+39%, 82,000).

 

(Source: The Nielsen Company, program based dayparts, monthly and quarterly daypart bullets and all histories are most current, all else is L+SD, 6/25/12-9/30/12 and 8/27/12-9/30/12 and 9/24/12-9/30/12 vs. same Nielsen periods a year ago, growth by delivery)

 

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 
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