via press release:
"Social Playback," Next Evolution in Synchronized Social Media FeedstruTV is First in Industry to Capture, Curate, Synchronize and Stream
Public Social Media Conversation for Online Viewers
truTV is taking TV Everywhere to the next level by offering a new breakthrough in social media feeds synchronized with online episode playback. Through a dynamic new system entitled Social Playback, the network's popular truTV2GO.com will now capture and curate the most entertaining comments about a series episode from Twitter and Facebook, synchronize them with the episode's time code, then display the archived "live" conversation during online viewing of full episodes. truTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans for a potential expansion to include truTV's full lineup of original series in the near future. truTV also plans to incorporate the Social Playback feature within the truTV 2GO mobile app in 2013.
"By bringing this exciting new innovation to truTV2GO.com, we are able to entertain and involve the audience in a way no one has before," said Marc Juris, executive vice president and chief operating officer of truTV. "The conversation surrounding individual episodes of truTV's original series gets better and better as on-demand viewers make their own contributions on Facebook and Twitter. With Social Playback, truTV is now the first network to capture that ever-expanding conversation and stream the best parts of it fully synchronized with digital on-demand viewing."
To make the Social Playback breakthrough possible, truTV has been working with Tomorrowish, a developer of DVR capabilities for social media. At the center of the technology is a curation tool, which uses rules-based filtering of posts and a proprietary scoring system in order to collect and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single synchronized conversation and allows for fine-tuning the curation.
"Reality programs have some of the highest social media engagement, so working with truTV is a fantastic opportunity to broaden that engagement with their programming to their on-demand viewers," said Tomorrowish CEO Mick Darling.
The following series feature truTV's new updated social-media stream with Social Playback:
- Hardcore Pawn
- Impractical Jokers
- Lizard Lick Towing
- Operation Repo
- Full Throttle Saloon (when new season begins)
- World's Dumbest
South Beach Tow Bait Car Conspiracy Theory with Jesse Ventura (when new season begins)
Below are links to two examples of the truTV 2GO Social Playback system (cable service provider authentication required):
- South Beach Tow: http://www.trutv.com/trutv2go/index.html#!/181782/879815
- Impractical Jokers: http://www.trutv.com/trutv2go/index.html#!/259634/851013
Tomorrowish is a startup company headquartered in Cambridge, Mass., that launched its first social TV products in March 2011. Tomorrowish captures, filters, syncs and replays the social media messages associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing content synchronized with the original social media conversation. Tomorrowish.tv is a platform to see how Tomorrowish works with premium Hulu content, conferences and other events. Tomorrowish supplies APIs and white-labeled customizable widgets and services to content distributors. More information at http://www.tomorrowish.co m.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Gold and World's Dumbest…, as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; enter tainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.