Poll: Will the 'Supernatural' Premiere be Perfect Debate Counterprogramming?

Categories: Broadcast TV

Written By

October 3rd, 2012

Supernatural returns tonight. The CW has made the interesting choice to premiere it while the big four are airing the first Presidential Debate making it the only broadcast counterprogramming. The last time that happened -- when the CW aired America's Next Top Model opposite the Stand Up to Cancer telethon, the network actually won its time period in the fast nationals. While there is, to put it mildly, a lot more interest in the debate, it's not going to be as tough as competing head-to-head with its usual Wednesday night at 9PM adversary,  Modern Family.

Last season, when it aired Friday's at 9PM, Supernatural premiered to a 0.8 adults 18-49 rating on September 23,2011. The season finale on May 19 got a 0.7 in adults 18-49. So how will the brothers fare tonight?

  • iggy

    The rest have no choice but to watch Supernatural.

    There’s Good Times reruns on Antenna TV.

  • Name

    You guys with Cablevision realize you can get CW with an antenna, right?

  • Anna

    The debates are WAY too long. I’ll just watch clips online later.

  • BobbyDazzler9876

    I don’t have any good feelings about this season of SPN as ratings go. I’m glad it’s off Friday but I just have a terrible feeling that it’s going to get destroyed one way or another. If it holds it’s 0.7 it’ll be a godsend.

  • Kyle

    I guess that it will premiere to a 0.9 and 2 million viewers, and actually going up to a 1.0-1.2 next week when Arrow premieres. 90210’s third season on Monday ended with a 0.7, but that didn’t stopped from going to 0.9 on the 4th season premiere on Tuesday when Ringer premiered.

  • SueP

    I’m guessing a 1.0. Renewed interest thanks to new showrunner Jeremy Carver, a move to Wednesdays and no competition except for politics should give it a boost from last year’s premiere of .8. It consistently rose to 1.1 or 1.2 from it’s usual .8/.7 with DVR playback and I’m willing to bet a lot of those fans DVR’d simply because it was on Friday. Of course, I’ll admit that I’m biased and would watch it no matter what else was on. :)

  • Percysowner

    I’m guessing between .8-.9. It could go higher because it is against the debates. Although this isn’t really ratings This According to The Numbers, in a week that featured high profile releases of shows like Modern Family, Supernatural was the top selling TV show DVD at approximately 153,712 units for total revenue of $4,609,823. Blu-Ray is unknown at this time, but it looks like that amount is under 35,000 units at least. is one reason Supernatural keeps on trucking. It does make money for Warner Brothers in ways other than ratings.

  • Hadesa

    0.7 and around 1.8 million viewers, hitting a 1.1 Live +7 and around 2.12 million viewers.

    No bump from the Arrow premier next week even though I think that Arrow will premier pretty big.

    I think it’ll probably linger around the 0.6/0.7 mark during the fall and maybe a 0.6/0.5 come spring and be getting 0.9/1.0 with Live +7 DVR by then too.

    If Arrow is doing really well, they might want to consider moving SPN back to Friday mid season and premièring Cult after Arrow instead. Either way if Arrow is a good enough lead in for a new show next season either it or SPN will have to move, my money would be on SPN if it gets a 9th season.

  • thesnowleopard

    Don’t be so sure. The show has a whole new audience from its daily reruns on TNT. Most older shows that just keep going and going tend to cycle in new audience to replace the old. How that will affect the ratings this year is hard to say.

  • Tessa

    “I don’t have any good feelings about this season of SPN as ratings go. I’m glad it’s off Friday but I just have a terrible feeling that it’s going to get destroyed one way or another.”

    Well against shows on other networks for sure. But what’s the alternative for the CW? They have to air something on Wednesday nights and Supernatural is a better choice than most of the rest of their lineup. It has a dedicated fanbase and now that it’s no longer in competition with Fringe or Grimm it may pick up some of their audience who used to DVR it on Fridays. It’s always tough if you are a CW show no matter where on the schedule you are. But it might help to at least be off the go-out-and-watch-movies death slot that you used to share with two shows that looks awfully like you.

  • thesnowleopard


    Well, Fridays at 9pm are a death slot, regardless. Nikita’s repeats have gone down since the show moved there and SPN’s repeats have gone up since it moved to Wednesdays. Plus, SPN has a hot new lead-in.

    I don’t think there’s any reason to wring one’s hands over SPN’s imminent demise just because it moved to Wednesday nights.

  • KS

    Dear Americans,

    Please do watch the debate. I know it affects one of my ex-favorite shows, but you guys just don’t realize, how lucky you are, when you literally get to see president and his rival debating in front of the people and when every word counts. In a country like India, our prime minister speaks to the country once in 3-4 years. And most politicians don’t dare to talk to the media, for the fear of being attacked by uncomfortable questions about corruption.

    Please do understand you live in one of the best democracies of the world and don’t ignore debates.

  • KS

    I don’t really think Supernatural fans need to worry about ratings at all anymore. It will perform really well in season 8. Ratings may tank in season 9, but still it gets renewed for a short/long season of season 10. Nothing can stop Supernatural anymore except the collapse of CW.

  • KS


    Good to see you back. Want to continue the Castiel debate we were having that day on IMDB? I don’t think I responded to one your replies as I had promised that day.

  • Linda


  • erwan from france

    I hope for a 1.0, SUPERNATURAL deserves it ! I’m pretty sure that ARROW will huge next week , i’ll say a 1.5-2.0 .

  • Edward

    I’m also excited for SPN, new season with new showrunner Jeremy Carver. The premier got a solid B+ rating on Entertainment Weekly.

  • Erika

    Here on the West Coast, Supernatural will not interfere with the debates! I think some who may tune into the debates will not keep watching it, since the two big party candidates hardly even differ on any issues.

  • John A

    1.0 but a 0.7 wouldnt shock me either. Hard to know how CW will do this year. But i know Arrow wont premiere to a 2.1 as someone suggested.

  • deansfangirl

    personally, I won’t start watching any show in the middle. You need to see the pilot and more just to have a clue what’s going on. Surely most ppl are the same way. I doubt changing nights will change SPN’s ratings, no matter what else is on the other networks. But I am hopeful that adding SPN to Netflix streaming a few months ago will slowly build more viewers.

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