Cable News Ratings for Wednesday, October 3, 2012

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October 4th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 3, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       2,362            642         1,069
CNN       1,125            418            501
MSNBC       1,134            407            540
CNBC         198             66            103
FBN           79             22             40
HLN         152             60             77
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       8,199         2,160         3,573
CNN       4,786         1,855         2,095
MSNBC       3,926         1,488         1,836
CNBC         474            229            244
FBN         184             59             95
HLN         183             75            106
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,190            355            661
CNN Early Start/Starting Point         223             91            118
MSNBC Morning Joe         592            246            328
CNBC Squawk Box         113             26             56
HLN Morning Express w/ Meade         211            119            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,912            454            764
CNN SITUATION ROOM         535            143            257
MSNBC HARDBALL WITH C. MATTHEWS       1,133            237            486
CNBC FAST MONEY         219             44            115
HLN EVENING EXPRESS           73             37             46
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,051            512            836
CNN SITUATION ROOM         693            230            280
MSNBC POLITICS NATION       1,037            292            492
CNBC MAD MONEY         149             33             83
HLN EVENING EXPRESS         155             65             65
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,228            546            937
CNN DEBATE NIGHT IN AMERICA       1,118            372            483
MSNBC HARDBALL WITH C. MATTHEWS       1,299            410            657
CNBC KUDLOW REPORT         147             26             76
HLN JANE VELEZ-MITCHELL         239             89            105
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,383            771         1,713
CNN DEBATE NIGHT IN AMERICA       2,287            796            949
MSNBC MSNBC DEBATE PREVIEW       2,278            749         1,013
CNBC YOUR MONEY YOUR VOTE         279            105            130
HLN NANCY GRACE         284            108            148
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,305         2,841         4,585
CNN 1ST PRES DEBATE 2012       5,935         2,303         2,591
MSNBC DEBATE       4,671         1,873         2,205
CNBC YOUR MONEY YOUR VOTE         592            292            305
HLN DR. DREW         135             55             76
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,675         3,128         4,741
CNN 1ST PRES DEBATE 2012       6,268         2,502         2,786
MSNBC DEBATE       4,835         1,835         2,204
CNBC YOUR MONEY YOUR VOTE         551            289            299
HLN NANCY GRACE         130             63             95
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       5,425         1,547         2,714
CNN DEBATE NIGHT IN AMERICA       3,198         1,290         1,577
MSNBC MSNBC DEBATE ANALYSIS       2,479            939         1,203
CNBC MAD MONEY         122             81             74
HLN SHOWBIZ TONIGHT         118             37             65

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • TwilightZone

    “The guys at Bloomberg and CNBC are shall we say somewhat skeptical?”

    As they should be. As the saying goes, ‘Figures don’t lie, but liars figure.’

    My imagination has me thinking of Mr. Obama et al on the phones all day Thursday with the Department of Labor saying “what can we do to make these numbers look better?” Especially following Wednesday’s performance.

  • lbsles

    @ Coffee Steve

    Your right but the unemployed is still too high due to obumbles administration policies.

    Coffee Steve:
    The guys at Bloomberg and CNBC are shall we say somewhat skeptical?

    I’ve been looking for an article I saw that said that a new program was being implemented to do the math. Can not find it yet but will keep looking.

  • TwilightZone

    Wow! 12 year old Jacki Evancho on Fox & Friends singing opera. She’s rockin it and sounds like a fully grown woman. wow.

  • usnretiredx2

    7.8% is a good thing, but if there is good there is also bad, The level of part-time workers reported the largest jump for the month, gaining 582,000.

    The U-6 unemployment number, which accounts for the underemployed and those who have given up looking for jobs, held steady at 14.7 percent.

    The question I have is if we increased 114,000 in jobs but the U-6 stayed steady at 14.7

    Things that make you go Hum!

  • lbsles

    Could the reason for the downward trend be to that new math BLS is working?

    Household survey shows a large increase since 1983.

    Begs to say: Hummmmm.

  • Paul

    Good morning all,

    7.8% is a good number, no doubt. Question is of the 114,000 how many are part time seasonal jobs?

  • TwilightZone


    TwilightZone goes “Hum”

  • lbsles

    Household survey shows a large increase since 1983.

    Should be: Household survey shows the largest increase since 1983.

  • TwilightZone


    TwilightZone says “Hummmmm” to that which begs.

  • usnretiredx2


    Since I now have a FL DL I have to change my CWP from SC to FL. All I have to do is send in the same paperwork and new finger print records. The bad thing is in SC they wave the fee to Disabled Vets but FL does not and is also twices the cost and that is X2 for both myself and wife.

  • Coffee Steve


    The numbers are NOT making any sense, and now this

    JACK WELCH: Obama Is Manipulating The Jobs Numbers Because His Debate Performance Was Awful

    Looks like Welch already was predicting this last night:

    Read more: http://www.businessinsider.com/jack-welch-obama-jobs-report-numbers-romney-2012-10#ixzz28QiyuWqn

    SEPT. EMPLOYMENT: +114,000…
    Welch: Obama manipulating numbers after debate performance…
    Rate Plummets to 4.3% — For Govt Workers…

    I’m not joking, there is NO way with a bare 114,000 new jobs you could have that kind of drop in the UE Number unless a massive amount of people dropped off the rolls, and yes it’s possible.

  • Coffee Steve

    . All I have to do is send in the same paperwork and new finger print records.

    DON’T They will catch you LOL

  • Coffee Steve

    Where is Matthew and Gabriel when you need them, they are like d.d. and USN great with numbers, I’m a novice compared to those guys, even Doug

  • Coffee Steve

    Think I found out the reason

    The revisions show employers added 146,000 jobs per month from July through September, up from 67,000 in the previous three months. The unemployment rate fell from 8.1 percent in August, matching its level in January 2009 when President Barack Obama took office.

    It was due to revisions. Its possible I guess

    It has to have some truth because The yield on the 10-year U.S. Treasury note climbed to 1.73 percent from 1.68 percent just before the report, a sign that investors were more willing to embrace risk and moving money from bonds into stocks.

    Back to school, short day today so I won’t be long

  • Coffee the Great

    Coffee Steve
    Posted October 5, 2012 at 6:18 AM

    Where is Matthew and Gabriel when you need them, they are like d.d. and USN great with numbers, I’m a novice compared to those guys, even Doug

    They will be revised

    How do you like my new name. The greatest tribute is a copy cat.

  • lbsles

    Let’s see

    Total jobs increased 114,000 in Sept, of those 104,000 were in the private sector.

    Household survey is 470,000+/- “new jobs” but not counted as job increase.

    What the ffff?

    This may be the new math I am referring to.

  • Coffee Steve

    LOL@Doug I Love It

  • lbsles

    @ usnretiredx2

    “Since I now have a FL DL I have to change my CWP from SC to FL.”

    TX does not require a drivers lic/CHL to match.

  • Coffee Steve


    The guys at CNBC which are not a baskin of righties by any means are really questioning this one. Even with the revisions it should not have changed more than .01

    They are close to going beserk :-)

  • usnretiredx2

    @Mark2 ,

    Now let’s look at the 5 trillion thing. The report Obama was referring to was from the Tax Policy Center.

    I am using their revised report, key word, “Revised”

    Now key points they point out,
    “The Tax Policy Center (TPC) has completed a preliminary analysis of the Romney plan, based on information posted on the campaign website and email exchanges with campaign policy advisors. Because we have received no details on proposals to reduce tax preferences, the TPC analysis does not include those proposals.”

    “Compared with the current law baseline, the Romney plan (absent base broadening) would cut taxes for about three-fourths of taxpayers by an average of more than $7,000. In contrast, compared with current policy, about 11 percent of tax units would see their 2015 taxes go up an average of nearly $900 while 70 percent would get tax cuts averaging almost $4,300. The tax increases reflect the expiration of three provisions enacted in 2009: the American Opportunity Tax Credit and the expansion of the earned income credit and the child credit.”

    And the final statement

    “Also in the absence of such base broadening, TPC estimates that on a static basis, the Romney plan would lower federal tax liability by about $900 billion in calendar year 2015 compared with current law, roughly a 24 percent cut in total projected revenue. Relative to a current policy baseline, the reduction in liability would be about $480 billion in calendar year 2015.”

    Where in this is $5,000,000,000,000.00?


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