Cable News Ratings for Wednesday, October 3, 2012

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October 4th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 3, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       2,362            642         1,069
CNN       1,125            418            501
MSNBC       1,134            407            540
CNBC         198             66            103
FBN           79             22             40
HLN         152             60             77
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       8,199         2,160         3,573
CNN       4,786         1,855         2,095
MSNBC       3,926         1,488         1,836
CNBC         474            229            244
FBN         184             59             95
HLN         183             75            106
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,190            355            661
CNN Early Start/Starting Point         223             91            118
MSNBC Morning Joe         592            246            328
CNBC Squawk Box         113             26             56
HLN Morning Express w/ Meade         211            119            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,912            454            764
CNN SITUATION ROOM         535            143            257
MSNBC HARDBALL WITH C. MATTHEWS       1,133            237            486
CNBC FAST MONEY         219             44            115
HLN EVENING EXPRESS           73             37             46
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,051            512            836
CNN SITUATION ROOM         693            230            280
MSNBC POLITICS NATION       1,037            292            492
CNBC MAD MONEY         149             33             83
HLN EVENING EXPRESS         155             65             65
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,228            546            937
CNN DEBATE NIGHT IN AMERICA       1,118            372            483
MSNBC HARDBALL WITH C. MATTHEWS       1,299            410            657
CNBC KUDLOW REPORT         147             26             76
HLN JANE VELEZ-MITCHELL         239             89            105
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,383            771         1,713
CNN DEBATE NIGHT IN AMERICA       2,287            796            949
MSNBC MSNBC DEBATE PREVIEW       2,278            749         1,013
CNBC YOUR MONEY YOUR VOTE         279            105            130
HLN NANCY GRACE         284            108            148
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,305         2,841         4,585
CNN 1ST PRES DEBATE 2012       5,935         2,303         2,591
MSNBC DEBATE       4,671         1,873         2,205
CNBC YOUR MONEY YOUR VOTE         592            292            305
HLN DR. DREW         135             55             76
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,675         3,128         4,741
CNN 1ST PRES DEBATE 2012       6,268         2,502         2,786
MSNBC DEBATE       4,835         1,835         2,204
CNBC YOUR MONEY YOUR VOTE         551            289            299
HLN NANCY GRACE         130             63             95
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       5,425         1,547         2,714
CNN DEBATE NIGHT IN AMERICA       3,198         1,290         1,577
MSNBC MSNBC DEBATE ANALYSIS       2,479            939         1,203
CNBC MAD MONEY         122             81             74
HLN SHOWBIZ TONIGHT         118             37             65

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Doug Z



    What this .03% drop means is that the number of unemployed people dropped by 456,000 when only 114k jobs were created–well below the monthly average, and below population growth. Where did 342k people go to lower the number so dramatically just 31 days before a presidential election? Did they retire, leave the planet, die of old age in the unemployment office?

  • Paul

    From ABC news

    This time, the improvement was not due to people dropping out of the workforce but “actually reflects a substantial increase in employment,” Holzer said.

    114,000 is a substantial increase and drops .03?

  • Ratboy

    Good Morning again1

    i was at the board of diirectors meeting at the local Realtor board and we had our lawyer and accountant there since we are starting the budget process for next year. The jobs numbers came out during the meeting…………I can not describe the level of laughter in the room!!!

    Our accountant was almost rolling on the floor! Our lawyer went on to his IPad and pulled up an old email from some DNC group that he received a couple of months ago (he has saved every political email for the last 6 months from both sides). That email said and I kid you not that unemployment would be “at least 7.8% at the end of September but it is our determained goal to be much lower as President Obama has A PLAN!”

    Our lawyers proclimation this morning “IT’S MAGIC” :lol: :lol: :lol:

  • Ratboy

    This is how it is done. I did not know this

    The number of employed Americans comes from a government survey of 60,000 households that determines the unemployment rate. The government asks a series of questions, by phone or in person. For example:

    Do you own a business? Did you work for pay? If not, did you provide unpaid work for a family business or farm? (Those who did are considered employed.)

    Afterward, the survey participants are asked whether they had a job and, if so, whether it was full or part time. The government’s definition of unemployed is someone who’s out of work and has actively looked for a job in the past four weeks.

    The government also does a second survey of roughly 140,000 businesses to determine the number of jobs businesses created or lost.

  • Ratboy

    The Rasmussen Reports daily Presidential Tracking Poll for Friday shows President Obama attracting support from 49% of voters nationwide, while Mitt Romney earns the vote from 47%. One percent (1%) prefers some other candidate, and three percent (3%) are undecided. See daily tracking history.

    These results are based upon nightly interviews and reported on a three-day rolling average basis. As a result, only about one-third of the interviews for today’s update were conducted after the presidential debate. The single night of polling conducted after the debate did show some improvement for Romney, but it remains to be seen whether that will continue or if it was merely statistical noise. Sunday morning’s update will be the first national polling based entirely upon post-debate interviews.

  • Coffee Steve

    New headlines

    Total employment ‘highest one-month jump in 29 years’…
    This is a shovel ready statement :-)

    California Refiners Ration Gasoline as Prices Near Record…
    (Going to get worse for you guys, Apple & Jeff)


    Ohio: Romney leads 51-48 among those ‘certain’ to vote…
    (Rass has it 50-49% Obama) in Ohio

    My last word on the nunbers this morning, if they are accurate, Bravo, if they were manipulated? Fire every one of them in that department.

  • Coffee Steve

    Even MSNBC is questioning the numbers

    *Considering this, MSNBC host Joe Scarborough was baffled, and fellow panelist Willie Geist notes that rate should have been around 8.1%:

    *Popular finance blog Zero Hedge echoed that sentiment, calling it a “complete preelection ‘massaging’ farce.”

    *Economists were expecting 113,000 more jobs and the rate to rise to 8.2 percent. Last month saw 142,000 new jobs as the rate dropped from 8.3 percent in July.

    @Rats & Doug

    There are actually two jobs surveys released every month: “There’s the Establishment Non-Farm Payrolls report, which surveys businesses, and the household survey, which surveys households, the latter of which is always more volatile.”

  • Ratboy

    @ Coffee Steve
    Posted October 5, 2012 at 7:50 AM
    Even MSNBC is questioning the numbers

    *Considering this, MSNBC host Joe Scarborough was baffled, and fellow panelist Willie Geist notes that rate should have been around 8.1%:

    there was an article out a couple days ago laying out the “new” way of figuring it and that had it at 8.1% also. You are correct with “shovel ready” report but you forgot the part that we all need some high top boots too! :lol:

    I really hope for improvement but with all the BS getting flung around to make people THINK it is getting better is hurting more than helping at the public level! Give us real numbers so we cna all work to fix the problem!

  • Doug Z

    Mr Coffee

    Jimmy Rodger said after out election and Germanys the would markets will crash like no other time.

    this is just for you because no body but you and I know who he is. He is the best.When he talks I move.

  • Ratboy

    It is gonna get reeeeeal ugly

    Obama Campaign Shifts Into Extreme Attack Mode

    With its candidate having been swamped in the debate by an aggressive and articulate Gov. Mitt Romney, the Obama campaign is switching fully into attack mode, moving beyond earlier assaults on Romney’s business record and wealth toward a new drive to destroy his character.

    Casting completely aside the Obama 2008 brand of a hopeful unifier, Obama’s operatives Thursday dived straight the jugular, working on multiple fronts to brand Romney a liar. The campaign, Obama aides made clear, would henceforth be conducted exclusively Chicago style.

    In a vicious and personal assault rarely conducted at the highest level of U.S. politics, White House senior adviser David Plouffe repeatedly told reporters aboard Air Force One that Romney was “dishonest.” With the president of the United States in a cabin just a few steps away, his top adviser pushed out the new campaign theme that the man who had bested him in the debate Wednesday night is an untrustworthy scoundrel.

    Generally presidential campaigns leave such personal attacks to surrogates, at least preserving the appearance that presidential candidates are above such things

    Obama campaign spokeswoman Jen Psaki opened Plouffe’s remarks by airing for reporters the new Obama campaign ad, “Trust,” which claims that Romney is lying about his tax plan and can’t be trusted to be president.

    On a separate front, top campaign adviser David Axelrod convened a phone call with reporters telling them that the “question” for them “is really one of character and whether or not a candidacy that’s so fundamentally rooted in hiding the truth and the facts from the American people and deception is the basis of trust on which you assign the presidency to a person.”

    Axelrod announced that this would be the new theme of the Obama campaign. “That is what we are going to focus on moving forward,” he said.

  • Coffee Steve

    I cannot find any site that did not predict a jump in the rate, and all of them were wrong? uh huh…

    All the projected numbers I ever recieved from my trading site has always been every, very close to the published numbers, they had a jump in the rate of either 8.1 or 8.2, with expected 100,000 new jobs.

    Even if you take the revised numbers they did with improved jobs increases, you only get a drop of .01

    I don’t have much hope, but if the MSM actually does their job maybe we can all find out what method they now use.

  • AppleStinx

    Coffee Steve wrote: “California Refiners Ration Gasoline as Prices Near Record… (Going to get worse for you guys, Apple & Jeff)”

    Price per gallon of regular gas went up only 2¢ since yesterday, now at $4.70/gal. Locals who were mad at Bush and high prices are now very quiet…
    Jeff probably won’t be worrying about it while he savours Coq au Vin (or Poulet-Fil-A perhaps) with Doug Z and James by the Seine. :grin:

  • Ratboy

    @ Doug Z
    Posted October 5, 2012 at 8:02 AM
    Mr Coffee

    Jimmy Rodger said after out election and Germanys the would markets will crash like no other time.

    this is just for you because no body but you and I know who he is. He is the best.When he talks I move.

    Are you talking about the guy from Quantum? The guy that rode a bike all over the world or something like that?

  • Coffee Steve

    @Doug Z

    Here is my Fav Jim Rogers quote about the plans both Romney and Obama have

    “It’s worse than clueless, because they think they know what they’re doing.. and so they are dangerous! If they were just clueless and looked out the window, we wouldn’t have a problem, but they think they have the solution – but their solutions are what’s making the situation worse…” – in CNBC

    Jim Rogers

    He’s been on all the finacial channels

  • Coffee Steve


    I’m hearing gas will peak there at about 5.50 Avg before it gets better, and the left may be silent about the prices now, but they keep forgetting one thing Apple. People in the public are still paying. And if they drive to vote, bet your boots, they will consider that as well.

    NBC Nightly news ran a story every night when Bush was in and it hit 2.50 pg. :-)

  • Doug Z


    Rick Santelli will be fired. cNBC is just afraid he will end up at Fox Bus. of course he would.

  • Coffee Steve

    Oh, just found out, when they revise today’s numbers? It will be the day after the election. Now isn’t that just cozy?

  • Doug Z


    when CNBC first came out he was debating the economy and asked if the other guy in the $5000 or so suit If he knew the price of bread or eggs,that was when I liked him. I big rich other guy did not. His mother called him one day when he was on CNBC. It was funny

  • Doug Z

    Jim Rogers started trading the stock market with $600 in 1968.In 1973 he formed the Quantum Fund with the legendary investor George Soros before retiring, …

  • Coffee Steve

    Sorry if someone already posted this

    Fact Check: Suspicion Falls on Labor Secretary Solis as She Misleads on Jobs Numbers

    Suspicion about the federal government’s September jobs report has fallen on Secretary of Labor Hilda Solis, who appeared on CNBC this morning and defended the numbers from the Bureau of Labor Statistics (BLS), claiming–falsely–that upward revisions of 86,000 jobs were from the private sector.

    In fact, the new number is entirely accounted for by upwards revisions to state and federal government payrolls.

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