Cable News Ratings for Wednesday, October 3, 2012

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October 4th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 3, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       2,362            642         1,069
CNN       1,125            418            501
MSNBC       1,134            407            540
CNBC         198             66            103
FBN           79             22             40
HLN         152             60             77
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       8,199         2,160         3,573
CNN       4,786         1,855         2,095
MSNBC       3,926         1,488         1,836
CNBC         474            229            244
FBN         184             59             95
HLN         183             75            106
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,190            355            661
CNN Early Start/Starting Point         223             91            118
MSNBC Morning Joe         592            246            328
CNBC Squawk Box         113             26             56
HLN Morning Express w/ Meade         211            119            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,912            454            764
CNN Situation Room         535            143            257
MSNBC Hardball WITH C. MATTHEWS       1,133            237            486
CNBC FAST MONEY         219             44            115
HLN EVENING EXPRESS           73             37             46
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,051            512            836
CNN Situation Room         693            230            280
MSNBC POLITICS NATION       1,037            292            492
CNBC Mad Money         149             33             83
HLN EVENING EXPRESS         155             65             65
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       2,228            546            937
CNN DEBATE NIGHT IN AMERICA       1,118            372            483
MSNBC Hardball WITH C. MATTHEWS       1,299            410            657
CNBC Kudlow Report         147             26             76
HLN JANE VELEZ-MITCHELL         239             89            105
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,383            771         1,713
CNN DEBATE NIGHT IN AMERICA       2,287            796            949
MSNBC MSNBC DEBATE PREVIEW       2,278            749         1,013
CNBC YOUR MONEY YOUR VOTE         279            105            130
HLN Nancy Grace         284            108            148
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,305         2,841         4,585
CNN 1ST PRES DEBATE 2012       5,935         2,303         2,591
MSNBC DEBATE       4,671         1,873         2,205
CNBC YOUR MONEY YOUR VOTE         592            292            305
HLN Dr. Drew         135             55             76
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,675         3,128         4,741
CNN 1ST PRES DEBATE 2012       6,268         2,502         2,786
MSNBC DEBATE       4,835         1,835         2,204
CNBC YOUR MONEY YOUR VOTE         551            289            299
HLN Nancy Grace         130             63             95
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       5,425         1,547         2,714
CNN DEBATE NIGHT IN AMERICA       3,198         1,290         1,577
MSNBC MSNBC DEBATE ANALYSIS       2,479            939         1,203
CNBC Mad Money         122             81             74
HLN SHOWBIZ TONIGHT         118             37             65

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Doug Z

    For most of the early period after they split up after running Quantum Fund, investor George Soros outshone (in publicity and awareness terms) investor Jim Rogers. In recent years, however, Rogers has, according to Google Insights, closed the Soros-Rogers gap.


    Should we be listening to either one of these guys? Fair question, of course.

  • Coffee Steve

    @Doug Z

    Rogers’s maybe, because he doesn’t get into the de-devaluing currency business like Soros.

    Soros really hurt Britians economy, weither on purpose or not, he took full advantage of their banking system and darn near broke it completly down.

  • usnretiredx2

    @Coffee Steve

    Don’t know where you can say I am good with numbers.

    I can’t seem to understand basic math word problems.

    Ask your daughter if she understands this one because it has been a while since I left school. The worst part is the last full school year I attended is the 8th grade.


    If you are borrowing money to fully support a project. Once you stop the project how much money will you have without borrowing to invest in another project.

    No cheating, you cannot use The “Obama Mathematical Theory” that states we will use the money we save from ending 2 wars to use on other programs.

    Hint- someone is not telling the truth :twisted:

    Mark2 I know, it is Romney……

  • Coffee Steve


    My best guess. If you do the math as the labor dept. did, it adds up, but if you do the math as it’s always been done? 8.2 Or 8.1

    This is a chance for the MSM to re-gain some credibility and question these numbers. I won’t hold my breath but it used to be, no matter the political side they wanted in, they used to question things like this.

    I do remember by the way one month when the rate went up .02% Those same guys on CNBC we’re saying Obama got the shaft, which he did, and when the revised numbers came out? The numbers should have been better for the Administration. They don’t pull punches there, and if they think these numbers are fudged? You can bet something is up.

  • Doug Z


    Soros really hurt Britians economy

    Britians hurt the Bririans economy

  • Coffee Steve

    *CNBC Anchor Confronts Labor Sec. About Allegations Jobs Numbers Were ‘Fixed’: ‘I’m Insulted’ :shock:

  • Coffee Steve

    @Doug Z

    Soros really hurt Britians economy

    Britians hurt the Bririans economy

    Ah, But rememeber Doug, George Soros was convicted of the crime of insider trading in France. He was fined 2.3 million dollars. And in part he used the devalue of Englands currency to achive that.

  • Coffee Steve

    @Doug Z

    I seen a lower level poll saying that Akin has about tied up the race there? Is that possible?

  • Doug Z


    Ah, But rememeber Doug, George Soros was convicted of the crime of insider trading in France.

    Do you think I like Soros. He is a Felon. The US under Nixion would not let John Lennon into the country.

  • Paul

    Obama in Fairfax, Va “since I took office we have created 5.2 million jobs”

    Umm and of that 5.2 million what exactly is the rate of pay? If it’s a $9 0r $10 per hour job and the individual owns a $200,000 house with a mortgage or pays rent of $1100 per month and pays $4.00 per gal for gas that’s not exactly helping. It’s just a number to show jobs created,.

    As for Obama’s tax cut, he’s just reducing the amount paid into Social Security, why not give a real tax cut by having a Federal Tax holiday for 90 days.

  • Coffee Steve

    I gattta go get some things for the lake tonight, be back shortly

  • usnretiredx2

    Sorry all for thecut and paste but this made me go Hum!

    The Obama administration has added 10,000 civilian workers to the federal government’s payroll since July, according to BLS. In that month, the federal government employed 2,804,000 civilian workers. In August, that increased to 2,810,000. And, in September, the number of civilian federal employees increased again to 2,814,000.

    The BLS’s count of civilian federal employees does not include members of the military or individuals who work for certain intelligence gathering agencies, including the Central Intelligence Agency and the NSA.

    The Obama administration has been able to accomplish a net increase in federal employees over the past three months even while the U.S. Postal Service–whose employees are considered part of the federal workforce–eliminated jobs and decreased its payroll. In July, according to BLS, the Postal Service employed 610,000 people. In August, that declined to 609,900, and in September that declined to 606,900.

    State governments have added a net of 17,000 new workers to their taxpayer-funded payrolls over the past three months. In July, state government around the nation employed 5,052,000 people. In August, that climbed to 5,056,000, and in September it climbed again to 5,069,000.

  • usnretiredx2

    So with that the USPS lost a total of 4,000 jobs so the net increase in USG jobs is more like 14,000 jobswhere most where not reported correctly in July and Aug.


  • usnretiredx2

    Now I have been looking for a break down by state on this one

    “State governments have added a net of 17,000 new workers”

    If anyone runs across it letme know

  • Sicilian Papa


    We ask America polls have Romney leading in the swing states. I don’t know about that unemployment rate. Romney didn’t put out the numbers so they must be true.

  • Sicilian Papa

    I am skeptical about the unemployment rate dropping to 7.8. I am no expert on this issue but it smells like a con. If we had numbers like 250,000 jobs or better each month I would say the number should be coming down. I am puzzled by 114,000 private sector jobs and the unemployment rate falls 0.3? I am sorry but that sounds like a con job.

  • Sicilian Papa

    I would say that if we had a conservative in the White House. Just before an election the unemployment rate drops this much with 1.3% growth and 114,000 jobs created that smells really bad.

  • Ratboy

    @ Sicilian Papa
    Posted October 5, 2012 at 9:46 AM
    I am skeptical about the unemployment rate dropping to 7.8. I am no expert on this issue but it smells like a con

    Obama and his crew dont care anymore about being carefull. They will go for the headline and take the fact check later because the uniformed voter (the ones they are going for) only hear the headlines and then move back to their video game or the Kardashians. they are in crunch time and figure it is too close to election day to have a full discussion as to the BS they spread. In the case of unemployment #s. If they win with false numbers they dont care because he is still in the whitehouse. If they lose they dont care either because Romney will have the bigger number to fight and they wont be in office so what can they do to him at that point. Lies, cover ups, and stall tactics are the way they are going to operate for the next month!

  • Coffee Steve

    @*I am skeptical about the unemployment rate dropping to 7.8. I am no expert on this issue but it smells like a con.

    They used a diffeent method

    This must be an anomaly,” former Congressional Budget Office director Doug Holtz-Eakin said in a snap analysis of the numbers. “It is out of line with any of the other data..”

    Holtz-Eakin noted the household survey is smaller, suggesting it is not as reliable. He called estimate of 873,000 new jobs “implausible.”

    *Liberal economist Dean Baker, with the Center for Economic and Policy Research, called the September rate drop “almost certainly a statistical fluke.”

  • Ratboy

    @ *Liberal economist Dean Baker, with the Center for Economic and Policy Research, called the September rate drop “almost certainly a statistical fluke.”

    It that the nice way of saying BULL SH$!

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