Cable News Ratings for Wednesday, October 3, 2012

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October 4th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 3, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       2,362            642         1,069
CNN       1,125            418            501
MSNBC       1,134            407            540
CNBC         198             66            103
FBN           79             22             40
HLN         152             60             77
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       8,199         2,160         3,573
CNN       4,786         1,855         2,095
MSNBC       3,926         1,488         1,836
CNBC         474            229            244
FBN         184             59             95
HLN         183             75            106
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,190            355            661
CNN Early Start/Starting Point         223             91            118
MSNBC Morning Joe         592            246            328
CNBC Squawk Box         113             26             56
HLN Morning Express w/ Meade         211            119            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,912            454            764
CNN SITUATION ROOM         535            143            257
MSNBC HARDBALL WITH C. MATTHEWS       1,133            237            486
CNBC FAST MONEY         219             44            115
HLN EVENING EXPRESS           73             37             46
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,051            512            836
CNN SITUATION ROOM         693            230            280
MSNBC POLITICS NATION       1,037            292            492
CNBC MAD MONEY         149             33             83
HLN EVENING EXPRESS         155             65             65
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,228            546            937
CNN DEBATE NIGHT IN AMERICA       1,118            372            483
MSNBC HARDBALL WITH C. MATTHEWS       1,299            410            657
CNBC KUDLOW REPORT         147             26             76
HLN JANE VELEZ-MITCHELL         239             89            105
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,383            771         1,713
CNN DEBATE NIGHT IN AMERICA       2,287            796            949
MSNBC MSNBC DEBATE PREVIEW       2,278            749         1,013
CNBC YOUR MONEY YOUR VOTE         279            105            130
HLN NANCY GRACE         284            108            148
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,305         2,841         4,585
CNN 1ST PRES DEBATE 2012       5,935         2,303         2,591
MSNBC DEBATE       4,671         1,873         2,205
CNBC YOUR MONEY YOUR VOTE         592            292            305
HLN DR. DREW         135             55             76
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,675         3,128         4,741
CNN 1ST PRES DEBATE 2012       6,268         2,502         2,786
MSNBC DEBATE       4,835         1,835         2,204
CNBC YOUR MONEY YOUR VOTE         551            289            299
HLN NANCY GRACE         130             63             95
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       5,425         1,547         2,714
CNN DEBATE NIGHT IN AMERICA       3,198         1,290         1,577
MSNBC MSNBC DEBATE ANALYSIS       2,479            939         1,203
CNBC MAD MONEY         122             81             74
HLN SHOWBIZ TONIGHT         118             37             65

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Ratboy

    Be safe Coffee Dude and keep your feet out of the fire!

  • tony

    Dont forget Obamas counting TV by the numbers as a corporation,therefore Rats,Steve,Jeff,Sunshine,Papa,Boss,d,d.,Hillbilly thats 8 jobs saved for Obama.

  • Doug Z

    Mr Coffee

    Real inflation

    the date 1815 to today
    566 million pound Retail Price Index, equals 6.58 billion pounds Avg Earnings Index.
    Here are two indexes of inflation one is true.

    Use the one you need for your best foot forward.

    Caution use when needed or nobody will believe you.

  • Doug Z

    PBS CEO doesn’t defend Jim Lehrer’s debate moderating.Lehrer stuck up for himself, even if his boss wouldn’t.

    Big Bird is to valuable to work for these people. Big Bird is honest.

  • Doug Z

    The Democrats and the left-wing press have sent out a warning for the next debates. If the “moderators” don’t shield Obama from the tough questions and help make Romney look bad, they, too, will be crucified.

  • Ratboy


    With a handkerchief?

  • Ratboy

    McCain Rep Clarifies ‘Wouldn’t Put Anything Past’ Obama Admin Remark Wasn’t About Jobs Report

    On Friday afternoon, Sen. John McCain paid a visit to CNBC to discuss the latest jobs number, among other topics. Asked about the theory that President Obama‘s administration somehow manipulated the numbers in order to reflect a desired outcome, McCain said he doesn’t know enough about economics to make such a claim — but that he “wouldn’t put anything past” this administration.

  • Ratboy

    Now THIS is hammering on the ISSUES!!!!!!

    Obama Blasts Romney Debate ‘Tap Dance’ As Dancing With The Stars Or ‘Extreme Makeover: Debate Edition’

  • Ralph Hahn

    Final weekend thought: If Obama, Biden, Axelrod or Al Gore try to spin the debate to give every excuse in the book why their man lost to Romney, remember this: More than 60-million people watched for themselves. It was Obama who was doing the dancing (more like dancing around) when questioned. Now what percentage of that +65-million watching do you think are brain dead enough to just say, “Obama won” and/or “Romney lied?” After watching all 90-minutes, are you gonna listen to some spin doctor on any netwrok tell you something like “No, you didn’t hear that. You heard THIS.”

    Have a great weekend. I won’t be posting until Tuesday, so if any other Ralph Hahns spring up, you’ll know it’s not me. Ciao.

  • Mark

    @Ralph Hahn
    If Obama, Biden, Axelrod or Al Gore try to spin the debate to give every excuse in the book why their man lost to Romney
    Don’t get me wrong Obama look disinterested and therefore came off bad, but looking good but lieing through your teeth or changing your position on everything you campaigned on doesn’t really scream “win” in my books

  • Hillbilly

    Now AppleStinx will have to walk to find his ladies of the night. ;)


    Soaring gas prices across California have forced some station owners to shut off their pumps while people change their driving habits or, in some cases, avoid driving all together.

    Read more here.

  • Hillbilly

    A Kenyan, a Muslim and a Communist walk into a bar. The bartender says…

    What’ll you have, Mr. President? :lol:

    It’s a joke don’t go crazy.

  • Hillbilly


    Person Of Interest up 7% from last week. :) It’s probably going to be adjusted down, but we can be happy until then.

    I think Pipa & Shorty ran off to a tropical island. They didn’t even say good bye. :mad:

    Did Pipa use “Pippa or Pipa”?

  • Hillbilly

    The movie being talked about but no link provided. ;)

    My source is trustworthy. :)

  • Hillbilly


  • Debsafan

    Have any of you seen 2016 the movie. It was on Youtube the whole movie. It is worth seeing. Then decide who should be president.

  • lbsles

    For those who care.

    The number of unemployed persons, at 12.1 million, decreased by 456,000 in September. (See table A-1.)

    Total employment rose by 873,000 in September, following 3 months of little change.

    The number of persons employed part time for economic reasons (sometimes referred to as involuntary part-time workers) rose from 8.0 million in August to 8.6 million in September. These individuals were working part time because their hours had been cut back or because they were unable to find a full-time job.

    In September, 2.5 million persons were marginally attached to the labor force, essentially unchanged from a year earlier. (These data are not seasonally adjusted.) These individuals were not in the labor force, wanted and were available for work, and had looked for a job sometime in the prior 12 months.

    They were not counted as unemployed because they had not searched for work in the 4 weeks preceding the survey.

    Among the marginally attached, there were 802,000 discouraged workers in September, a decline of 235,000 from a year earlier. (These data are not seasonally adjusted.) Discouraged workers are persons not currently looking for work because they believe no jobs are available for them. The remaining 1.7 million persons marginally attached to the labor force in September had not searched for work in the 4 weeks preceding the survey for reasons such as school attendance or family responsibilities.

    Total nonfarm payroll employment increased by 114,000 in September. In 2012, employment growth has averaged 146,000 per month, compared with an average monthly gain of 153,000 in 2011.

    Go to this link and look at the first group of numbers. Then go to the extreme righthand side and look at the ROW labled: Employed. Look at the numbers for Aug and Sept. This is where the fudge factor comes in to arrive at the 7.8% unemployment rate.

  • lbsles
  • AppleStinx

    Thursday: ‘The O’Reilly Factor’ above 4 million, ‘Hannity’ 3.9 million, ‘On the Record’ above 3 million.

  • AppleStinx

    Hillbilly wrote: “Now AppleStinx will have to walk to find his ladies of the night.”

    It’s the other way around. However, they can reach me by phone whenever they want to chat. I’m known around here to have er good ears. :wink:

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