Cable News Ratings for Wednesday, October 3, 2012

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October 4th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 3, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       2,362            642         1,069
CNN       1,125            418            501
MSNBC       1,134            407            540
CNBC         198             66            103
FBN           79             22             40
HLN         152             60             77
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       8,199         2,160         3,573
CNN       4,786         1,855         2,095
MSNBC       3,926         1,488         1,836
CNBC         474            229            244
FBN         184             59             95
HLN         183             75            106
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,190            355            661
CNN Early Start/Starting Point         223             91            118
MSNBC Morning Joe         592            246            328
CNBC Squawk Box         113             26             56
HLN Morning Express w/ Meade         211            119            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,912            454            764
CNN SITUATION ROOM         535            143            257
MSNBC HARDBALL WITH C. MATTHEWS       1,133            237            486
CNBC FAST MONEY         219             44            115
HLN EVENING EXPRESS           73             37             46
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,051            512            836
CNN SITUATION ROOM         693            230            280
MSNBC POLITICS NATION       1,037            292            492
CNBC MAD MONEY         149             33             83
HLN EVENING EXPRESS         155             65             65
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,228            546            937
CNN DEBATE NIGHT IN AMERICA       1,118            372            483
MSNBC HARDBALL WITH C. MATTHEWS       1,299            410            657
CNBC KUDLOW REPORT         147             26             76
HLN JANE VELEZ-MITCHELL         239             89            105
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,383            771         1,713
CNN DEBATE NIGHT IN AMERICA       2,287            796            949
MSNBC MSNBC DEBATE PREVIEW       2,278            749         1,013
CNBC YOUR MONEY YOUR VOTE         279            105            130
HLN NANCY GRACE         284            108            148
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,305         2,841         4,585
CNN 1ST PRES DEBATE 2012       5,935         2,303         2,591
MSNBC DEBATE       4,671         1,873         2,205
CNBC YOUR MONEY YOUR VOTE         592            292            305
HLN DR. DREW         135             55             76
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL DEBATE     10,675         3,128         4,741
CNN 1ST PRES DEBATE 2012       6,268         2,502         2,786
MSNBC DEBATE       4,835         1,835         2,204
CNBC YOUR MONEY YOUR VOTE         551            289            299
HLN NANCY GRACE         130             63             95
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       5,425         1,547         2,714
CNN DEBATE NIGHT IN AMERICA       3,198         1,290         1,577
MSNBC MSNBC DEBATE ANALYSIS       2,479            939         1,203
CNBC MAD MONEY         122             81             74
HLN SHOWBIZ TONIGHT         118             37             65

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Cindy

    Just as I’ve suspected…..

    MSNBC will continue getting higher than normal ratings, but only until a few weeks AFTER the election.

    Republicans and conservatives want to see what the left wing, hate machine known as the “Obama Network” is saying and spinning. That’s the only reason their numbers are up!

  • Sicilian Papa

    Tingles is freaked about Obama. If the lib. media does polls and Obama sinks, he will come unhinged. Tingles will lash out at everyone on the right with charges that include racism.

  • wowie zowey

    @ Doug Z I hate all in washington. Makes me sick that young men are dying for no reason and nobody cares in this country. A bunch of angry Islamist kill a couple americans and Anderson Cooper covers it forever. Since when in this country do we say screw our kids dying over hell who knows why they are still dying in a country that looks like a star wars sand dune. However Anchors jump on a plane and wade through Arabs in a riot or swim through floods to save yellow people but military kids ehh they are so yesterday because Bill O and Maddow want to tell us why each show sucks

  • James

    I think all mitt di d was awakin a sleeping giant. Now obama and biden are gonna steamroll the last 3 debates..

  • Doug Z

    Sicilian Papa

    Your name is Spartacus

  • Doug Z

    Sicilian Papa

    You are not Italian . You are Spartacus from Macedonia.

  • Doug Z

    Posted October 4, 2012 at 3:24 PM

    I think all BHO did was awaken a sleeping giant. Now Romney and Ryan are gonna steamroll the last 3 debates..

  • Doug Z

    Gentle Libs

    Some poor people out there are confused. They believe Gov. Romney spoke longer,

    Pres. Obama spoke for a longer period of time, but had NOTHING TO SAY!

    Therein lies the confusion.

    Pres. Obama kept saying he has plans: for the economy, the deficit, jobs, etc.
    If Pres. Obama has a plan for anything, he should;

    1. write it down,
    2. put it into an envelope, and
    3. mail it to 2008, when he ran for the office the 1st time!

    He’s been President for over 40 months! If he’s had a plan for anything,
    he should have implemented it by now! If he hasn’t done his job yet,
    why would anyone believe he’ll do it after re-election?

    If he had plans, and implemented them, and they DIDN’T WORK, why should
    anyone believe his ‘ New, Improved PLANS ‘ would work?

    In this debate, Pres. Obama as much as admitted that he hasn’t been doing
    his job and his incompetence. No one should vote for him.


  • Ralph Hahn

    @Doug Z: >>> Ralph Hahn I am confused now <<<

    It's me, the Conservative Republican. I think Fertilizer Boy, supposedly in 'France', is commiting mischief from afar.

    Now, seriously, how do I know that you are the REAL Doug Z? What do you have to do to bring this matter to the board moderator's attention? I issued a appeal on the last page, but have heard nothing yet.

    I think the present password system needs a real cleaning out. An enema if you will.

  • Sam

    Mitt Romney is like a snake that sheds of his skin on every debate. Now we are dealing with the Democratic Romney who will keep everything good the Obama has done, only he’ll do it better.

    Anyway, I don’t think any patriotic American will support a politician who will cut off an American icon such as Big Bird !

  • Doug Z

    Ralph Hahn

    It is me. The only self proclaimed Neocon. I do not have a password. When I change my name I just typed it in

  • Doug Z

    Ralph Hahn

    I remember the other one said he was a lib.

    I will be coffee the Great on Friday.

  • Doug Z


    Anyway, I don’t think any patriotic American will support a politician who will cut off an American icon such as Big Bird !

    Big Bird has value. He can move anywhere,that is capitalism .

    the Neocon has spoke

    Maybe I will be Meocon on Friday.

  • Ralph Hahn

    I post on the New York Radio Message Board with my real name as well. The board moderator and creator, Allan Sniffen, won’t allow people to use nicknames or made-up handles. You have to post using your real name. That’s what ALL “boards” of this type should adopt as S.O.P.

  • Doug Z

    Obama’s already the undisputed Jobs king, he claimed he created 23 million jobs last night. Maybe he meant in China.

  • Coffee Steve

    @Doug Z
    I will be coffee the Great on Friday

    Thata work LOL

  • Doug Z

    Ralph Hahn

    The St Louis Post Disparage uses face book. the libs there do not like me.they said I was a Neocon

  • Chriscee

    I listened to a bit of Ed Schultz today on XM Radio. I thought he was going to have a heart attack. He was just befuddle as to what Obama was doing last night. He was whistling….and screaming..shouting at his radio guests……

    I honestly think Ed may have a nervous breakdown when Obama loses on November 6, 2012. I hope they have WAM-BULANCES ready at NBC and MSNBC studios…they are going to need them all.

  • Doug Z


    Big Bird makes more money than Mitt Romney, but is still on the government dole.

    According to Senator Jim DeMint:

    Shows like Sesame Street are multi-million dollar enterprises capable of thriving in the private market. According to the 990 tax form all nonprofits are required to file, Sesame Workshop President and CEO Gary Knell received $956,513 — nearly a million dollars — in compensation in 2008. And, from 2003 to 2006, “Sesame Street” made more than $211 million from toy and consumer product sales.

  • dave

    Papa, if you are really Sicilian I am surprised you are not a supporter of our President.94% of blacks support him and he is only half black.If you check your history Sicilians have at least that much black blood and some a lot more.

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