Late Night TV Ratings For September 24-28, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 4th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

'Tonight Show' AND 'LATE NIGHT' DELIVER #1 FINISHES AND LENGTHEN YEAR-AGO LEADS TO OPEN THE 2012-13 SEASON

 

 

JAY LENO AND JIMMY FALLON GENERATE BIGGER AUDIENCES THAN THE ABC AND CBS SLOT COMPETITION IN 18-49 AND TOTAL VIEWERS

 

JAY LENO LENGTHENS HIS LEADS OVER 'Late Show' VS. PREMIERE WEEK LAST YEAR IN VIEWERS 18-49, 18-34 AND 25-54; TOPS 'Late Show' FOR THE WEEK IN EVERY KEY MEASURE

 

JIMMY FALLON INCREASES HIS YEAR-AGO LEAD IN VIEWERS 18-49 AND OUT-DELIVERS 'LATE Late Show' IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

UNIVERSAL CITY, Calif. – October 4, 2012 – NBC’s late-night stars have opened the 2012-13 television season with #1 finishes for the week of September 24-28 versus the ABC and CBS time-period competition, as "The Tonight Show with Jay Leno" delivered bigger audiences in adults 18-49 and total viewers than CBS's "Late Show with David Letterman" and ABC's combination in that hour of "Nightline" and "Jimmy Kimmel Live," while "Late Night With Jimmy Fallon" topped CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in their head-to-head half-hour. Note that "Tonight" and "Late Show" both rounded to a 0.7 rating in adults 18-49 for the week, while Jay delivered a bigger audience in that category. Monday's "Late Night" and Friday's "Kimmel" were encores.

 

Versus last year's premiere week, Jay increased his lead over "Late Show" in viewers 18-49, 18-34 and 25-54. For the week, Jay delivered bigger audiences than "Late Late Show" in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

At 12:35 a.m. ET, Jimmy Fallon also stretched his year-ago margin over "Late Late Show" in 18-49 viewers and generated bigger audiences than "Late Late Show" in every key category.

 

For the first week of the new season, "Tonight" increased its viewers 18-49 margin over "Late Show" to 8 percent (935,000 vs. 865,000), up from the year-ago premiere-week advantage of 2 percent, while stretching its 25-54 advantage to 7 percent (1.213 million vs. 1.130 million) from last year’s 5 percent and its 18-34 lead to 27 percent (335,000 vs. 263,000) from last year’s 19 percent. Jimmy Fallon delivered a viewers 18-49 lead over "Late Late Show" of 22 percent (591,000 vs. 485,000), up from last year's advantage of 14 percent.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 35th time in their last 39 head-to-head weeks (excludes weeks of Olympic preemptions) and 17th week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for each of their last 42 head-to-head weeks.

 

WEEKLY AVERAGES

 

 

(According to in-home viewing figures from Nielsen Media Research for the week of September 24-28. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

 

ADULTS 18-49

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC "Tonight," 0.7 rating, 3 share

 

CBS "Late Show," 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 0.8/3

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 0.5/2*

 

12:35-1:35 a.m. ET

 

NBC "Late Night," 0.5/3*

 

CBS "Late Late Show," 0.4/2

 

1:35-2:05 a.m. ET

 

NBC "Last Call," 0.3/2*

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC "Tonight," 3.3 million viewers

 

CBS "Late Show," 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC "Nightline," 3.6 million viewers

 

12 midnight-1 a.m. ET

 

ABC "Kimmel," 1.8 million viewers*

 

12:35-1:35 a.m. ET

 

NBC "Late Night," 1.5 million viewers*

 

CBS "Late Late Show," 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC "Last Call," 0.9 million viewers*

 

 

* Monday’s "Late Night" and "Last Call" and Friday’s "Kimmel" were encores

 

 

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 24-28

 

 

NATIONAL ADULT 18-49 RATING

 

 

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7**

 

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5**

 

TBS, 11 p.m.-midnight, "Conan," 0.5

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

 

Adult Swim, 12:30-1:30 a.m. ET, 0.5

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

 

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million**

 

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million**

 

TBS, 11 p.m.-midnight, "Conan," 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 

** Monday’s "Daily Show" and "Colbert Report" were encores.

 

 

 

 

 

 

 
  • Nick

    This doesn’t even make sense. All last week in the fast nationals Leno was pulling 1.0s.

  • André

    ahah, the 0.7 King. Hilarious.

    And Conan cracks the 0.5.

  • Gary Middleton

    Nick, those numbers only measure 26 markets. The smaller markets seem less into NBC shows than CBS shows, so revisions have tended to favor Dave in recent years.

    Plus the biggest of those overnight numbers was wildly skewed by NFL football on 2 affiliates. That night likely measured to a 0.7.

  • bonnie blue

    Way to go, Jay!!!

  • Diana Santiago

    Can someone explain to me the NBC math? How 0.7 > 0.7?

  • Mario

    Andre, pathetic Conan can only get .4s and .5s! Hence the article “The Failure of Conan O’Brien”.

    Leno’s numbers are smaller than 10 years ago but he’s still the KING of late night!

  • Diana Santiago

    From last week’s thread: “I think they didn’t heard the joke”.

    http://www.theinsider.com/gossip/42492_Say_What_Jay_Leno_Silences_Audience_with_Casey_Anthony_Jokes/index.html

    That’s, according to Gary, a sincere monologue!

  • Gary Middleton

    “Can someone explain to me the NBC math? How 0.7 > 0.7?”

    Those numbers are rounded.

  • Brad

    Sorry Diana. I thought that was pretty funny Leno came out of it quite well because he really did have a mic issue. Even a minor one like that can distract an audience, enough to miss the punch of the joke. The only lame part was Ricky Minor saying “I don’t think the hear you. Do it again. Do it again.” like he’s some sort of 1st Grade teacher.

    When Conan bombs he just stands there, waits for a reaction, realizes the joke bombs, laughs it out with Andy and the audience, makes fun of the joke, talks about how his staff promised the joke would work, laughs some more, moves on, and a few jokes later references how his joke bombed earlier in his monologue.

  • Brad

    Do you guys think it is possible for President Obama to come visit Conan O’Brien? After all Conan did have him on his show in Chicago when it was Senator Obama. I would love to see where Conan’s ratings go if he gets the President for an interview.

  • Gary Middleton

    Certainly possible, Brad, but difficult because his time is short and he’s not likely to spend much time in a non-swing state like California. And if he does, he might prefer a show with a way bigger audience. Demos don’t matter in elections and America has a lot of old people.

  • Gary Middleton

    “When Conan bombs he just stands there, waits for a reaction, realizes the joke bombs, laughs it out with Andy and the audience, makes fun of the joke, talks about how his staff promised the joke would work, laughs some more, moves on, and a few jokes later references how his joke bombed earlier in his monologue.”

    He also does a lot of those things when a joke does well. For me, that’s the crux of the “existential” issue the article identified. He spends a lot of time doing forms of comedy while letting the audience know that he doesn’t believe in those forms of comedy. After 2 decades, and now at a show of his own creation, that storyline doesn’t track. I think he might connect with more people if he either commits to those forms of comedy (he’s very good at them) or drops them.

    Then again, maybe nothing matters at this point. I see even Adult Swim’s numbers have softened substantially.

  • anonymous

    Comparing final weekly results with daily preliminary results.

    Letterman:
    Mon. 0.5
    Tues. 0.7
    Wed. 0.6
    Thur. 0.8
    Fri. 0.6

    Final weekly average 0.7
    As usual, Letterman’s numbers are under-counted like it has been for the past 2(?) years.

    Leno:
    Mon. 0.8
    Tues. 0.9
    Wed. 0.9
    Thur. NFL preemption in two markets game ending at 11:45
    Thur. Leno 1.1 Jimmy Fallon 0.6
    Fri. 1.0

    Final weekly average 0.7
    A highly unusual week for Leno. If Leno had scored a 0.0, he would still have averaged 0.7 with the overnight results. Conclusion — obviously, Leno did not score a 0.0 last Thursday, which means that the overnights for Leno were greatly over-counted to a degree that I cannot remember before.

    This is a bad development for Leno. Last television year, Leno averaged 0.8 If he starts to dip to 0.7 territory, it gets him closer and closer to Fallon and gives NBC all the more reason to promote Fallon to 11:35 thinking that Fallon will make up the difference with the hour early start from his current time.

    Leno’s last bit of saving grace is if at that point he can convince NBC to keep him, but at 12:35. It would be interesting to see if Leno changes his show were he demoted to 12:35.

  • Diana Santiago

    Awesome first act for Conan tonight. It’s a shame that Conan “is not fully committed” to his monologue. ;)

  • bonnie blue

    You guys who don’t like Jay … GET OVER YOURSELVES! He will be around as long as he wants to be. :-)

  • Diana Santiago

    CBS keeps nursing Craig Ferguson. He’s doing his show from New Orleans next year after Super Bowl.

  • Diana Santiago

    Craig Ferguson on Letterman: very weird interview. Craig was no more than 8 minutes on stage, and the chemistry between them was… off.

  • JB

    It’s obvious Letterman doesn’t really like Ferguson, they’re just completely different personalities. I wouldn’t be surprised if Letterman is pulling for one of “his guys” to take over the Late Show instead of Ferguson. CBS pushing for Ferguson, Letterman pushing for someone else…I think that is where you’ll see the next late night drama. Can’t wait!

  • Diana Santiago

    Do you think Letterman could be pushing for Conan? When Conan was there last summer, he was the only guest and had three segments. It could be like the ultimate “in your face” to Jay…

  • Brad

    “Demos don’t matter in elections and America has a lot of old people.”

    Whoops! I feel stupid now. I should have know this as I help campaign for a candidate here in MA. I was just think maybe Obama wants to reach to the youth and get them motivated to turn out to the polls and vote for him. You are right though Gary, it is too late into the elections to be going to California for Conan.

    As for Conan’s monologue Diana, its not that I’m not enjoying them, its that they lack memorability or the commitment of hours into them. Leno says he spends 80% of his time on his monologue. He loves almost everyone of his 25 jokes a night. Conan only cares about one or two of them, just wanting to get to the part of the monologue where he can be silly and improv. Gary and I are saying why spend all this time writing a joke you don’t care about just to make fun of it. Might as well move on and do something innovative that suits your comedy.

    I am with you Gary about why didn’t Conan tailor his show to suit him better? Why did he make a show in the same exact style of all post-Carson shows? I can only come up with two answers, one is that they have been doing it this way for all their lives and scared to do something different, or two, that they are practicing for the next gig.

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