Presidential Debate Ratings -- Key Swing State and Second-by-Second Tracking

Categories: Network TV Press Releases

Written By

October 4th, 2012

via press release:

RENTRAK REPORTS RATINGS FOR THE 2012 PRESIDENTIAL DEBATE ACROSS ALL BROADCAST & CABLE NETWORKS

PORTLAND, OR (OCTOBER 4, 2012) -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced “overnight” ratings information from Wednesday night's presidential debate, the first between President Obama and GOP candidate, former Massachusetts Governor Mitt Romney.
The first, 1-1/2-hour debate, included just six questions. Moderated by Jim Lehrer, of PBS Newshour, his questions focused on the economy, health care, governing, and the role of government.
According to Rentrak, 49,149,440 households, or a 31.28 rating, tuned in to the debate for at least one minute across broadcast and cable networks. Overall, the average home tuned in and watched 66% percent of the debate or 73.0% of the total time. Rentrak also looked at key markets in swing states. Cleveland, Ohio led the pack with a 127 index to the average. In terms of audience flow, the level of viewing was fairly constant throughout the debate, with a bump at 10 p.m. (which probably occurred due to switch over from other programs). Results are based on one million set-top boxes reporting by 6:00 a.m. PDT on Oct. 4.
Bruce Goerlich, Chief Research Officer at Rentrak said, “We are proud to be the only ratings service providing the country with a detailed snapshot of this major event.”
The final presidential debate will be held on October 22 and will focus on foreign policy rather than domestic policy. CBS correspondent Bob Schieffer will moderate.
Below is a table of key markets and a second-by-second graph.
Selected Example Results from Key Swing States:
Market
Index to
National Average Rating
Cleveland, OH
127
Orlando, FL
125
Raleigh, NC
122
Charlotte, NC
118
Roanoke, VA
115
Colorado Springs, CO
115
Denver, CO
114
Dayton, OH
113
Tallahassee, FL
111
Richmond, VA
110
Norfolk, VA
108
Cedar Rapids, IA
108
Ft. Myers, FL
104
Madison, WI
103
Greenville, NC
102
Washington DC
101
Miami, FL
101
Reno, NV
100
Second-by-Second Ratings Graph:
Rentrak’s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates

Rentrak’s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as census-based and census-like currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visitwww.rentrak.com.
 
  • Ben

    Perfect. All the top viewing cities (except for DC) were in swing states.

  • Michael

    there hasn’t been a public reaming this widely viewed since Indiana Jones 4. Hope Romney was nice enough to offer lube at the start of the debate.

  • Ultima

    @Michael
    there hasn’t been a public reaming this widely viewed since Indiana Jones 4

    Except that Indiana Jones 4 was a reaming of the viewing public. ;)

  • Tom M

    @Ben – I don’t think it’s saying all the top viewing cities were IN swing states…I think the table is a sample of results from ONLY swing states (with DC thrown in for whatever reason).

  • Ultima

    @Tom M
    with DC thrown in for whatever reason

    Virginia is a swing state, a very populated part of which falls into the Washington TV market.

  • Bob

    Go President Romney!!! Clean up the mess from Obama NOW!!!!

  • Hillbilly

    Is Rentrak able to measure demos?

  • Hillbilly

    Should Nielsen be worried?

  • RMH

    @Bob – I couldn’t agree more.

  • Patrick Ausgewahlt

    Tvbythenumbers is one of the few places on the internet people weren’t talking politics. Seems thats over now

  • AppleStinx

    Patrick Ausgewahlt wrote: “Tvbythenumbers is one of the few places on the internet people weren’t talking politics…”

    That’s still the case in sections outside of cable news, and when the subject doesn’t involve politicians as elections approach.

  • Leaveit2m3

    Romeny lied his a** off all night.

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