'The View' is Daytime’s Number 1 Program in Women 18-34 for 2nd Straight Week; Garners 19-Week High in Total Viewers and 12-Week High in Women 25-54

Categories: Press Releases

Written By

October 4th, 2012

via press release:

The View” is Daytime’s #1 Program in Women 18-34 for 2nd Straight Week;

Garners 19-Week High in Total Viewers and 12-Week High in Women 25-54

 

Over 4.3 Million Total Viewers Watch Tuesday’s Milestone First Joint

Interview with President Barack Obama and First Lady Michelle Obama

The View

 

For the week of September 24, 2012, powered by Tuesday’s exclusive interview with President Obama,The Viewranked as Daytime’s #1 program for the 2nd consecutive week in Women 18-34 (213,000/0.6 rating), spiking to a 10-week high in the demo – since week of 7/16/12. In addition, this week stood as the talker’s most-watched week in 19 weeks in Total Viewers (3.43 million) and in 12 weeks in Women 25-54 (815,000/1.3 rating) – since weeks of 5/14/12 and 7/2/12, respectively.

 

  • Tuesday’s first-ever joint interview with President Barack Obama and First Lady Michelle Obama delivered 4.3 million Total Viewers, standing as the series’ most-watched telecast in more than four months, and its 2nd-most-watched telecast in nearly a year and a half – since 5/15/12 and 5/2/11, respectively.

 

  • In target demos, Tuesday’s show levied 4-month highs in Adults 18-49 (1.1 million/0.9 rating), Women 18-49 (793,000/1.2 rating), Adults 25-54 (1.4 million/1.2 rating) and Women 25-54 (1.0 million/1.7 rating).

 

Source: NTI, 09/24-12 – 09/30/12, Live +Same Day.

 
© 2014 Tribune Digital Ventures