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TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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Written By

October 4th, 2012

 

Scoreboard FOX CBS NBC ABC UNI CW
Adults 18-49: rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357

 

Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.

 

 

Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88

-

In Late-Night Metered Markets Wednesday night:
>
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
>
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.
>

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • coolioni

    I have a very good feeling that SPN will go up as the season progresses . The reason why I feel this way is becuase it will have much better lead in than it did last night, and also Amanda Tapping from Stargate and Sanctuary is going to have a nice story arc this season starting soon. not 100% sure what episde she will start up in, but when she does she is going to bring in quite a few new viewers that will always follow her since she is such a great actress and she has a very large sci- fi fan base. (Alot more than Summer Glau which has shown that she can even bring up Alpahs numbers!

  • Sean

    Does anyone else think that “Guys With Kids” is a little more of a Friday friendly show than either of the two currently slated by NBC? If that 1.8 holds, wow. One of the worst sitcoms and yet one of the better rated ones on NBC. Goes to show quality/viewing do not correlate at all.

  • Silvio

    This is disaster for Supernatural, 0.8 with no competition. When Modern Family and others are back – it’s gonna be 0.5s. Anything over it will be thanks to Arrow, not to SPN itself. In that case The CW would use good lead-in to launch Cult in that spot or whatever.
    Either way, SPN is back to Friday in January. Though, thanks to syndication and DVD sales renewal is sure, save for the impossible scenario all rookies turning out to be hits.

  • 3rd Floor

    GUYS WITH KIDS!

    The Wednesday comedies look way better than the Tuesday comedies with no help at all.

    NBC might have their next hit with Guys with Kids.

  • Danimals

    Was hoping higher (1.0) for Supernatural, but okay with a 0.8.
    Assuming Arrow will do well next week, I can see a 0.9 and maybe a possibility of a 0.9. Seems like the Friday factor doesn’t really matter in this case because Supernatural got that rating in its premiere. So if I had to guess, the ratings will be similar to last year.

  • Percysowner

    @Silvio Not necessarily a disaster. .8 in the demo may just be Supernatural’s core audience so returning shows may or may not hurt it. Frankly the .8 was pretty good for a Wednesday. Let’s wait until next week before we start shooting down Supernatural. As you said Arrow may pull a large enough audience to keep Supernatural in a good ratings spot. And then they will have to decide if the want to break up the combination. One week of relatively good ratings (for the CW) is nothing to make decisions on.

  • Freyja

    @Silvio

    I think most people including the fanbase figured it would do the same as it did on Friday no more and no less. It’s not a disaster to get the same numbers as on Friday it’s stable show. If Fringe/Grimm couldn’t bring it down, neither will comedies hahahah

    Anyone who thought it would do more than a 0.8 was in fantasy land ;)

  • oldmanatkeyboard

    The local ABC and NBC affiliates, didn’t check over at CBS, didn’t air the network shows. From 7 to 9 the debate and commentary and at 9 had their own comentary shows mixed with weather forcast and sports coverage. Ran the regular news at 10. How does that effect the ratings?

  • dantas

    I’m seeing many people commenting on many posts that Arrow will get huge numbers like 1.6s and above, even after its premiere… I don’t believe that. I believe it will premiere to a a nice 1.3 or something like that, then it will fall and stabilize around 0.9. TVD will premiere likely and stabilize around that too.

    Both premieres great numbers for the channel. Rest of their season, not so much. But maybe TVD will arrange another 1.3 near midseason (as it always increases on December God knows why)…

    Year by year the CW keeps falling 0.1 – sometimes 0.2 or more – on their overall demo. And this year, will be no different.

  • thesnowleopard

    A 0.8 and 1.8 million for Supernatural? Works for me. That’s still 0.1 and 270 thousand more than HoD. Could go down in the finals, of course, but SPN generally doesn’t.

    @Tessa
    I do think a lot depended on what you expected in the show. But I’d argue that those who were disappointed were expecting something far too restrictive for the show to survive, anyway.

    @Martin
    Carry On, Wayward Son is always for the season finale not the premiere. and it’s not a given they do AC/DC for season premieres. So, really, no rock traditions were mangled last night.

  • Charlie Sheen

    Good to see some interesting things in that first hour on Wednesday. Next Wednesday with Arrow, Nashville, and Chicago Fire should be interesting.

    Survivor and X Factor are both really strong in this strong and FOX should be glad that they have X Factor after their disastrous start to the fall season. People can say what they want about X Factor but that show is a huge success despite the higher expectations in my opinion.

    Has The Middle peaked? I was wondering about this last week but I’ll withhold further judgement until I see how it does for the next couple of months but not a good start so far. The Neighbors pretty much what I expected it to be, it fooled a lot of people last week and I was not one of them I knew this was going to be a failure that’s why you have to look ahead when assessing ratings. Surburgatory might be need back in the 8pm hour because the NBC comedies are probably gaining on them and I noticed this last year with Whitney and Off Their Rockers.

    Speaking of NBC they had more positive results than usual for that Wednesday 8pm timeslot even Animal Practice didn’t look bad as I think AP might’ve even brought itself more time which puts the other comedies probably in jeopardy now like Up All Night and I think we might see The New Normal’s episode count get scaled back. As much as people would’ve liked to see Whitney move here I think this is the best case scenario for NBC to test out Friday nights now. I don’t think NBC is going to move anything around until January anyways.

    Wow at Guys with Kids probably the biggest shocker I’ve seen so far this season. Not sure how it will hold in finals but wow to grow that much in week 2 compared to the other shows so far that have aired on Mondays and Tuesdays outside of The Voice is fabulous. What has surprise me all along with GWK was how good its been performing in the demo and now its got viewership up also in the process and its already passed up New Normal in both viewership and the demo. Even Animal Practice beat Normal in viewers and only two points away. That’s absolutely embarrassing for that show with a big lead-in and these shows with no help. This is likely not what NBC expected to happen so now they’ve got something to work with when it comes to Guys with Kids. At this point depending on how it does next week they should let it settle in on Wednesdays but once Idol starts move it away.

    Supernatural did pretty well very similar to Fridays although I expected a little better on a higher hut-level night but Arrow should definitely help things out next week.

    Chicago Fire and Nashville’s ratings will be interesting, if Chicago Fire succeeds Wednesday could be a night NBC could work with very fast and Nashville will have to live up to Revenge’s standards in order to be determined a success.

  • Tessa

    @simonal

    Lurk more. :D

  • JD

    I don’t think The Neighbors is so bad…it’s silly and different. I like Jami Gertz.

  • thesnowleopard

    @Silvio
    “Disaster”? Based on what comparison? People were declaring “Oh, Sit!” a “beast” for managing 0.5s this past summer. SPN ended out its last season with 0.7s and 0.6s, and the spring numbers are what you usually get for the next fall. So, SPN actually went up. It also did better than Hart of Dixie, which had even less competition, with a lead-in that was pathetically low. “Oh, Sit!” had a 0.3 and half the audience. To say that SPN grew out of it lead-in would be a vast understatement for even the most rabid retentionista.

    The other networks didn’t air test patterns last night. There was bound to be some competition from the debates, what with this election being so hotly contested. It was only a question of how much. As it turned out, SPN wasn’t harmed at all and even grew a little. Hardly a disaster.

  • Cleveland ’95

    I’m liking Guys with Kids usually what I’ll do is turn back and forth at 8:00p with X Factor and The Middle then at 8:30p I’ll only watch Guys with Kids because its too addicting to turn away from even during commercial breaks. I hope they move Whitney next to it real soon or move it to Fridays with Whitney.

  • KS

    @Tessa

    I can’t reply with usual long posts. But one thing I can tell is, I don’t really belong to any of the categories you mentioned above. They exist only on message boards and regular fans don’t usually think ‘that’ much about the show. You certainly can’t classify them into 4 or 5 groups and decide if they are gonna like the show or not. I have to re-watch the episode, when I have more time and then actually come to a conclusion.

    As far as I am concerned, I am a huge fan of brotherly relation, which is out of pure blood(not the disgraceful slash-fiction), but I really liked their relationship in season 4, especially in episodes like Metamorphosis.

  • Eddy

    @ Rams510

    I would like to see NBC start giving Guys with Kids a top 5 promotional push. NBC needs to stop favoring comedies over the other and go with the ones that actually get good ratings.

    Guys with Kids might be the real deal. Since NBC’s parent company owns both shows they would have Whitney in syndication by 2015 and Guys with Kids in 2016 and since multi-cams tend do very well in syndication its a win win situation for Universal.

  • Nikki

    Grimm got the same ratings when they moved it to Thursdays for a bit and did try Mondays to build it’s audience.

    I just think these genre shows has there audience already.
    In with SPN the .7 it got on Fridays will turn to .8s.

    People keep forgetting this show has miles on it.

  • SueP

    @Tessa,

    “@simonal

    Lurk more. ”

    Seconded. :)

  • Lois

    Animal Practice is fabulous!!

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