TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Jae

    SPN was weaker than I anticipated for a season premiere. It is down from last year’s as well. Although I admit to enjoying it, that was it I did not just love it.

    Warning @BillGorman, I am going to use the “f” word. Friday factor has been harped on for years and I don’t see much change. I hope it can hang on because it does have a devoted fan base. At this point I guess time will tell. Last year CW did renew more than 1 show with .5s but I can’t imagine it would be cost effective to do so this year as well.

    I do note that cast additions this year have gotten my attention with Amanda Tapping being added in a reoccurring role. Now if they could just get Tom Welling to guest, that would be really fun!

  • thesnowleopard

    Uh, no, it’s not down from last year. As the article above noted, its demo was even with last year’s season premiere demo.

  • The End

    Regardless of what happens with Supernatural, it has had a long successful run and if this season is the last one. The CW should give the producers some notice so they can write a series ending finale. If this occurs I think people should be happy and accept that nothing lasts forever.

  • ….

    @Oliver Meh. I know NBC won’t be putting Parenthood after The Voice.
    @Simonal. The list is mostly for fun and I didn’t consider the cost of changing the shows…

  • Brandon

    Animal Practice is awesome, I’m really happy that it went up. I don’t want it to be cancelled. Guys with Kids is an okay show too…

  • Danimals

    I think Jae was referring to total viewers.

  • SPM

    LOL even Supernatural which is almost 10 seasons now can get a 0.8 with its opening episode for a new season.

    FLOP of Dixie could not achieve that in its second year.

  • LisaM

    I hope Arrow will help SPN as lead in over that crap Oh Sit!

  • Tessa


    ” I don’t really belong to any of the categories you mentioned above.”

    Really? Because:

    “As far as I am concerned, I am a huge fan of brotherly relation.”

    Did your eyes glaze over when I mentioned that category?

    Plus, there was an “everyone else with no preference” in my post. If you don’t belong to that category then you must be God himself. ;)

  • The End

    As said on yesterdays post, I watched the Presidential Debate and thought it was rather low key to be honest, it wasn’t boring but in a way there was nothing new being said, it was just Obama/Romney covering old ground and reaffirming their points.

    Aside from Romney smacking Obama down with his well timed putdowns, I would have to say the debate wasn’t feisty or angry at all. There wasn’t anything really passionate in their speeches.

    Though clearly Mitt Romney dominated Obama, he didn’t have all the answers but had more of a presence on the stage and was more confident and had clearly done his homework. Obama faultered and was clearly affected by Romneys statements.

    The Republican Party clearly should be celebrating after that performance.

  • SueP

    @The End – I concur. I would like to have more seasons since it is one of the few shows I really look forward to each week and, as of now, I have found nothing to replace it (and I believe the CW will give it at least one more as a final season like it did Smallville and Gossip Girl) but if it ends, and they are given enough notice to give it a proper ending, I’ll be content. Not happy, but content. :)

  • The End


    Very well said, it’s horrible when anyones show ends but as the old saying goes. ‘All good things must come to an end’.

    I was rooting for the show to go on for 10 seasons personally like Smallville had.

    But 8 seasons is a long long time for any actor/producer and the fans. If the show ends well and wraps up the loose ends, then really the show would be considered a success.

  • Silvio


    Supernatural with absolutely NO competition getting just 0.1 more than dead-show-walking Hart of Dixie (which went against full competition including NCIS and Voice) = epic fail.
    Against usual competition 0.8 would be OK-ish to disappointing, but with MF, TXF, CM and SVU all resting – this is a big flop.

  • thesnowleopard

    He probably was, but since they mean zip these days in terms of renewal prospects (Hello, Harry’s Law), and SPN often goes up in overall viewers in the finals, it doesn’t help his argument any to say that the overnights of this season were down 220 thousand viewers from the finals of last season’s premiere. Add to that the way shows have been dropping from year to year, for it to maintain the same demo as last season’s premiere in its new night, growing out of a terrible lead-in and up against an unpredictable juggernaut is very good.

    Bottom line, the show is not in a bad position at all.

  • John W

    Animal Practice is not a dud! Did anyone watch last night? It was hysterical. They are helping guys with kids build their audience. EVERY NBC comedy has dropped except for these two. You can’t exclude Animal Practice here. Could keep growing and help them build a strong Wednesday night.

  • Allen

    NBC pairing GWK and Whitney in 3…2….1….

  • Kissan

    Is it true that The Simpsons, a 24 year old show, had the highest rated demo on FOX so far this week?

  • thesnowleopard

    Were you not paying attention to last night’s schedule? Nobody ever said that the presidential debate would be no competition for SPN. Obviously, it was competitive, since some forty million people watched it. Therefore, anything that went up against it had an even chance of getting pasted off the map as of being watched instead of the debate.

    To complain that SPN *didn’t* get a bump is braindead. We didn’t know what effect the debates would have on other shows, so it was hard to predict what would happen. And SPN did get a bump. It got a bump up to previous season premiere levels.

  • Technician

    Amazing how NBC put these two comedies together with no help probably to die with each other and the exact opposite happened. As their little darlings on Tuesdays and Thursdays have fallen off of a cliff and probably won’t get back up.

    It’ll be amazing if Whitney/Community hold serve on Fridays too which I think will happen because neither comedy has been on since the spring so the long wait will install some big numbers that week for the both of them.

  • Reed P

    With Guys with Kids performing this well in its first two weeks it kind of puts NBC in a difficult position because have didn’t order enough multi-cams this season they should’ve went from the 2 they had last season to 4 unless it was Greenblatt’s plan to bring in more next season. Hopefully they have at least a minimum of 4-5 multi-cams on their roster next season they need more balance with the single-cams.

    Give the multi-cams their own permanent night next season either on Wednesdays or Fridays with a 2-hour block.

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