TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Joseph

    Fox News Channel reportedly got more viewers for their debate coverage than any other cable or any broadcast network.

  • POI

    hope supernatural gets adjusted up it was great last night and this season looks to be much much better than the last 2 seasons, people who dont watch supernatural can watch it aswell my cousin checked it out today and its like a new show he sais i didnt feel like he missed something and i felt that it became more fresh like a new supernatural show.

  • KS


    Do you even understand you are talking about CW, which renewed Nikita in spite of getting a 0.4-0.5 rating? 0.7 is not bad at all on CW. And just look at the so-called “Big Networks” and just see how ratings are dwindling. Days are going to be tough for TV industry, unless they find some other sources of revenue.


    I am an extreme brotherly love fan, but I don’t want them to cuddle up at all. I guess you forgot the other part of your sentence.
    And I expected a lot more from purgatory and it turned out to be nothing but Amazon Forest. Not scary at all.
    I am again telling you. I watched 15 minutes of the 41.06 minutes episode. So, I can’t decide anything now.

  • Reed P

    With Guys with Kids performing this well in its first two weeks it kind of puts NBC in a difficult position because have didn’t order enough multi-cams this season they should’ve went from the 2 they had last season to 4 unless it was Greenblatt’s plan to bring in more next season. Hopefully they have at least a minimum of 4-5 multi-cams on their roster next season they need more balance with the single-cams.

    Give the multi-cams their own permanent night next season either on Wednesdays or Fridays with a 2-hour block.

  • Freyja


    Anyone who expected SPN to suddenly get 1.0 in the demo with little to no promotion and no lead in, is either high or smoking crack, cause even the most normal people in the fandom expected 0.7-0.8 ;)

    Hell, I expected lower because of that reason alone..

    Arrow will premiere well I do believe, will it give a boost to SPN time will only tell.

  • yohan

    I like Guys with Kids too its like a mini-Full House but more on the adult side. NBC got really lucky with this one they should be kissing Jimmy Fallon’s feet. lol!

  • jamie

    Real sad that Supernatural couldn’t even score 2 million viewers. Well, hopefully it’ll go up next week.

  • Eddy

    @ Reed P

    I agree bro I think they should’ve ordered more multi-cams and I think Partners would’ve benefited more by being on NBC instead of CBS. I would start to look at cancelling Up All Night this season and reusing Christina Applegate in a multi-cam starring her. They need comedies compatible with Whitney and Guys with Kids.

  • Wowza

    X factor, when adjusted up , assuming it is, will have a 3.5. Which is great for FOX. In a couple weeks it will have a 4.0 . Possibly.

  • Silvio


    Please, look into dictionary for word competition.
    Those watching presidential debates are
    A) mostly over 55 years old
    B) mostly people not usually watching broadcast, regardless of age

    No other scripted shows in timeslot (broadcast or cable), and with no significant shows targeting same demo (only handful of low-rated cable reality shows) = absolutely no competition for Supernatural yeseterday.

    Problem is it can only go down from here as SPN had great premiere timing (save for the awful lead-in) . And it probably will go downhill, right into dreadful Nikita-zone ratings.

    I might agree with what @Freyja is saying = it being less Supernatural fault and more of The CW, people not being aware of netlet and its shows at all.

  • Ale

    A bet The Cw really misses Smallville, the show got a demo over 1 and 2 million viewers (even 3)per episode in season 10. Also in its 8 season it got 4 million viewers so there’s no excuse for Supernatural numbers…..

  • Rey

    AP and GWK became the first two shows of the season to grow in the second week. I bet NBC wishes they hadn’t given The New Normal a full season order now.

  • Wendy

    So, while still early, is it safe to say there have been no real huge hits out of the gate? The closest may be “Revolution”, but still not HUGE huge.

    I guess the days of such success a la “Friends” and “ER” is gone with the dinosaurs.

  • BobbyDazzler9876

    What is the world is all this ridiculous talk about Supernatural and this being the last season? No wonder the fans of this show get called “crazy” so often. Get a grip!

  • Jae

    @Ale Totally agree. Smallville had a larger audience than Supernatural and I for one am missing it. CW not having a follow on with Tom Welling when MOS is out next year is probably a mistake.

    There was a presidential debate last night and a vice presidential debate and Arrow premiere next week so it may take a couple of weeks to sort out where SPN actually stands.

  • simonal

    Silvio’s right.

  • simonal

    What’s “lurk more?” It’s been awhile since I’ve had a hallway locker so I don’t know your vernacular.

  • Phill

    the x factor hasnt moved one tenth in 4 weeks.. its that a good thing?

  • adanskii

    NBC’s coverage of the debate BEAT xfactor.

  • bob

    I am so happy for Guys with Kids. Ever since the first show, I have enjoyed it and even had to hear all the jeers. Glad people are starting to appreciate it. I hope it gets a full season and many more after that (at least to syndication)….I know it has only been 3 episodes.

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