TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

Categories: '

Written By

October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • http://tvbythenumbers.com Bill Gorman

    @Ale, the same way CBS misses Gunsmoke. Those 45 million viewers aren’t coming back!

  • Tessa

    Those watching presidential debates are
    A) mostly over 55 years old

    Man those over 55 year olds sure affected the 18-49 demo a lot.

  • Tessa


    “A bet The Cw really misses Smallville, the show got a demo over 1 and 2 million viewers (even 3)per episode in season 10. Also in its 8 season it got 4 million viewers so there’s no excuse for Supernatural numbers.”

    I bet CBS misses Gunsmoke too.

  • Tessa

    Damn should’ve checked Bill’s reply before repeating the joke. Where’s the delete button on this thing? :)

  • Richard Steven Hack

    Nice to see Supernatural steady despite the new night.

    The first episode was pretty good (ANY episode with Mark Sheppard as Crowley is likely to be good). The start of this season’s story arc seems interesting. Dean’s deal with this new guy from Purgatory seems interesting and has piqued my curiosity as to how that will evolve.

    Liane Balaban was also a nice addition – hope we see lots more of her – she’s pretty good as an actress as demonstrated with her portrayal of Anna on Alphas last season.

  • Tessa


    Lurk more means educate yourself a little more on how ratings work by reading more articles and comments on this site. For example “a rating with a zero to the left of the decimal point” is the norm for a show airing on CW. So when the number to the right of the decimal point is an 8 instead of a 3 people get excited.

    Also no one in the whole wide rating world believes this is Supernatural’s last season when they gave deadbeat Gossip Girl (scoring in the 0.5-0.6 area) a farewell season.

  • DougF


    SPN will not be moved back to Friday.

    BTW a repeat of SPN got its usual 0.3 going against the season premiers of modern family, criminal minds, law and order and an episode of x-factor, so your opinion that it will be down to 0.5 is very weak

  • The End

    Those watching presidential debates are
    A) mostly over 55 years old
    B) mostly people not usually watching broadcast, regardless of age

    What a terribly ignorant statement you’ve just made there Silvio. I would vote for option C) People watching it as nothing else was on TV. Options A and B don’t apply to the majority of Americans in this case.

    I’m nowhere near 55 personally.

  • Cory

    AP and GWK adjusted down 2 tenths, XF and Survivor adjusted up 1 tenth

  • Gabe

    Good to see multi-cams like Whitney and Guys with Kids doing well for NBC and growing the comedy format back the network after years of absence.

  • Eddy

    Thanks Cory it looks like GWK dropped a bit in viewers but tied last week’s 1.6 and still grew in both categories out of AP.

    AP didn’t look as good in finals only getting 1.3 so the Whitney should move to 8p debate might be restarted now.

  • Chocopuff

    Look, i went to watch the Supernatural premiere on television BUT, my cable co. decided to black out the channel that same day. This broke my heart as a die-hard fan. :-P

    As i live in the NY/NY tri-state area i’m sure the show lost a huge ratings boost from many devoted and saddened fans.

  • Bookworm

    What the hell happen to the Middle and The Neighbors?

  • The End


    The Neighbors is collapsing due to it being an incredibly badly written series. A series so hated by critics was only going to head one way. Into the land of cancellation. The Neighbors is following behind The Mob Doctor to Bear land.

  • BobbyDazzler9876

    @The End

    “I’m nowhere near 55 personally.”


  • The End


    Poor attempt at trolling champ.

    My point to him was quite clear. With nothing else on TV it isn’t unreasonable to expect people to watch some politics. It’s not as if people are suddenly going to tune into Season 8 of Supernatural because all the major networks are covering politics.

  • BobbyDazzler9876

    80 then?

  • Silvio

    @The End
    I’m nowhere near 55 personally.

    Well, I’ve heard about self-selected samples and anecdotal samples … but this is kind of extreme.
    How about Nielsen polling only you and get ratings much faster and cheaper?

  • Doug

    Why not go back even further – Smallville used to do 9-10 million for new episodes in seasons 1/2.

  • The End


    What’s your point exactly? You made a sweeping generalization with no basis in reality and are clearly unable to see that with all the major networks covering politics, people will either watch this, or not watching anything at all. Were you expecting Nielsen families to switch off their TVs and simply sing camp fire songs?

    Accept you made a flawed generalisation with no basis in reality and move on. It isn’t about me.

    The Nielsen ratings reported today proved you utterly wrong.


    Keep it up champ. Not wasting my time on a no-mark looking to troll me anymore.

© 2015 Tribune Digital Ventures