TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

Categories: '

Written By

October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Kyle

    NO! Big drop for The Middle! UGH! This show is the best on TV.

    NBC Comedies rise but still at depressed levels.

  • Joe

    ABC really falls apart without Modern Family, don’t they?

  • HB

    Eeeks I expected 1.0 from SPN!

  • RyanCanada

    i found supernaturals episode kinda confusing last night, and what is going on with Dean and that deamon, like…. im confused,

  • MoHasanie

    Very strange that The Middle just dropped so much. Hope it rises next week.
    Neighbours did decently considering the lead in was down. Surprised it even got a 2.0.

  • forg

    The Middle is always like that though for the past years bouncing up and down in the 2.0-2.6 range, so they’ll bounce back.

  • David

    Well, HoD did a .7 and SPN did a .8 so the CW has to be happy with that. I doubt they expect any shows to hit over a 1 except for Arrow, TVD, and maybe Beast.

    The numbers for the debates also seem rather low compared to the voting population, but I have no historical numbers to compare it with and the cable ratings are not in yet.

  • UMGuy423

    My guess is a lot ABC comedy fans didn’t realize they were on because of the debates. We watched only by accident (I thought there would be 8-9pm debate coverage that preempted them).

  • Steph

    how is Supernatural still on the air?

  • DW

    look at those debate numbers. i’m giving them 3 more episodes but they’ll be cancelled by the first Wednesday in November. :)

  • Doug

    I think The Middle got caught in the storm of the rest of ABC’s line-up being pulled. I didn’t even think that there would be a new episode until it popped up on the DVR. I would expect numbers to go back to normal next week.

    The Neighbors held up surprisingly well. We’ll see what happens next week when it’s got MF as a lead-out.

  • F.R.

    @KS, those are the numbers Marc Berman is reporting. Maybe there’s an error, maybe not. Not fixed as of writing this post.

  • DougF

    I think cw messed up by not premiering arrow and spn on thee same night. but if spn is in the 0.7-1.0 range this season, renewal is a given.

  • Joe

    I didn’t realize The Middle was on either. Plus I’m sure a lot of people tune in for Modern Family and when they heard that wasn’t on, they just decided not to watch the entire line-up.

  • F.R.

    Update: it’s now fixed, 0.2 was an error
    1.91 million/0.8
    1.69 million/0.7

    average 1.8 million/0.8

  • forg

    I think The Neighbors will perform similarly to Better With You two years ago, will drop from The Middle but it won’t drop below 2.0 so ABC could likely give it a full season but facing Idol will be the true test though

  • Burr

    Randomly watched the Neighbors last night. No clue what it was about, never heard of it before. Surprisingly I liked it. Go figure.

  • Dillan

    Disappointing for SPN considering it got the same on a Friday.

    Pretty good for X Factor, will most likely get adjusted up.

  • eridapo


    Does not include Cable news channels or local non-network affiliates airing the debate.

  • bigbrotherfan


© 2015 Tribune Digital Ventures