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TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012

 

Scoreboard FOX CBS NBC ABC UNI CW
Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357

 

Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.

 

 

Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88

-

In Late-Night Metered Markets Wednesday night:
>
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
>
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.
>

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Justin121

    OUCH @ The Middle.

    GREAT for Guys with Kids.

    OK for SPN.

    Do people tune in for abc wednesday only when there’s a new Modern Family?

  • KevinSW

    Like Whitney last season….Guys With Kids is actually exceeding expectations and performing well. Better than The New Normal who has a better lead in, I see another solid comedy for NBC, they can keep both Go On and Guys With Kids and bring both back next season.

  • danny94

    I hope the middle goes back up when modern family returns next week, I just hope The neighbours doesnt drag the middle down with it.

  • omabin

    Guys with Kids is the story of the day. They are doing better than The New Normal on Tuesdays and following a dud like Animal Practice. NBC must swap Withney with Animal Practice immediately and try to nurture this show.

    Other than that, Supnertural did okayish but I was expecting much better to be honest. The Middle fell a not, hopefully goes up in finals a bit.

  • Joe

    Next week is going to be the real test for The Neighgbors. A 2.0 was acceptable last night since it was paired with a weaker-than-usual The Middle, but it won’t be acceptable on a regular Wednesday.

  • Kyle R

    @Hubert R

    What? The Neighbors took a larger fall and is now lower than The Middle. And that’s only the second episode of The Neighbors. It will probably drop more. How on earth does it look better than The Middle?

  • Bee

    modern family is to ABC’s wednesday line-up what 2.5 men was to CBS’ monday line-up. without the tentpole show, the rest of the night goes down.

    no matter, the middle will bounce back and that’s very decent for the neighbors considering it’s only 0.2 lower than the lead-in.

    animal practice and GWK had strange increases. still very low, but at least they’re going up.

  • KS

    @F.R.

    I think it got a good chance to get adjusted up. But a pretty disappointing premiere though.

  • CrimTV

    Is it only the Presidential coverage that will be adjusted as it’s the only bit in red?

  • Mark Wilkins

    Supernatural season premiere was lower then I expected. Hope it stays steady throughout the whole season.

  • Remote Patrolled

    That’s a pretty decent half hour rise for X Factor. I wonder why it starts so low compared to Survivor?

    Would Fox be smart to switch Glee and X Factor on Thursday nights? Glee is on its last legs but X Factor has potential to rise at a later hour… of course it would then inherit a weak lead in…

  • Samunto

    Big drop for The Middle. Do people just tune to ABC at 8 just so as not to miss MF at 9?

    Guys with kids might be here to stay. Could be another Whitney – ‘solid’ numbers yet bad reviews.

    And it seems that when it comes to News, people trust NBC more.

  • s0303

    neighbors did not do too much worse than the middle…so that isn’t too bad…

    if supernatural is going to get the same numbers on wednesdays as it does on fridays, then they might as well move it back next year…

  • Aquitar

    Guys With Kids > The Neighbors. I will always choose GWK over The Neighbors (now if Suburgatory was on at 8:30 like last year this wouldn’t be the case lol). Besides, much to my dismay I actually liked Guys with Kids! Will be fine watching it!

  • DougF

    @Steph

    2nd highest rated show on the network. Also it is the networks best interest to keep the episodes coming with that Netflix deal.

  • SJ

    The Middle fell 6 tenths but Neighbors fell 12 tenths. I think it’s obvious that it brought The Middle down. Cancel it, ABC, cancel it now!

    Poor Joanna Garcia. I love her, but Animal Practice is such a turkey (get it? it’s punny).

    Guys with Kids may actually turn out to be the new Whitney. *shudder* I think it’s time AP and Whitney switched places.

  • eridapo

    @Joe

    Why? The Neighgbors went up against original programming from all the nets. Unless you are saying Arrow on the CW will kill everything else, The Neighgbors might only drop a tenth or two.

  • Mike

    My guess is everyone just thought the entire lineup would be preempted last night? What’s with those plummeting.

    Ugh, NBC really pulled the trigger too early on The New Normal’s back 9. NBC should have put Whitney at 8 on Wed before GWK and the presumably more-mainstreamed Community behind Go On, which would have fit better.

  • Bunny

    Supernatural fans have the reputation of being batsh*t insane but completely devoted and loyal to their show…so good for them!

  • Val

    @s0303

    Why would the move Supernatural back to Fridays when it’s doing a lot better than Top Model was doing on Wednesday? I think they’d rather have a show that can carry higher ratings on a Wednesday and save Top Model for Fridays where it’s “okay” for it to get a .5.

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