TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • ReallyTired

    Nobody was watching anything but local RSN and MLB Network on the final, exciting night of the regular season.

  • SueP

    Equalling last years premiere with a .8 (and this time without the New York/New Jersey markets) is just fine for Supernatural. I wonder how much those markets would’ve added to the total?

  • Dan

    Neighbors plummeted obviously but it held on to the middle well. I expected a 1.8 for neighbors or less
    Animal practice and guts with kids are both doa. I wonder when NBC will pull them

  • eridapo

    Marc Berman has adjusted the Supernatural numbers:

    900 CW – Supernatural Viewers: 1.91 million (#5), A18-49: 0.8
    930 CW – Supernatural Viewers: 1.69 million (#5), A18-49: 0.7

  • wolf

    I like Guys with Kids so far. I was suprised it improved than last week.
    Guys with kids moves to 8:00 and Up all night moves to 8:30 on wednesday. it is perfect because both of shows have babies.

  • JJA

    Supernatural did very well, especially considering it is in its 8th season. Also, the actual quality of the episode was greatly improved over the disaster that was season 7.

    That being said, I’m not so sure Arrow will do much to improve its ratings. How many new viewers can a show realistically gain in its 8th season?

    My guess is that Supernatural will stay between a .7 and .9, and it will get renewed for a season 9.

  • Justin121

    Whitney to be paired with Guys with Kids ASAP.

    When do Nashville and Suburgatory premiere?

    I guess 4.1 for Nashville and 3.9 for Suburgatory (assuming each gets the ModFam lead-in).

  • dantas

    I knew it. A 0.8 is pretty good given CW’s situation… and people thought it could actually go over 1.0 on the poll last night (would’ve been a miracle, babe)

    WTF @ Guys with Kids doing better than The New Normal….

  • Lisa

    Why people expect so much from a 8 year show with 0.3 lead in.

  • forg

    thefutoncritic ?@thefutoncritic

    The CW’s ratings this week in women 18-34: Hart of Dixie (1.1), Supernatural (0.8), iHeartRadio (0.8), Oh Sit! (0.4), The Next (0.4).

  • eridapo

    @ ReallyTired

    If a team was on playoff contention, I would agree. If not, why would people care about baseball.

  • http://tvbythenumbers.com Bill Gorman

    “My guess is everyone just thought the entire lineup would be preempted last night? What’s with those plummeting.”

    Um, NBC and Fox were up at 8pm.

    ABC and CBS were down.

    And, everyone did what?

  • dantas


    Just ask The Simpsons, NCIS, Murder She Wrote or 7th Heaven…

  • John A

    X Factor is very steady.

  • tj

    SPN did not drop to a 0.2 in the 2nd hour, I guarantee. SPN is contracted for 10 years and CW won’t wate that money cancelling, so it will be renewed regardless. SPN is adjusted up 99% of the time so a 0.9 would be nice. It usually takes a full season to gain momentum after switching nights. When the people who watch tv on wednesday get through the season of shows they watch on the big 4 and start exploring during re-runs. They’ll will catch an episode or so and it will be added to their dvr when shows go back in to new episodes again. Hopefully anyway from past patterns that I noticed anyway.

  • Jane

    What ! big drop for THE MIDDLE.

  • Dan S

    I dont watch multi-cam comedies but I have to admit I think NBC may have a winner with GWK. It’ll likely get paired with Whitney before too long after AP is euthanized. Love that monkey though. Neighbors should be evicted ASAP before it kills the Middle. My guess is Suburgatory returns to 8:30 & HE follows MF while Apt 23 will be delayed until they find a new timeslot.

  • http://tvbythenumbers.com Bill Gorman

    “I think it [Supernatural] got a good chance to get adjusted up.”

    Based on Ouija board reading? Chicken bone casting? The sunspot cycle? Other nonsense?

  • Ram510

    Guys With Kids is a keeper. It’s NBC’s funniest new comedy with Go On a close 2nd.

    Please NBC start actually promoting with GWK, it could turn in to NBC’s equivalent of The Middle, funny show but underrated.

    Funny how Guys With Kids and The Neighbors almost got the same rating LOL

  • Clarke

    @ Dan : why would NBC pull Guys With Kids? They just ordered a full season of The New Normal and Guys with Kids is doing better (TNN had a 1.7 last night out of a good lead-in). TNN loses viewers from Go On and GWK grows in it’s audience from AP.

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