TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

Categories: '

Written By

October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.


    X Factor are doing pretty bad considering the weak competition they have on wednesday. I fear for their ratings today when going up against BBT and 2NAHM, but then again.. I love Big Bang Theory! #Sorrynotsorry

  • http://tvbythenumbers.com Bill Gorman

    “Is it only the Presidential coverage that will be adjusted as it’s the only bit in red?”

    Only the debate was Live in all timezones, so it’s *likely* to be adjusted. The 8pm shows are still subject to adjustment because of the debate timing in the West though.

  • Samunto

    LMAO Gwk & Up all Night should be paired because they both have babies in them?!! Cue to the Nielsen homes who don’t like crying babies tuning off!

  • Kevin

    Just wondering if you will be able to get numbers on the WWE Main Event on ION from last night.
    Might end up being the highest rated thing ever for them even at a couple of million viewers.

  • Chris

    Keep in mind that the debate aired live in all time zones, so the Pacific Time Zone saw the debate BEFORE primetime; in the Mountain Time Zone, the 8 pm programs aired AFTER the debate — 9 pm MT on ABC, CBS, and NBC, and just after 8:30 pm MT on FOX. Wouldn’t expect significant adjustments to those 8 pm shows though, because Mountain Time Zone is home to only 7% of the nation’s population.

  • MoHasanie


    Nashville premieres next week following a 1 hour MF! Hope it does well.
    Suburgatory premieres on Oct 17 after MF.

  • lilly

    [i]when going up against BBT and 2NAHM[/i]

    Last week: xf 3.3 and 2nahm 3.3 and 2nahm = premiere
    …. last night, xf just 1 hour.

  • Kwaku

    I’m surprised at how well Oh Sit is doing. Sure, it’s not a huge hit, but out of the CW’s summer shows, it’s performing the best.

  • Ram510

    I think NBC should pair Guys With Kids and Go On together for a “Guys” comedy hour at some point, but I would hate to mess with success since at the moment they are both doing pretty well for their respective nights. Maybe a change at midseason or next Fall

  • Roswell

    Supernatural is doing just fine I will admit being a crazy fan I expected much more but the fact that its the highest rated show this week is great and I’m pretty sure it will maintain a 0.9-0.8 all season especially with being paired with Arrow (assuming that it will perform well )

  • Matt

    Bill, you wouldn’t happen to have the 1/4 hours for Guys with kids? I have a suspicion that 1.8 was inflated in the last half because of people tuning in early for the debate. If not I can just wait for the finals this afternoon

  • Melanie

    I’ll take that .8 for Supernatural!
    I hope Arrow does well for them next week. If it gets decent (for the CW) numbers Wed night will be up year to year for the network. That’s a win.

  • Chris

    As much as people hate it Guys with Kids is kicking ass. I was one of the few who switched from ABC at 8:30 to NBC to watch too. Good show.

  • Michael

    Right on target with my Supernatural prediction. Next week, with Arrow premiering it should benefit SPN’s ratings!

    Arrow is going to be a huge hit for the CW! It already has a built in fan-base and I know most Smallville fans are looking forward to it.

  • http://tvbythenumbers.com Bill Gorman

    “Bill, you wouldn’t happen to have the 1/4 hours for Guys with kids?”



    LOL on Guys with Kids. Honestly Animal Practice should be moved to Friday’s and they should swap Whitney out. Guys with Kids did just as good as Thursday night lineup. Its actually kind of a funny show LOL. Its weird but NBC should keep their eye on this one. It could be the biggest surprise of the season. NBC could also move Up All Night which never should have been moved from its Wednesday slot.

    The Middle still does well it was going to go down from it’s premiere. Its such a funny little gem of a show and so underappreciated. ABC will keep it going for syndication. Its extremely hilarious that show.

    If I here the X Factor is doing terrible one more time I am going to SCREAM. Its FOX highest rated FALL SHOW BY FAR. Its not even a question if FOX will renew it for season 3, it will be renewed for a third season period. I am glad they are through with the auditions and onto the real meat and potatoes of the competition. The boot camp stuff has been fun to watch actually. Britney was really good in this episode. Shes a bit uncomfortable but authentic.

  • john

    Could someone explain to me(without writing an entire column) why the cw gets such low ratings? Is it the quality of their shows, channel availability, or the fact that the channel doesn’t air local news and sports( I know my affiliate doesn’t except for college football on Saturdays)?


    @ lilly

    Just wait and see. X Factor during Bootcamp is atrocious, that’s why they had to steal the battle concept from The Voice to make it slightly more interesting. BBT will go up while X Factor ratings will go down, it’s pretty evident imo.

  • Chris

    Alright maybe kicking ass is too much but it is performing well much to peoples’ dismay

  • s0303

    @val…if supernatural is getting the same rating on wed/fri, then they should move it to friday and see if top model can get a better ratings than a .05 on another night…at least one show would have improved and the other one stay the same..it’s a win…plus supernatural’s 0.8 would look a lot better for it as a friday rating than a wed. ratings…jmo

© 2015 Tribune Digital Ventures