TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

Categories: '

Written By

October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • SJ


    TNN loses viewers from Go On and GWK grows in it’s audience from AP.

    That’s irrelevant to NBC.

    But GWK did do better than TNN this week, because 1.8 > 1.7, not because of their lead-ins.

  • TomJH

    Can someone give a half decent explanation as to why they always have the highest ratings in debates/addresses?

  • Tessa

    Supernatural is going to have a wild ride this season, very different from last two years when it had to deal with Friday night parties + movie openings, Fringe and later Grimm. Next week Arrow premiers and may help give the ratings a boost (emphasis on “may”.) But the regular programing, including the Goliath Modern Family will be back too, so it’s really hard to predict. However unlike the last years I’m not too worried about the show. The 10 season rumors are strong and if Pedowitz was willing to renew Nikita based on its promise I’m not panicking about him dropping SPN before Carver finishes his 3 season arc.

    The premier was amazing, one of the best since season 4.

  • BobbyDazzler9876

    0.8 for SPN is better than I expected. I guessed about 0.6. The episode felt old-style SPN, not the silly comedy strip from last year. Things feel right again. So far.

  • Ram510

    The middle and Guys With Kids is now my favorite comedy block!

    I hope Guys With Kids adjust up and The Neighbors down so they’ll have the same rating. And hopefully the following week Guys With Kids will continue its upward slide and beat Neighbors.

  • HT

    X Factor was getting 11 million viewers last – Cowell had predicted it would get 20 million. This year it’s getting around 9 million. This doesn’t bode well for Fox. And 2 weeks ago when Cowell was absent it’s because he was doing triage on X-Factor UK which has been losing viewers by the million on a weekly basis this season.

  • Don

    I think that Supernatural will be between 08 and 09 and premiere of season was awesome.
    I am with a new breath to see Supernatural. ^^

  • lilly

    . X Factor during Bootcamp is atrocious

    shut up…

    Live shows > bootcamp> Judges house >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> auditions.

    it’s pretty evident imo.

    evident? LOL. lame.

    that’s why they had to steal the battle concept from The Voice to make it slightly more interesting.

    HEs SERIOUS? LMFAO like… hes serious?

  • hi

    X factor might be steady but it’s just doing average. Hasn’t even been close to 4.0 this year despite paying Britney 15 million. It might do good compared to Fox other shows but imo it Shouldn’t be compared to their other (low budget) shows- it should be compared to shows like The Voice and Idol because they all have huge budgets that shows like New Girl etc don’t have.

  • Lisa


    Beside TVD and Arrow what other show going to get over a 1.0 demo in stay there? CW ratings will be clunk together, no other show going to run away with it. So if SPN keeps a 0.8 it will be back again to see another day.

  • Michael

    Britney Spears isn’t bringing it on X Factor, IMO. I don’t think she’s worth the 20 million dollar paycheck. If anything, I think Demi is the breakout star of the show.

  • Gaius Bolling

    Fox may be bummed that X-Factor is down from last season but it’s so consistent now that it has to be a good thing for them. it’s not bleeding viewers. even with competition. it has a steady loyal audience. the voice, at least in past seasons, drops in viewers after the blind auditions. it will be interesting to see if X-Factor stays steady or rises during the live shows. if it does either, fox should be happy. they have to know that it faces a lot of competition.

    why not launch X factor in january like american idol? try idol in the fall. is that not an option?

  • http://tvbythenumbers.com Bill Gorman

    “Could someone explain to me(without writing an entire column) why the cw gets such low ratings? Is it the quality of their shows, channel availability, or the fact that the channel doesn’t air local news and sports( I know my affiliate doesn’t except for college football on Saturdays)?”

    How about simply “fewer people want to watch their shows”?

    Or is the question you’re asking “I watch CW shows, why don’t more people do what I do?”

  • Doug

    Renewal of SPN will have as much to do its own ratings as the cost of the show. The CW is going to lose money on it – it’s probably losing money on everything. How much is the question. If the price is right, it will certainly be back for season 9.

  • lilly

    If anything, I think Demi is the breakout star of the show.

    OH PLEASE… demy is annoying… britney too. but demi is… who is demy? little disney star or a joke?

  • mark

    X Factor bombed with fans last season. It is a surprise that it didn’t change overnight? People are still probably getting adjusted to the new judges and slightly new format. It’s still the #1 show on FOX, so no one should be talking crap about it.

  • Erin

    SPN isn’t renewed. Jensen and Jared (Dean and Sam) signed a new contract that goes through season 10. That only means that if the network decides to keep going, they have to stay with the show. They still have to be picked up for seasons 9 and 10.

  • Ike

    @SueP, what are you talking about? Was Supernatural pre-empted on WPIX last night for sports, or are you just talking about the Cablevision dispute? If the latter, that’s only 3% of multichannel-subscribing households in the nation per a post by the moderators here yesterday. Don’t act like Cablevision covers the entire NY/NJ area. I have FiOS, and millions of people live in Time Warner, RCN, and Comcast-controlled areas in NY/NJ. And then there’s satellite and over-the-air.

  • Albert

    Xfactor still low considering the rivals. I thought Britney was gonna bring ratings for this show!? Lol

  • eridapo

    @ John

    CW caters to a narrowly define target market (18-34). Small target market translates to lower ratings overall.

© 2015 Tribune Digital Ventures