TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

Categories: '

Written By

October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Babygate

    Wow! Apparently people don’t care that much about what the candidates have to say.How do they expect to make an informed decision?

  • Carmen

    At least…

    Xf with…. Carly Rose Sonenclair, Willie Jones, Diamond White, Vino Allen, Jeffrey Gutt, David Correy, Lyric, Jason Brock >>>>>>>>>>>>>>>>>>>>>>>> The Voice contestants this year…. not sorry.

    The Voice = better show but poor contestants.

  • senor chang

    That is GREAT for Guys With Kids. Looks like NBC may finally have a self-starter in the Wednesday 8:30 slot.

    Not terrible for Animal Practice, either, and rising versus last week is definitely good. I kinda wanted Whitney on at Wednesdays 8, but if it doesn’t crater in the next few weeks it may be worth airing for a full season just to see what could happen.

  • lilly

    Xfactor still low considering the rivals. I thought Britney was gonna bring ratings for this show!? Lol

    Like Xtina bring ratings for the voice? LMFAO…

    top itunes – 40. Your body. SHAME.

  • Amy

    @Mark Please do not blame last year on X factor’s poor performance this year. Simon/Fox made sure people knew that they had changed *everything* and ratings are Still lower compared to season 1. And are you saying after 4 weeks people are still getting used to the new judges?? Excuses…

  • eridapo

    @ Babygate

    This is an entertainment site, so why bring up political views here. If I wanted to comment on politics, I would head over to CNN or FOX.

  • Wowza

    Its this is the …. third week for X factor. People are still getting used to the judges lol. It took people seasons to get used to Randy , paula, simon and become as huge as it was.

    This show is still grown for America. Its a good one. Its a hit. And growing…. a 3.4 in one hour is usually its two hour ratings. Great X factor.

  • Wowza

    Xfactor is doing great. How will we be able to tell?

    If FOX hires Khloe and Lopez to host, they will be adding MILLIONS more, estimated at 7 million more into the show. If this is announced, than the show is doing well enough for execs to not jump ship and hire someone much cheaper.

  • Tessa


    The reason behind CWs lover ratings: Because CW is a netlet. It is not covered by all cable packages and in all areas. Just recently it was dropped by its carrier in the NYC area Cablevision, meaning the people in those areas no longer can watch CW shows even if they want to. That means lower ratings.


    Because networks care more about their M-Th programming than Friday. They all accept that Fridays are the death zone. None of the major networks schedule their best players for Fridays (except for Grimm because NBC got excited about the genre battle in that time slot.) For a struggling netlet like the CW it’s better to have a steady performing show like Supernatural in the Wednesday slot than a failing show like Top Model.

    @BobbyDazzler9876 and @Don

    Wasn’t that premier great? Truly like old school SPN. The opening was a throwback to Wendigo, and the classic rock music really set the mood. The camera work, direction and editing was really well done and the purgatory flashbacks were cable show quality, so good I wished we had an alternate show just about what happened in purgatory.

  • Doug

    Bill nailed half of the CW’s problem, but the other half is structural: 1) most people don’t know the network exists as it was created out of two networks that weren’t that popular to begin with, and 2) It has tied itself to a fickle demo that doesn’t watch a whole lot of TV to begin with, and when they do, it’s increasingly online or on DVR.

    The trajectory of the CW is sort of like the trajectory of network television on steroids. Network TV still grabs a lot of older viewers who grew up with the big 3 being among the only options on TV, whereas for the younger generation, they’re just 3 stations among hundreds, alongside the internet, etc. The CW isn’t targeting the older demo, so all it has is that ephemeral younger demo.

    The only upside for the CW is that ratings can’t get much lot worse than they already are because there’s not a whole lot of room left to fall before they start hitting 0s. There are hundreds of cable shows a night that do at least a 0.2 in adults, which is not far off what the CW is already doing. While there is still a lot of potential percentage decline for the CW, huge absolute ratings point declines are over.

  • Wowza

    Also, X factor will hit… 4.0’s as it continues to grow . Mark my words.

    Hmmmm funny X Factor fans “knew” it was on while ABC, etc, just… didn’t? Hmm

  • Erin

    Your logic is flawed. Top model got that same .05 on Wed. 0.8 on CW no matter what the night is awesome and if trends hold from last year should end it up one of the top 3 shows on that network for the season.

  • ReallyTired

    Cablevision subscribers in NY and it’s suburbs are being denied the genius that is ‘Oh Sit!’ on the CW.

  • DW

    they should move the debates to Fridays and replace them with big bang reruns.

  • a p garcia

    Ouch for The Middle. I am not too much of a fan for “The Neighbors. Can’t figure why NBC News always wins the night covering political stuff. Great for CW and SPN.

  • SueP

    @Ike. thanks for the clarification. I don’t live in New York so have no idea how much of the area is affected. Although 3% of the nation (if that is indeed true) seems like it’s large enough to have some effect, my question is since SPN did the same as last year, how much of a gain would that 3% have been responsible for? With the move to Wednesday, I’m just looking for some kind of guess to base the rest of the season expectations on since I have no idea how far that 3% reaches.

  • eridapo

    @ Wowza

    You overestimate the influence of Kloe and Mario. Mario, AC Slater, and Kloe will not add much. The people who says that they will were probably the same ones who believe B. Spears would bring tons of viewers. It did not happen.

    I think that people overestimate the value of the judges on these shows. What sells is the talent (the people actually singing) and their back stories. That is why people tune in. Yes they come to know the judges and grow to like them, but if the talent sucks the show sucks.

  • GARY

    guys whit kids beating the new normal

    GWK deserve back nine

  • Wowza

    FOX shows grow. Show like this, especially. Look at master chef . Starting with 2.0, growing to 2.9’s .

    FOX can make a reality competition series.

    Also, other issues that FOX is having will bring Ramsey to the schedule ASAP. Kitchen Nightmares somewhere soon… Mondays? And, Hells Kitchen (Masterchef? I think its almost time to transition this one to regular season. Maybe one more season though) maybe in the spring in place of…. something. Maybe they will move a comedy to restructure its audience behind Idol or something in the spring… and cancel one of them :( (or not backorder it) to make room the Goodwin games…and have an hour of Ramsey of Tuesday to lead into comedies… if they get TOO low. I think they’ll be ok though. FOOX wants this block to work…. with a replacement in the wings…. another viable, acclaimed replacement. They really, really, want tuesday to work. With some restructuring, it will. Mindy, New girl, and Hope should last the season. Ben and Kate, tis good , but it might now make it past the initial 13 (for this year, at the least). With promotion for goodwin games and restructuring the comedies there could be something that works out here. This is there project right now.

  • Grey

    Man, I wish some of my favorite shows could effectively hold audiences hostage the way Presidential debates do.

© 2015 Tribune Digital Ventures