TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Wowza

    X factor has great talent, and allows one to get to know contestants more than any show Ive seen, on par with Idol, maybe, last season. I knew those contestants.

    Im not over estimating the hosts no, I don’t think THEY will add much, Khloe maybe a could points at most, but Mario is just a proven host which they need. FOX things this one is doing what it needs to, and thanks it will grow.

    What I might be over estimating are the Live shows, which do great wit X factor – they put on a show… and Britney live will be fun… Brit LIVE is why she was really hired, really. And the shows great live.

  • Wowza

    So, it will grow. And , last year the results shows did great sometimes better than the performance shows because they are just as compelling

  • KS


    I am surprised about you positive reaction to the episode. I read a few words in a few recaps and downloaded the episode. I mostly fast-forwarded the episode and only watched at a few places, where it seemed to be important. May be I can watch in detail in January 2013 during hiatus.

  • Amanda

    @Babygate The internet? The debates are pointless in this modern age, not to mention too long.

    And people are sick of watching campaign ads. They shouldn’t start airing them until Sept.

  • Jon23812

    X-Factor did steady. The Neighbors did poor.

  • Ryann

    Supernatural will be steady throughout this season im guessing maybe one or two 1.0’s and nothing lower an a 0.6. OUt of all the new shows Arrow is the most talked about and i reckon Arrow will benefit Supernatural. Arrow will average 2.6mil for the season and supernatural 1.7 – 2.0 mil i think (high hopes) I think both will be renewed and if supernatural gets a 9th season then its pretty guarnteed a 10th due to the 3 season arc.

  • KarenM

    Most people probably watched the debates on cable anyway or just didn’t watch.

  • Amanda

    @john For yrs The CW has focused its programming on the W18-34 demo which is the only demo that matters for them.

    Their current problem is they haven’t had a hit since TVD. SPN still does well for a show that’s been on for as long as it has.

    Arrow and Beauty and the Beast should do well since they’re in the comic book/supernatural category that’s so popular right now.

  • DougF


    Jim Michaels a producer for SPN said that the cw intially loses about a million dollars per episode on spn but they are OK with that because with international sales, digital, dvd, blu-ray sales and now the Netflix deal it brings in that many times over. So the show is in a comfortable position financialy. So as long as the show stays steady in the ratings, it will go as long as the spn crew wants to.


    I think the talent level this season on X Factor is much better than last season. I HATED everything about season 1. Season 2 I am enjoying more. Honestly last season should have been higher it had the huge Paula/Simon reunion which fell flat and the UK buzz of the show. This show was going to be smaller but it has won its demos and demos are what they care about. Also the demos are VERY YOUNG FOR THE X Factor. Its been FOX’s number 1 fall rated show. Its improving its average. It will be back for season 3. IMO they need to lower production budget, lose the huge prize, get cheaper judges and make it more cost effective.

    I disagree that the talent on the Voice isn’t as good as X Factor. I think this season on the Voice has the best talent I have seen. It was really subpar talent last year. This season I see a huge difference. I am really excited to see how the battle rounds are this year and the steals plus the knockout round. I feel I know the contestants a bit more this season. The Voice has amazing coaches chemistry it sizzles bigtime. Its really just even better. I think in three seasons those four are golden in the chemistry department.

  • MoHasanie

    Its weird how Fox had the lowest watched debates in total viewers despite a big lead in, in total viewers from X factor.

  • The End

    Looks like half the Supernatural fans who were deluded enough to think it’l get between 0.9-1.0+ were indeed incorrect on their voting on the other topic.

  • Amanda

    @MoHasanie Not really. You think the majority of viewers who watch the X factor are interested in the debates?

  • PV

    I was right about Supernatural. I said it would get a 0.8 at best, people were expecting too much.

  • Alan

    Go CW! I feel like this season will be great for the network. Let’s see what happens with the new shows.

  • The End

    Deary me, yet another correct prediction. Said The Neighbors would crash and burn and lo and behold. It has.

  • Martin

    I was right about Animal Practice going up this week, Guys With Kids went up too. And against full competition as well. Glad Animal Practice went up, it is actually my favourite Wednesday night comedy.

    Also, good for Supernatural, wonder if it will go up next week and if so by how much. Do think Arrow will do very good but also though that Ringer would at least premiere very high so was wrong there.

    Considering the drop for The Middle, The Neighbours didn’t do to bad.

  • Jared

    I predict a solid Wednesday night for the CW with both Arrow and Supernatural.

  • A

    @Jonnysboro What demos did X factor win this year? Do you mean winning over repeats and summer shows? Because it isn’t close to winning the night when it is up against shows like Modern Family & Big Bang Theory. And the only one falling flat is Britney this year, who was paid 15m to increase ratings and the only thing that happened is that ratings went down. X factor was actually doing quite good last year, it just did not live up to Simons crazy 20 million expectation and that’s the reason people called it a flop when it really wasn’t one.

  • jrc1978

    I don’t usually post anything…just read comments, but I have to say…as someone who will watch practically anything for entertainment value…The Neighbors has to be one of the worst shows I’ve ever seen in my life. Sorry…I just HAD to get that out of me.

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