TV Ratings Wednesday: 'Supernatural' Premiere Steady, 'The X Factor' Flat, 'Animal Practice' & 'Guys With Kids' Up, 'The Middle' & 'The Neighbors' Down Plus Presidential Debate Coverage

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October 4th, 2012


Adults 18-49: Rating/Share 2.8/7 2.8/7 2.7/7 2.6/7 1.3/3 0.6/2
Adults 18-34: Rating/Share 2.9/9 1.8/5 2.3/7 2.0/6 1.2/3 0.6/2
Total Viewers (million) 7.388  9.742 8.002 8.765 2.994 1.357


Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

FOX and CBS  tied for number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, a one hour edition of The X Factor garnered a 3.4 adults 18-49 rating,  matching last week's performance

On CBS, Survivor: Philippines earned a 2.9 down 6%  from last week's 3.1 adults 18-49 rating.

On ABC, The Middle scored a 2.2 down 24% from last week's 2.9. The second episode of The Neighbors earned a 2.0 down 38% from a 3.2 last week, when it premiered in the cushy post Modern Family timeslot.

On NBC Animal Practice garnered a 1.5 among adults 18-49,up 7% from last week's 1.4. Guys With Kids earned a 1.8, adults 18-49 rating, up 13%  from last week's 1.6.

On the CW, Oh Sit! scored a  0.3, down 25%  from last week's 0.4  among adults 18-49. The season premiere of Supernatural earned a 0.8 adults 18-49 rating, even with last season's premiere on September 23,2011 and  up 14% from a 0.7 for the season 7 finale on May 19 , 2012. Most of your predictions were about right.

The Big four network aired Presidential Debate Coverage from 9-10:33PM, followed by analysis. The commercial free ratings for the debate itself will be sustained (in other words not counted) in the final national ratings. NBC earned a 3.2 CBS  and ABC a 3.0 and FOX? a 2.8 among adults 18-49. We'll have a better idea of precisely how many people watched the debates when the cable ratings and nationals are released this afternoon.



Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.4/10 9.26
CBS Survivor: Philippines 2.9/9 10.49
ABC The Middle 2.2/7 7.93
NBC Animal Practice 1.5/5 5.22
CW Oh Sit! 0.3/1 0.92
8:30 ABC The Neighbors 2.0/6 6.61
NBC Guys With Kids 1.8/5 5.50
9:00 NBC Presidential Debate (9-11PM) Live 3.4/8 9.91
CBS Presidential Debate (9-11PM) Live 3.0/7 10.18
ABC Presidential Debate (9-11PM) Live 3.0/7 10.12
FOX Presidential Debate (9-11PM) Live 2.8/7 6.98
CW Supernatural (Season Premiere) 0.8/2 1.80
10:30 NBC Post-Debate Coverage - Live 2.5/7 7.55
ABC Post-Debate Coverage - Live 2.2/6 7.70
CBS Post-Debate Coverage - Live 2.0/5 6.95
FOX Post-Debate Coverage - Live 1.8/5 4.88


In Late-Night Metered Markets Wednesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David
> Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
> Kimmel Live," 1.5/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
> "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Tessa


    If you’re a Sam fan it is possible you hated the episode, same goes for extreme brother fans who’d rather Sam and Dean cuddle all the time instead of argue for the sake of an engaging story (see season 4.)

    If you’re a Dean fan, chances are you loved it.

    If you’re an impartial viewer chances are you loved it for the classic rock music, a return to the old style, atmosphere and great direction.)

    I, as you know, am a Castiel fan. But also a Dean fan. Mostly a Dean/Castiel fan. But I too loved it for its direction, atmosphere and promising storyline, but mostly for one line uttered by Dean:

    “Where is the angel?” ;)

  • Oliver

    Wonder what impact the debates had on the ratings. Suspect its impact is bigger than the numbers might suggest.

  • MoHasanie

    @The End

    Good point. Didn’t think about it like that.

  • MoHasanie

    *Oops, my reply was for Amanda.

  • Max

    @Wowza didn’t you say last week that The Flopfactor would rise into the Bootcamp, hasn’t happened.

  • alexjones

    decent numbers for supernatural, I guess the typical viewerbase for suspernatural is not the type that is interested in presedential debatles.

  • ….

    NBC’s schedule switch (what I hope for:)
    8PM-10PM: The Voice
    10PM: Revolution

    8PM: The Voice
    9PM: Parenthood
    10PM: Smash

    8PM: Animal Practice
    8:30PM: Community
    9:00PM: Parks & Recreation
    9:30PM: 1600 Penn
    10:00PM: Hannibal

    Thurdays: (Cancel Guys with Kids, Whitney and Rock Center)
    8PM: Go On
    8:30PM: Next Caller
    9:00PM: Save Me
    9:30PM: Do No Harm
    10:00PM: Crossbones

    8PM: The New Normal
    8:30PM: Up All Night
    9PM: Grimm
    10PM: Dateline NBC

  • richard

    @ DW comment from page 2

    that was pretty funny :)

    anyway, the middle will go up. dont watch the show often, but seeing a few episodes, it just doesnt feel like a kind of show anyone would want to buy for syndication

    modern family is soooooo overrated.

  • Cory S.

    My guess for NBC comedies uptick is that more people watch news coverage on NBC, so they just flipped over early (or on the west coast, kept it there after). I’m guessing they drop a bit next week when TV schedules are normal again.

  • Tony JJ


    the middle has already been sold in syndication. To ABC Family and to the Hallmark Channel.

  • concrete

    good numbers for x factor

  • Freyja

    Very nicely done for SPN I expected much worse TBH with virtually no lead in… However; next week we might see a bump with Arrow premiering.

  • Freyja


    Nah, why watch two blowhards spew nothing but hot air all night long, no thanks, nothing they say is going to change my mind on voting. ;)

  • Amelia

    The episode was great, there are so many mysteries involving the brothers. I love the new story of Sam and Dean ^^ he is kind hard to kill.

  • Oliver

    NBC won’t be putting Parenthood after their Voice lead-in (and Parenthood only has a half-season order), putting Go On against TBBT is a recipe for disaster, Next Caller only has a 6 episode order and Do No Harm is a drama (did you mean The New Normal?).

  • Eleanor

    Supernatural’s season premiere was great!

  • Martin

    Also, kinda annoyed at Supernatural changing its starting song after all these years, always loved that they always had Carry On My Wayward Son and AC/DC as their songs every year.

  • simonal

    Why would anyone be excited about a rating with a zero to the left of the decimal point?

    And it’s probably the final season so who cares?

  • simonal

    Hey …,

    How many billions do you think they have to promote all those schedule changes for weak shows that have already been rejected?

  • SarahL

    The second episode of Neighbors was not good at all. I am disappointed.

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