Wednesday Final Ratings:'The X Factor', 'Survivor' Adjusted Up; 'Animal Practice', 'Guys With Kids' & 'The Neighbors' Adjusted Down Plus Final Debate Numbers

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October 4th, 2012


The X Factor and Survivor were each adjusted up a tenth while Animal Practice and Guys With Kids were adjusted down two tenths and The Neighbors was adjusted down one tenth  among adults 18-49 versus the preliminary Wednesday broadcast ratings. Nielsen is not releasing final numbers for the actual Presidential Debate because it aired without commercials, but final numbers for the post-debate coverage are below.


Final broadcast primetime ratings for Wednesday, October 3, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor 3.5/11 9.71
CBS Survivor: Philippines 3.0/9 10.38
ABC The Middle 2.2/7 7.72
NBC Animal Practice 1.3/4 4.56
CW Oh Sit! 0.3/1 0.91
8:30 ABC The Neighbors 1.9/5 6.32
NBC Guys With Kids 1.6/5 4.76
9:00 NBC Presidential Debate (9-11PM) Live NA NA
CBS Presidential Debate (9-11PM) Live NA NA
ABC Presidential Debate (9-11PM) Live NA NA
FOX Presidential Debate (9-11PM) Live NA NA
CW Supernatural (Season Premiere) 0.8/2 1.85
10:30 NBC Post-Debate Coverage 2.8/7 8.72
ABC Post-Debate Coverage 2.5/6 8.86
CBS Post-Debate Coverage 2.1/5 7.01



Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • Teag

    Glad Survivor adjusted up.

  • Ultima

    @John M
    I get how ‘in theory’ they qualify as a broadcast network

    There’s no “in theory” about it.

    There’s numerous classificantions of broadcast networks, but they are still broadcast networks.

  • http://tvbythenumbers.com Robert Seidman

    the crazy train is on fire today! Not to pour gasoline on it, but CW’s coverage has usually been 96% lately vs. 99% for ABC, CBS, FOX and NBC.

  • Trey

    Movies and books have beginnings middles and ends – movies don’t last more than 2-3 hours unless they really want to bore you – books have an end – tv shows aren’t always created with an end – and most tv shows don’t get to finish telling all the stories they want to tell.

    So do you TV shows. The point is, I’m not watching a TV show that doesn’t have an ending or wont have an ending. If it’s a show that self contained in the season, then that’s entirely different. But if the show is going to end on a cliff hanger and not get to finish the story, then I’m not watching it.

    And again – whens the last time someone cancelled a book or movie on you?

    Exactly, it hasn’t really happened to me. And if it did happen I would be pissed. It’s no different with TV shows, I’m watching for the plot and the characters, that’s what they WANT you to watch for and that’s what they sell the show to you as, so it’s a huge injustice when it’s incomplete. Again, nod different from a book or a movie. I just wouldn’t put myself in that position if I knew ahead of time.

  • Erin

    This happens every year doesn’t it. Silvio we don’t really know how good or bad SPNs ratings were. It was fine in comparison to itself, but we have no significant data from the rest of the network (beyond that it did a bit better than HoD which is what happened last year). AND at midseason SPN was not the second highest rated show on the CW, but a couple of shows fell off the ratings cliff and low and behold that’s how it ended the season.

    I’m not sure it follows that the people who weren’t interested in the debate tuned in to SPN (Bill, care to weigh in on the likelihood of that?). Based on the fact that it was heavily hyped and a large number of fans were happy about Carver replacing Gamble, I think it’s more likely a bump from people who jumped ship last season giving it a try again. Either way we’ll find out next week.

  • Mickey


    Re Supernaturals ratings
    “1) 0.8 with no competition is disaster”

    Er – no this is not a disaster. They are level with last seasons premiere and that is up against the debates which – albeit spread over several channels – got 49m viewers, 31 in the demo (according to Rentrak).”

    TVBTN says 67.2 million people watched the debates, up 28% from 4 years ago. Definitely a lot more people than usually watch those four channels combined. That’s actually stiff competition, rather than no competition.

    And next week SPN will have a much better lead in with Arrow. (Why the CW didn’t premiere the two together I will never understand.)

  • Joao

    bye the Neighbors

  • DougF


    Like I said in the preliminary rating comments. A SPN repeat did its usual 0.3 against premiers of modern family, criminal minds, law and order and a new episode of x-factor. So your thinking that SPN will be down to 0.5 going up against those shows is just baseless.

    But hey by all means keep spewing your hatred towards SPN. Because it is clear you have it. Who else goes on and on for almost 9 hours about the same thing?

  • thesnowleopard


    You could look at it as this not being the week new people or casual viewers were likely to sample Supernatural over their usual fare because they were busy watching the debates, but most of the SPN usual suspects showed up for its season premiere. But the people who may watch Arrow may also try out SPN.

    I don’t agree that SPN is unlikely to get new viewers at this point. Its TNT showings make it pretty quick and easy to catch up for free.

  • Mickey


    “I’m not sure it follows that the people who weren’t interested in the debate tuned in to SPN”

    True, and we also can’t assume people who watch Supernatural aren’t interested in politics. It’s highly possible some people who usually watch Supernatural made up some of the 67.2 million who tuned into the debates. I’m a Supernatural fan and I’m really interested in politics (though I watched SPN live and taped the debate.) To say it’s “superfavourable counterprogramming” (as Silvio did) is to presume that Supernatural fans are not interested in politics or the future of their nation, and no one can make that presumption.

    A lot of people caught up with SPN on Netflix and TNT, so I think the little bump came from them as well as old fans tuning back in to see what Carver can do. But as you said, we won’t know anything for sure until it settles in against its usual competition, and with the benefit of its usual lead in.

  • Mickey


    “I don’t agree that SPN is unlikely to get new viewers at this point. Its TNT showings make it pretty quick and easy to catch up for free.”

    I agree. Netflix has also been bringing in a lot of new viewers. I’ve run into people who were hooked in by a new episode, then caught up on Netflix so they could keep watching it live. Plus there’s downloading, iTunes, Amazon Instant Video and DVDs–with the new technology these days it’s very possible for new fans to join a show in its 8th season because they have the means to catch up.

  • thesnowleopard


    Yeah, sorry, that statement about new viewers was a more general statement than a direct reply to you. I should have been clearer than just making it a new paragraph.

    The “superfavorable counterprogramming” thing is just silly. For example, I watched SPN live then switched over to the last half hour of the debate. My reasoning was that there would be so much instant replaying and hashing over of points that there was no reason to watch it live *instead* of SPN’s season premiere. I would have plenty of opportunities to catch up afterward. I’m sure other SPN fans made similar arrangements to what you and I did, but your average viewer of Criminal Minds/SVU, etc. who isn’t already juggling it with SPN probably just watched the debate or turned off the TV, instead.

  • Mark Wood


    What the hell are you talking about “no Competition” that SPN faced.

    Using finals for everything except the Presidential debate where we only have fast nationals.

    37.19 million people and a combined 12.9 adults 18-49 was the network competition that SPN faced.

    SPN managed identical demos across the board from the season opener last year. Adults 18-49, adults 18-34, and women 18-34, and actually had an increase in adults 25-54.

    When last year it’s network competition was 25.61 million viewers and 6.4 adults 18-49.

    Clearly far more competition then from last year (literally twice the demo in competition), but how does that demo competition compare to the normal competition from last week (Premiere week also tends to be one of the most overall competitive weeks of the year), well last week the 9pm average was a 14.1 so a little bit more then what occurred last night but not much statistically.

    Well what other factors changed?

    Lead in. Last year Nikita provided 100% more lead in then Oh Sit!. And no matter your personal feelings, there is tons of evidence of how lead in absolutely impacts shows. Hell H8r’s provided twice the demo lead in for Top Model last year then what Oh Sit provided. Seriously Twice what the dismal H8r’s did.

    What else. Well we know networks have a long multi decade running decline year to year. Shows are supposed to do worse then the year before, and as we have seen many of the declines this year are double digits. With fewer and fewer people watching Broadcast television all the time.

    So we have a Wednesday that is twice the demo competition of last years opener, we have a lead in that is 50% worse, we face competition that is 92% of last week’s normal. And what happened, we actually maintain 3o of the primary demos the CW is concerned with.

    How is any of this a bad thing?

    Next week I expect Arrow to provide at least 3 times the demo lead in that it received today (and I think most people think a .9 is calling it low for Arrow), and I expect the competition to be about 3 – 4% higher.

    Any increase in lead in will have impact on SPN, as one can clearly see by looking at any network, all shows have impact from other programming.

  • eridapo

    Good thing I stayed away most of today. The Supernatural fans have taken over.

    Don’t get me wrong, I am a fan. Season 7, however, was not a great season, and yesterday’s episode kept the Purgatory/Prophet nonsense going.

    The ratings of SPN are what they are, and the Cablevision excuse in nonsense. People brought it up last year, and it sounds lame. If you can’t get a channel you want, especially if it is an OTA broadcast network, just connect your TV to an antenna (Roof top or Indoor) and watch your favorite show.

  • Scot

    You’re either a fan of Supernatural or not, there is virtually no middle ground here, LOL. I fully admit I am a fan and I was happy with the season 8 premiere. To me, ratings are really secondary anyway. I’m happy that it does well for the CW, well enough to keep the show on the air for 8 seasons. And let’s face it, HOW many of these shows nowadays get 8 seasons? There is something to be said for quality, which whether the haters want to admit or not, Supernatural displays virtually every week. They’ve well earned their 8 season run and hopefully several more to come.

  • The End


    Haha well said. Been trying to make him understand that clearly the ratings for the debate were good because there was nothing else to watch on TV. He believes the viewers that tuned into these are all over 55, and don’t watch standard broadcast TV(Despite the Nielsen ratings saying otherwise).

    Not to mention they wouldn’t have a Nielsen box to begin with if they didn’t at least watch Fox/CBS/ABC etc

    He seems to be using fairy tale esq theorys to back up his points sadly.

  • thesnowleopard

    @The End
    That’s a good point about the Nielsens. People who don’t watch TV are not going to have Nielsen boxes.

  • Jake

    I realize that SPN fans are looking for a better showing next week for the show with Arrow added to the line-up. While I hope it is true, it should due noted that:
    1. Most shows go down after the Season Premiere (I know there are a plethora of reasons, but am not a big advocate of fan excuse bingo.
    2. Depending on a brand new series as a positive lead in is always a risk
    3. Last year proved that SPN fans were independent of the lead in show
    4. Last show to give SPN a positive bounce was…. of course Smallville!

  • Jason

    The problem is: if they just cancel Guys with Kids and Animal Practice in one fell swoop, they’ll just be left with a hole too big to get out of. They need to be family-friendly from this point on because too many shows are too TV-14 rated for anyone’s tastes and it’s now become a chore. They should just lessen their shows to just a TV-PG rating and no more.

  • Rey

    @ Jason

    Another good reason to keep Guys with Kids it flirting with that family-friendly demographic and can help viewers get exposed to the other programs on NBC.

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