With its Top Numbers Since June, ABC Starts the Season as the Number 1 Net in Late-Night

Categories: Press Releases

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October 4th, 2012

via press release:

With its Best Performance in Over 3 Months, ABC Kicks Off Premiere Week
As the No. 1 Network in Late-Night in Total Viewers and Adults 18-49

 

ABC’s “Nightline” Ranks as the No. 1 Program in Late-Night During Premiere Week

 

ABC’s “Jimmy Kimmel Live” Opens Premiere Week with its Top Numbers Since June

 

 

ABC Late-Night (Monday – Friday)

During the week of September 24, 2012, premiere week of the 2012-13 season, ABC was up for the 3rd week in a row in Total Viewers (+5% - 2.290 million vs. 2.174 million) and for the 4th straight week in Adults 18-49 (+4% - 735,000 vs. 704,000) to deliver its best performance in late-night since June – since the weeks of 6/11/12 and 6/18/12, respectively. Together, “Nightline” and “Jimmy Kimmel Live” form ABC’s winning late-night strategy of airing news and entertainment programming.

 

ABC grew its Total Viewer count over the premiere week of the 2011-12 season (+1%), standing as the only broadcaster in late-night to build its overall audience (CBS was down -6%, NBC declined -8%).

 

  • For the 2nd consecutive year, ABC (2.290 million) was the most-watched network in late-night during the opening week of a season, increasing its leads over CBS to 5% (2.178 million) and over NBC to 12% (2.052 million), from 3% and 6%, respectively, versus the year-ago premiere week.

 

  • ABC opened the new season as the No. 1 network in late-night in Adults 18-49 (735,000), holding double-digit advantages over both CBS (+10% - 670,000) and NBC (+11% - 661,000) for the 2nd year in a row.

 

Nightline” (Monday – Friday)

For the week of September 24, 2012, ABC’s “Nightline” opened the 2012-13 season as the No. 1 program in late-night in all key target demos: Total Viewers (3.606 million), Adults 25-54 (1.353 million) and Adults 18-49 (1.026 million), according to Nielsen Media Research. It was the 2nd consecutive year for “Nightline” to rank No. 1 during premiere week in all 3 measures.

 

For the 3rd week in a row, “Nightline” improved on the previous week in Total Viewers (+2%), Adults 25-54 (+2%) and Adults 18-49 (+7%), delivering its strongest numbers since July – since w/o 7/16/12.

 

“Nightline” aired the No. 1 telecast in late-night during premiere week in Total Viewers (3.765 million – 9/25/12), Adults 25-54 (1.489 million – 9/27/12) and Adults 18-49 (1.156 million – 9/27/12).

 

 

 
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