3-Day DVR Playback Significantly Increases CBS's Premiere Week Ratings;'NCIS' Tops Week in Total Viewers

Categories: Network TV Press Releases

Written By

October 5th, 2012

via press release:



CBS Adds +1.63 Million Viewers, the Most of Any Network and +0.5 in Adults 18-49, Tied for the Most of Any Network

Nine Programs Gain More Than 2 Million Additional Viewers

"NCIS" Surpasses "Sunday Night Football" as Premiere Week's #1 Program

3-day DVR lift during premiere week has significantly increased viewership for a large cross-section of CBS's new and returning programs, according to Nielsen live plus 3-day ratings.

Live plus 3-day DVR playback lift added +1.63 million viewers (+15%) to CBS's premiere week live same day audience for regularly scheduled programming, increasing its total to 12.32m, the most of any network. Among adults 18-49, CBS added +0.5 (+21%) ratings points to 2.9, tied for the most of any network. Among adults 25-54, CBS added +0.6 (+19%) ratings points to 3.8, also tied for the most of any network.

Based on preliminary live +3 day data, CBS extended its premiere week winning viewer advantage of +2.35m by more than +600,000 additional viewers over its closest competitor.

CBS had nine programs gaining more than two million viewers:

The Big Bang Theory +3.15m

Elementary +3.10m

Person Of Interest +2.81m

NCIS +2.73m

Hawaii Five-0 +2.54m

VEGAS +2.35m

Criminal Minds +2.34m

THE Mentalist +2.23m

Blue Bloods +2.18m


NCIS's +2.73m gain to 23.21 million viewers made it the week's #1 program, surpassing “Sunday Night Football.”

CBS's top adults 18-49 gainers were The Big Bang Theory, which added +1.5 ratings points, and Elementary, which increased by +1.1 rating points. Criminal Minds, Person Of Interest and 2 Broke Girls all gained +0.9 rating points.

Compared to premiere week last year (excluding sports and Saturday), the 4-Network L+3 Day lift percentage is up +24% in viewers (18% vs. 14%), +41% among adults 18-49 (+25% vs. +18%) and +20% among adults 25-54 (+23% vs. +19%).


  • Leaveit2m3

    Wow! Nielsen is finally doing something right.

  • Holly


    You do realize they’ve been producing this data for years, right?

  • rocky

    this should be published more often!

  • CrimTV

    I know many ask this, do Live+3 ratings have any impact on renewal or sticking around with a show for longer, like 666 Park Avenue went up to a 2.9 in +3 ratings, does this make any difference?

  • Herb Finn

    So this the the only + data that really count,then?

  • Tyson

    Live+3 is useless. Commercial+3, or C+3, is all-important. However, C+3 is almost never publicly available. Bill and Robert have said often that Live+Same Day, although not exact, is close enough (and publicly available enough) to C+3 for renew/cancel purposes.

  • FreedomFred

    Nielsen sucks. Bring on Rentrak.

  • Leaveit2m3


    You do realize they’ve been producing this data for years, right?

    Available, but under reported, which was my point.

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