via press note:
With its drama line up (up over the year-ago Thursday (10/6/11) by double digits in viewers (+22%) and young adults (+19%), growing the most among the broadcast nets. In fact, Fox and NBC were both down sharply on the evening./ ’s / ), ABC was
During the 8 o’clock hour opposite Fox’s outdelivered NBC’s established comedies ( premiere/ ) by 4.7 million viewers and by 38% in Adults 18-49. Opposite strong competition, the gained Adults 18-49 audience (+6%) from its first half-hour to its second half-hour. Based on initial DVR playback, saw a big spike in time-shifted viewing, picking up 2.2 million viewers and jumping 36% in Adults 18-49 from L+SD to L+3.and CBS’ top-rated comedies ( / ), ABC freshman
- · The new ABC drama continued to improve its time period year to year, dramatically boosting its hour by 2.0 million viewers and by 50% in Adults 18-49 over the same night last year with original drama programming (Charlie’s Angels).
Doubling its lead-in at 9pm in Adults 18-49 (+106%), ABC’s ’s dominated competition and qualified as Thursday’s clear #1 drama for the 2nd consecutive week. Among young adults in the 9 o’clock hour, ABC’s ’s outpaced CBS’ by 19%, Fox’s by 42% and NBC’s comedies by 85% (The /Parks and Recreation). Additionally, ’s finished as Thursday’s highest-rated TV show for the 2nd week in a row with Women 18-34 and Women 18-49.
- · Growing year to year for the 2nd week running, in viewers (+22%) and young adults (+19%). ’s posted strong increases over the same night last year
Retaining 100% of its week-ago premiere numbers during the 10 o’clock hour, ABC’s significantly closed the gap with CBS’ week to week, while continuing tower over NBC’s with Brian Williams in Total Viewers (+100%) and Adults 18-49 (+91%). The sophomore ABC series ranked #1 in its slot for the 2nd straight Thursday in Women 18-34. A big beneficiary of DVR playback, the 10pm drama jumped up by 31% in viewers and by 33% in young adults over its first-reported L+SD numbers to its Live + 3 Day results.
- · drew 11% more viewers to the hour than on the same night last year, while holding 100% with key Adults (AD18-49/AD25-54).