ABC's Thursday Surges Year to Year to Stand as the Biggest Gainer

Categories: Network TV Press Releases

Written By

October 5th, 2012

via press note:

With its drama line up (Last Resort/Grey’s Anatomy/Scandal), ABC was up over the year-ago Thursday (10/6/11) by double digits in viewers (+22%) and young adults (+19%), growing the most among the broadcast nets. In fact, Fox and NBC were both down sharply on the evening.

 

During the 8 o’clock hour opposite Fox’s The X Factor and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort outdelivered NBC’s established comedies (30 Rock premiere/Up All Night) by 4.7 million viewers and by 38% in Adults 18-49. Opposite strong competition, the Last Resort gained Adults 18-49 audience (+6%) from its first half-hour to its second half-hour. Based on initial DVR playback, Last Resort saw a big spike in time-shifted viewing, picking up 2.2 million viewers and jumping 36% in Adults 18-49 from L+SD to L+3.

 

  • · The new ABC drama continued to improve its time period year to year, dramatically boosting its hour by 2.0 million viewers and by 50% in Adults 18-49 over the same night last year with original drama programming (Charlie’s Angels).

 

Doubling its lead-in at 9pm in Adults 18-49 (+106%), ABC’s Grey’s Anatomy dominated competition and qualified as Thursday’s clear #1 drama for the 2nd consecutive week. Among young adults in the 9 o’clock hour, ABC’s Grey’s outpaced CBS’ Person Of Interest by 19%, Fox’s Glee by 42% and NBC’s comedies by 85% (The Office/Parks and Recreation). Additionally, Grey’s finished as Thursday’s highest-rated TV show for the 2nd week in a row with Women 18-34 and Women 18-49.

 

  • · Growing year to year for the 2nd week running, Grey’s posted strong increases over the same night last year in viewers (+22%) and young adults (+19%).

 

Retaining 100% of its week-ago premiere numbers during the 10 o’clock hour, ABC’s Scandal significantly closed the gap with CBS’ Elementary week to week, while continuing tower over NBC’s Rock Center with Brian Williams in Total Viewers (+100%) and Adults 18-49 (+91%). The sophomore ABC series ranked #1 in its slot for the 2nd straight Thursday in Women 18-34. A big beneficiary of DVR playback, the 10pm drama jumped up by 31% in viewers and by 33% in young adults over its first-reported L+SD numbers to its Live + 3 Day results.

 

  • · Scandal drew 11% more viewers to the hour than Private Practice on the same night last year, while holding 100% with key Adults (AD18-49/AD25-54).

 

 
  • Matt

    there was no spin on this whatsoever. this is all pretty true.

  • Bookworm

    I see ABC put their spin on things;Can’t say I’m mad about it.

    The line up is not my favorite but I supposed it works.I honestly can’t see anything else going in the 8pm or 10pm slot. Last Resort has slight problem if it doesn’t keep its rating. Grey is always going to be Grey and Scandal is clearly creating a steady pattern; no network wants to see a show fall but they always want to see one expand. Eventually, that might become a problem for Scandal but right about now with its 10pm ratings, I can say that it’s the only semi-bright spot. 666 Park slope had the potential to make big numbers but it didn’t. ABC right now is riding on Nashville to be a break out 10pm show. For their sake, I hope it does.

    I’m not shocked by Scandal being a hit with Women 18-49. I fall in that age bracket and most of the people I know who watch it are women and they fall within that age bracket. I don’t believe Scandal will ever be a hit with men (too soapy?)but women love that kind of stuff!! LOL

  • Bookworm

    @Matt

    It is all true but ABC put their spin so to speak by pumping up certain things. I can understand it though, most networks do.

  • Fred

    I like The Last Resort. But it may perform better elsewhere. Perhaps after Revenge on Sunday. I also enjoy 666 Park Ave, but it doesn’t appeal to enough viewers.

  • THE OLD MAN

    Wow! Ratings up over “Charlie’s Angels” last year. What an accomplishment.

  • Christian

    “Hey, we managed to beat NBC at the 8 PM hour at least!”

    Grey’s uptick from last year is definitely braggable though.

  • Ricky K

    ABC was actually down vs. the second week of last season, so this “surge” is bogus.

  • SG

    The Last Resort is a great show! With Nashville ocming up, ABC has a good drama line-up (Revenge, 666, Grey’s).

  • JED

    Loving “Last Resort” – although I think it would do better on Tuesdays at 10pm. “666 Park Avenue” is amazingly creepy in a good way.

  • Tiger

    Scandal is a great, great show. I’m shock every week and the edge of my seat..I have’t been this excited since forever.Last Resort is shockingly awesome and Grey’s is awesome as well!! Great, great line up and will be hard to beat..

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