Cable News Ratings for Thursday, October 4, 2012

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October 5th, 2012



Live + Same Day Cable News Daily Ratings for Thursday, October 4, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,819            454            816
CNN         472            161            220
MSNBC         644            224            307
CNBC         166             41             88
FBN           80             18             40
HLN         167             62             83
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       3,823            830         1,603
CNN         625            206            290
MSNBC       1,206            421            613
CNBC         171             61            102
FBN         119             43             76
HLN         247             78            102
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,741            488            880
CNN Early Start/Starting Point         429            151            192
MSNBC Morning Joe         576            244            320
CNBC Squawk Box         135             26             69
HLN Morning Express w/ Meade         235            117            137
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,310            538            987
CNN SITUATION ROOM         624            181            233
MSNBC HARDBALL WITH C. MATTHEWS       1,075            323            424
CNBC FAST MONEY         164             21             79
HLN EVENING EXPRESS         119             50             54
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,590            537         1,081
CNN SITUATION ROOM         482            141            193
MSNBC POLITICS NATION       1,044            306            469
CNBC MAD MONEY         164             44             81
HLN EVENING EXPRESS         135             47             66
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,243            492            943
CNN ERIN BURNETT OUTFRONT         500            191            262
MSNBC HARDBALL WITH C. MATTHEWS       1,109            335            514
CNBC KUDLOW REPORT         216             31             72
HLN JANE VELEZ-MITCHELL         224             78             86
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,280            911         1,737
CNN ANDERSON COOPER 360         645            223            279
MSNBC ED SHOW       1,135            354            566
CNBC MOB MONEY         144             49             88
HLN NANCY GRACE         308             78            119
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       3,908            851         1,633
CNN PIERS MORGAN TONIGHT         598            165            246
MSNBC RACHEL MADDOW SHOW       1,286            518            682
CNBC CRIME INC: ART FOR TAKING         162             44             82
HLN DR. DREW         266             90            115
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       3,248            723         1,432
CNN ANDERSON COOPER 360         631            229            345
MSNBC LAST WORD W/ L. ODONNELL       1,193            389            589
CNBC AMERICAN GREED         207             90            136
HLN NANCY GRACE         168             65             71
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,756            496            885
CNN ERIN BURNETT OUTFRONT         376            150            199
MSNBC ED SHOW         683            253            310
CNBC MAD MONEY         126             73             90
HLN SHOWBIZ TONIGHT         180             44             87

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Ron300

    This is very interesting, if you look at what has happened, the liberal left was getting very engaged with watching MSNBC, thats good because most liberals don’t even get that, as weak as it is, for information. But now that Obama bombed on his debate the left is quickly leaving MSNBC and any form of information, they are going back to being very passionate with absolutely no idea of what they are talking about. And the right by contrast is watching even more than they were before the debate.

  • Joey T

    If someone was to take a look at what employees are paying and then look at what the Obama team is promising they would see that everyone will have a huge tax bill come January 1st if the Bush tax bill is not renewed. I noticed about 3 years ago that my employees no longer had a tax deduction for Federal Withholding, when the tax cuts hit their high point, now with our employees they are going to have to go back to paying taxes like they did in the old days and for my employees that amounts to about $2300 per employee, unless the Bush tax cuts are renewed. Vote for who you want, but if their is no compromise on the tax cuts my employees all 100 of them will pay more in Federal Income Taxes.

  • Ratboy

    Guys and gals, this just proves the point once again. If in fact James is old enough to vote, he will step into the booth with no real understanding of what is going on and pull the handle. This is what Obama and the left count on! This is the target audiance they are campaigning to!

    Ok I am old but I remember back in the day my parents would study the candidates, the policies, the options, etc. People would not tell you if they were and R or a D. It was a private right and privilage that was taken very very seriously.

  • James

    We lost 8 million jobs in bush’s years 8 in office

  • PaulG

    Abbott and Costello explain unemployment.

    COSTELLO: I want to talk about the unemployment rate in America.

    ABBOTT: Good Subject. Terrible Times. It’s 9%.

    COSTELLO: That many people are out of work?

    ABBOTT: No, that’s 16%.

    COSTELLO: You just said 9%.

    ABBOTT: 9% Unemployed.

    COSTELLO: Right 9% out of work.

    ABBOTT: No, that’s 16%.

    COSTELLO: Okay, so it’s 16% unemployed.

    ABBOTT: No, that’s 9%…

    COSTELLO: WAIT A MINUTE. Is it 9% or 16%?

    ABBOTT: 9% are unemployed. 16% are out of work.

    COSTELLO: IF you are out of work you are unemployed.

    ABBOTT: No, you can’t count the “Out of Work” as the unemployed. You have to look for work to be unemployed.


    ABBOTT: No, you miss my point.

    COSTELLO: What point?

    ABBOTT: Someone who doesn’t look for work can’t be counted with those who look for work. It wouldn’t be fair.

    COSTELLO: To whom?

    ABBOTT: The unemployed.

    COSTELLO: But they are ALL out of work.

    ABBOTT: No, the unemployed are actively looking for work. Those who are out of work stopped looking. They gave up. And, if you give up, you are no longer in the ranks of the unemployed.

    COSTELLO: So if you’re off the unemployment rolls, that would count as less unemployment?

    ABBOTT: Unemployment would go down. Absolutely!

    COSTELLO: The unemployment just goes down because you don’t look for work?

    ABBOTT: Absolutely it goes down. That’s how you get to 9%. Otherwise it would be 16%. You don’t want to read about 16% unemployment, do ya?

    COSTELLO: That would be frightening.

    ABBOTT: Absolutely.

    COSTELLO: Wait, I got a question for you. That means there are two ways to bring down the unemployment number?

    ABBOTT: Two ways is correct.

    COSTELLO: Unemployment can go down if someone gets a job?

    ABBOTT: Correct.

    COSTELLO: And unemployment can also go down if you stop looking for a job?

    ABBOTT: Bingo.

    COSTELLO: So there are two ways to bring unemployment down and the easier of the two is to just stop looking for work.

    ABBOTT: Now you’re thinking like an economist.

    COSTELLO: I don’t even know what the hell I just said!

    ABBOTT: Now you’re thinking like a politician.

  • Sharon

    We know the numbers are suspicious. Even with this bogus numbers the American people are not fooled. And president Obama calling Mitt Romney a liar. Obama has been lying to the American people for 4 years and we see that people prefer to be told lies rather than hearing the truth, that is why Obama is still doing so well. Unfortunately it will be too late when they realize what hit them. I am black so I know his type. Can you spell socialist.

  • DB

    I believe James has set a record for most inaccurate statements in one day of posting. Congratulations James–you have made the lib kool aid drinkers that you worship proud.

    James take a deep breath and if you don’t remember anything else from the posts on this site that have been made in about the last hour–per Sicilian Papa—“There are less people working now than when Obama took office”. But hey the deficit is only an additional 6 trillion, no big deal. BTW, came out today from CBO–deficit this year is only 1.1 trillion down from 1.3 trillion. We really are on the right path.(sarcasm James)

    It scares me that people as ill informed with a total lack of understanding of this important issue are allowed to vote. You are scary James or whatever sockpuppet you happen to be.

    Where do these people keep coming from and why are there so many!!!

  • Ratboy

    If I may I would like to ask you a question. If you saw the tape of Obama from 2007 to the black ministers then you maybe abel to answer.

    As a black person does it offend you that Obama changed the cadance and accent to talk to that crowd to sound “more black” and I say that with no disrespect to you or any other black person.

  • DB

    Rat, I see the James types scare you too?? God help us if too many of them somehow find their way to voting booths.

  • DB

    I am interested in Sharon’s answer. From my perspective if (and I am not blace) I think I would be insulted that Obama thinks I need gov’t and white people to take care of me.

  • Ratboy

    @ DB
    Posted October 5, 2012 at 4:46 PM
    Rat, I see the James types scare you too??

    They dont scare me, it makes me very sad, anngry, kinda sick to my stomach!
    The respect for America and its principles and practices is gone! No more pledge of alegance, no more taking the flag down at dusk and when it rains, no the flag flys at half mast if a dog gets hit by a mail truck. Maybe I am just too damn old!

  • Ratboy

    @ DB
    Posted October 5, 2012 at 4:48 PM
    I am interested in Sharon’s answer.

    Thats why I asked with ALL due respect because it offends me!

  • Sharon

    Ratboy. Yes Obama is a fraud and this is the problem I have with him from the beginning. I do hope Harry Reid hears him and take back the not so black, and that he does not speak with a black dialect. I see that as racist then and racist now.

  • DB

    Where did all the libs go that were so interested in pointing out how important MSNBC’s little surge last week was. I guess since Fox is kicking butt even more than usual ratings don’t matter anymore. Also how come these same libs are not posting the results of the swing states every two seconds like they did when Obama supposedly had big leads. I guess a number is only important if it is good for the lefty wackos.

    Rat, I am with you on the degeneration of our country in some many areas. I hope the American people wake up soon. BTw, nothing wrong with being old, I understand how things work much better now than in my twenties. I would raise the voting age to 25 except for military personnel. I certainly wouldn’t let college age kids vote–that is when you are at your most misinformed.

  • Ratboy

    Thank you Sharon I appreciate your response

  • DB

    Sharon, thanks for your perspective.

  • Sicilian Papa

    Had a little computer problem. The bottom line is Tingles was not thrilled with Obama’s performance. Ratboy I saw that live on Leno. It was funny the second time also.

  • Sharon

    And Ratboy for the records I am from the Island. I also don’t understand how white folks are continually been call racist and you are not outrage. More white folks voted for Obama than black folks voted for any white Republican. Who are the racist. When are you guys going to start being outrage

  • Ratboy

    So how old do you have to be to remember flag up at dawn down at dusk, don’t let it touch the ground, take it down during rain, and fly it at half mast by fed order not a local whim

  • Ratboy

    My outrage is there but if I express it:………..I’m considered a racist!

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