via press release:
TBS Scores on First Day of 2012 MLB Postseason
Network Averages 3.7 Overnight Rating for Wild Card Games
Wild Card Games Deliver 20.4 Metered Market Rating in St. Louis; 20.1 in Baltimore
TBS’s exclusive live doubleheader coverage of Major League Baseball’s first-ever Wild Card presented by Budweiser averaged a 3.7 overnight, based on Nielsen overnight ratings. The network’s telecasts, marking the start of the 2012 MLB Postseason, were up 12 percent compared with an averaged 3.3 overnight rating for the entire Division Series last year. When compared to last year’s opening day of the MLB Postseason (Texas vs. Tampa Bay, ALDS Game 1 – 2.3 overnight rating), the Wild Card games are up 61 percent.
TBS’ coverage of the St. Louis Cardinals vs. Atlanta Braves at 5 p.m. ET averaged a 3.3 overnight rating, with the Baltimore Orioles vs. Texas Rangers at 8:30 p.m. averaging a 4.1 overnight rating.
Locally, the Cardinals/Braves telecast registered a 20.4 metered market rating in St. Louis and a 9.1 rating in Atlanta. The Orioles/Rangers telecast posted a 20.1 metered market rating in Baltimore – the market’s highest local rating for an MLB telecast across any network since the ALCS Game 7 in 2004 between New York and Boston – and a 14.3 rating in Dallas/Ft. Worth.
Based on overnight ratings, TBS finished second last night among all television networks in prime time (8-11 p.m.) with a 4.4 rating.
TBS will exclusively televise up to 18 Division Series games and the American League Championship Series (ALCS) coverage on TBS presented by the Capital One Cash Rewards Card. Live coverage continues today, Saturday, Oct. 6, with TBS’ MLB On-Deck presented by Dodge Dart pre-game show at 5:30 p.m. Tonight’s MLB Postseason doubleheader on TBS – Oakland at Detroit, followed by Cincinnati at San Francisco – will begin at 6 p.m.
Sunday’s MLB Postseason schedule on TBS:
2:30 p.m. ET
MLB On-Deck presented by Dodge Dart
Matt Winer, Dennis Eckersley and David Wells
NLDS Game 1: Washington at St. Louis/Atlanta
Dick Stockton, Bob Brenly, David Aldridge
ALDS Game 1: New York at Baltimore/Texas
Ernie Johnson, John Smoltz, Cal Ripken and Craig Sager
NLDS Game 2: Cincinnati at San Francisco
Brian Anderson, Ron Darling, Joe Simpson and Tom Verducci
Inside MLB presented by Captain Morgan
Winer, Eckersley and Wells
Source: Based on Nielsen Media Research. Arianna based upon Live + Same Day Metered Market Data 2012 MLB Wild Card (10-05-12) compared to 2011 MLB League Divisional Series dates on TBS and TNT.