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TV Ratings Friday: 'Shark Tank' Rises & Wins Night, 'Fringe', 'CSI:NY' & 'Blue Bloods' Down, 'Grimm' Steady', 'Made In Jersey' Falls

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October 6th, 2012

Scoreboard ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.4/5 1.2/4 1.0/4 1.0/4 0.3/1
Total Viewers (million) 4.902 4.290 8.245 3.039  0.882

ABC was number one in adults 18-49, while CBS was on top in total viewers.

On ABC, Shark Tank earned a 1.7, up from last week's 1.5 adults 18-49 rating. Primetime: What Would You Do? scored a 1.4 adults 18-49 rating, down from a 1.5 for its last episode on September 21. 20/20 garnered a 1.2 among adults 18-4 down from last week's 1.3.

On NBC, Grimm earned a 1.6? adults 18-49 rating, even with last week. Dateline scored a 1.3 among adults 18-49, matching last week's performance.

On CBS,  CSI: NY earned a 1.2, down from last week's 1.3 18-49 rating. Made In Jersey garnered a 0.8 adults 18-49 rating, down three tenths from last week's 1.1. Blue Bloods scored a 1.2 adults 18-49 rating, down from last week's 1.5.

On FOX, Fringe earned a 1.0 18-49 rating down 9% from week's 1.1 adults 18-49  rating. Most of your predictions were right.

On the CW, America's Next Top Model scored a 0.5  adults 18-49 rating, even with last week.

Overnight broadcast primetime ratings for Friday, October 5, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank 1.7/6 6.02
CBS CSI: NY 1.2/4 8.37
FOX The X Factor - R 1.0/4 3.05
NBC The Voice - R 0.9/3 3.13
CW America's Next Top Model 0.5/2 1.11
9:00 NBC Grimm 1.6/5 5.19
ABC Primetime: What Would You Do? 1.4/5 4.54
FOX Fringe 1.0/3 3.03
CBS Made In Jersey 0.8/3 6.77
CW Hart Of Dixie - R 0.2/1 0.66
10:00 NBC Dateline 1.3/4 4.55
CBS Blue Bloods 1.2/4 9.59
ABC 20/20 1.2/4 4.15

-

via press note:

* In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
> Letterman," 2.5/6; and ABC's combo of "Nightline," 2.8/6; and "Jimmy
> Kimmel Live," 1.4/4.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2;
> "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
>
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.4/3 in adults 18-49 in the 25
> markets with local people meters

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Brian J

    @ShawnM and senorchang:

    That’s very well said. It’s not “CSI” circa 2003, but few shows are these days. It’s a young show that is winning its time slot where it counts the most. Given the problems NBC has these days, that’s not something to snuff one’s nose at.

    At the risk of sounding like a broken record, NBC should really consider moving it to another night. It’d probably do pretty well on Wednesdays at 9:00, and would do even better with a strong-lead in. Given that it’s only in its second season and the concept isn’t as limited by time as, say, “Last Resort” is, it could run there for years. It might be too much to do this season, but next season, NBC could see the show explode.

    Hey, while the network heads at it, see if Sarah Michelle Gellar would join the cast in some way. That’s bound to add viewers, even if she just reads a magazine or something.

  • Andy

    I am 56 years old. What are with these stupid demo ratings? Viewer ratings should count!

  • Brian

    Soo funny CBS is doing bad on Friday…Goodbye Blue bloods!
    Great for Grimm!

  • Mike F

    @Mary Amos & Tom & Andy, I agree with Mary and Andy, Nielson wields way too much power, and TV programming is TOO controlled by Nielson, as well, the demo hasnt changed in years and years and years. Part of the problem is the demo is ageing and Nielson and the television networks, have not, and will not, recognize that. The United States Census Bureau considers a baby boomer to be someone born during the demographic birth boom between 1946 and 1964. Baby boomers control over 80% of personal financial assets and more than half of all consumer spending. Yet, only the last 6 years of baby boomers count in the Nielson ratings system. Something is MAJORLY wrong with that. Meanwhile, year after year after year television viewership drops and the networks just cant figure out why? It’s pretty simple to figure out really. The Nielson ratings need to evolve with the times and include a larger and older demo or it wont be long until they are no longer a relevant measurement system, really they already are no longer relevant or correct, its the networks needing to wake up and realize this and demand change, or pull out of Nielson and let other companies in on ratings measurement. Viewers, who are already showing their displeasure with the current ratings system are talking with their remotes, by switching to cable, or just going out on Friday and Saturday nights and turning off the TV. Remember when Friday and Saturday nights had HUGE viewership? The television networks and viewers need to wake up and DEMAND CHANGE!!!

  • John A

    @Brian Goodbye Blue Bloods? Not till end of season 4 dude.

  • Holly

    @Brian J,

    NBC should really consider moving it to another night.

    The ratings didn’t improve much when they ran it on Mondays. It’s doing well on Fridays and there’s no real reason to move it elsewhere.

  • Holly

    @Mary Amos,

    I’m sure Nielsen would be willing to expand their sample more than they already are if the networks and advertisers were willing to pay for it. But statistically speaking, their sample is more than sufficient for reasonably accurate results.

  • Holly

    @Mike F and Andy,

    Your problem isn’t really with Nielsen. It’s with the advertisers. Nielsen simply measures the viewers; it’s the advertisers that decided to focus on the 18-49 demo. Primetime broadcast ad rates are set primarily based on that demo. If they suddenly decided that the most desirable demo was viewers 60-80, Nielsen wouldn’t have to change anything.

    Why do they focus on younger viewers? I don’t really know. There are several theories. Some point to the efficacy of advertising (that younger people are more susceptible to advertising, that they are less brand loyal, etc.). Another points to relative scarcity (older viewers watch more TV and so advertisers are willing to pay a premium to get the harder to reach younger viewers).

    Regardless of why, until the advertisers change what they are willing to pay for, the networks will continue to make decisions based on the demo and that will be what it most in these discussions.

  • Mike F

    @Holly, part of the problem is that the viewers, as in you and I seem to think we have NO POWER in this and just say OK, well that’s the way it is there is nothing we can do about it. Viewers outside this demo need to somehow make their voices known, whether it be by boycott or whatever it takes. Really, I guess that’s what’s already happening with the flood of viewers from network TV to cable, the networks just havent realized or dont want to realize it. That said, I still think there has to be a way for viewers to wake up the networks into realizing they have been asleep at the switch while their viewers are abandoning them! Any idea’s out there???

  • simonal

    @Andy,
    You’ve been dead to networks for years.
    And if you have never had a Nielsen box, you’ve always been dead.

  • simonal

    @Mike F
    Flip the channel.
    Why would the audience they don’t want boycotting them matter?
    You are not going to affect conglomerates.

  • Brian J

    @Holly:

    It had very weak lead-ins when it was on in August, which usually has fewer people watching than the regular season. It would certainly score higher with a stronger lead-in and would benefit by being on a night when more people were watching.

    The other thing is that there’s not a lot of shows like it on the air right now, which helps it stand out from the competition.

    Also, sometimes, risks need to be taken.

  • John

    take out made in jersey put in csi miami

  • Dean-W

    @ Andy
    You are right. Viewership is much important than ratings among 18-49. I’m 18 year old but my Brother who is 11 is interested by certain commercials so network should base their Renewal or Cancelation on viewership.

  • simonal

    It’s not important at all to all but one network. Viewership doesn’t keep shows on. Your brother doesn’t make enough annual income and is not a Nielsen adult so for adult shows, they don’t care what he likes.

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