MLB Postseason on TBS Delivers Audience Growth

Categories: Network TV Press Releases

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October 7th, 2012

via press release:

MLB Postseason on TBS Delivers Audience Growth

TBS Averages 3.9 Million Total Viewers Over First Two Days of MLB Postseason

Network’s First Two Days of MLB Postseason Up 26 Percent Among Total Viewers

TBS is averaging 3.9 million total viewers for its exclusive MLB Postseason coverage of the first-ever Wild Card presented by Budweiser and last night’s Division Series doubleheader, an increase of 26 percent compared to the first two days of the MLB Postseason last year. The corresponding 2.5 U.S. rating, based on Nielsen Fast Nationals, is up 25 percent over last year’s 2.0 rating.

The network’s exclusive coverage of Saturday’s Division Series doubleheader – Oakland at Detroit at 6 p.m., followed by Cincinnati vs. San Francisco at 9:30 p.m. – averaged 3.1 million total viewers, up eight percent when compared to the first day of the Division Series last year (2.9 million total viewers).

TBS’s exclusive live doubleheader coverage of Major League Baseball’s first-ever Wild Card presented by Budweiser averaged 4,608,000 total viewers, up 61 percent over last year’s 2,866,000 viewers for the first day of the MLB Postseason. The average 3.0 U.S. household rating for the Wild Card doubleheader was an increase of 58 percent over last year’s 1.9 rating for the first day of the postseason.

Locally, TBS’s coverage of the Athletics/Tigers generated a 19.2 metered market rating in Detroit and a 7.9 rating in the Bay Area. The Reds/Giants telecast delivered a 17.0 metered market rating in Cincinnati and a 12.6 in the Bay Area.

Monday’s MLB Postseason schedule on TBS:

4 p.m. ET
MLB On-Deck presented by Dodge Dart
Matt Winer, Dennis Eckersley and David Wells

4:30 p.m.
NLDS Game 2: Washington at St. Louis/Atlanta
Dick Stockton, Bob Brenly and David Aldridge

8 p.m.
ALDS Game 2: New York at Baltimore
Ernie Johnson, John Smoltz, Cal Ripken, Jr. and Craig Sager

Post-game
Inside MLB presented by Captain Morgan
Winer, Eckersley and Wells

Source: Based on Nielsen Media Research. Fast Nationals based upon Live + Same Day Data 2012 MLB Wild Card and League Divisional Series through Day 1 (10-05-12 to 10-06-12) compared to the first day of 2011 Division Series coverage. Local ratings from Arianna.

 
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