ABC is Up 15% Over the Year-Ago Sunday in Adults 18-49

Categories: Network TV Press Releases

Written By

October 8th, 2012

via press release:

ABC Grows 15% in Adults 18-49 Over the Year-Ago Sunday Evening


ABC’s Season Opener of “America’s Funniest Home Videos” is Up Year to Year


Building on its Lead-in and Gaining Audience Throughout its Broadcast, ABC’s

“Once Upon a Time” is No. 1 Against its Non-Sports Competition in Adults 18-49


In its New Time Slot, ABC’s “Revenge” is Up Over its Year-Ago Wednesday Results


“666 Park Avenue” is Again the No. 1 Non-Sports Show in its Slot with Young Adults



Sunday Night (7:00-11:00 p.m.)

Up against NBC’s “Sunday Night Football” and an NFL-overrun boosted CBS, ABC outdrew Fox’s Sunday night schedule by 2.0 million viewers (7.4 million vs. 5.4 million).


  • ABC was up from the year-ago Sunday by 15% in Adults 18-49 (2.3/6 vs. 2.0/5).


“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, opposite CBS’ huge Broncos-Patriots NFL primetime overrun, ABC’s season opener of “America’s Funniest Home Videos” grew from its year-ago season premiere in Total Viewers, across the Women demos and with Kids 2-11.  The veteran ABC video clip show retained 100% of its year-ago opener with Adults 18-49 (1.5/4).


  • From its first half-hour to its second half-hour, “AFVH” saw its numbers shoot up by 26% in viewers (5.7 million to 7.2 million) and by 50% in young adults (1.2/3 to 1.8/5).


“Once Upon a Time” (8:00-9:00 p.m.)

More than doubling its Adult 18-49 lead-in (+120%) and building audience from start to finish, ABC’s “Once Upon a Time” (3.3/8) finished No. 1 against its non-sports competition from 8:00-9:00 p.m., beating an NFL-overrun-fueled CBS by 10% (“60 Minutes”/”The Amazing Race” = 3.0/8) and Fox’s animated comedies by 22%  (“The Simpsons”/”Bob’s Burgers” = 2.7/7).  “Once Upon a Time” won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as Sunday’s No. 1 TV show with Women 18-34 for the 2nd week in a row.  In addition, The Disney-owned drama retained over 90% of its big week-ago premiere with Women 18-34 (92%) and Kids 2-11 (94%).


  • “Once Upon a Time” boosted its time period for ABC over the year-ago night by 30% in Total Viewers (9.6 million vs. 7.4 million) and by 65% in Adults 18-49 (3.3/8 vs. 2.0/5).


  • Based on early DVR playback for the new season (Live + 3 Day), “Once Upon a Time” saw its numbers spike by 2.4 million viewers and by 1.1 Adult 18-49 rating points over its initially-reported Live + Same Day ratings.


“Revenge” (9:00-10:00 p.m.)

During the 9 o’clock hour, “Revenge” moved ABC further ahead of its CBS competition, beating out the combination of “The Amazing Race” and “The Good Wife” by 30% in Adults 18-49 (2.6/6 vs. 2.0/5).  In addition, the ABC sophomore drama ranked as the No. 1 entertainment program in its time period with key Women (W18-34/W18-49/W25-54).


  • On its new night and time, ABC’s “Revenge” was up from its year-ago performance on Wednesday night (7.7 million and 2.4/6 on 10/5/11) in both viewers (+8%) and young adults (+8%).


  • A big gainer in DVR playback, “Revenge” built from its L+SD to L+3 numbers by 2.2 million viewers and nearly 1.0 Adult 18-49 rating point (+0.9).


“666 Park Avenue” (10:00-11:00 p.m.)

Topping CBS’ dramas (“The Good Wife”/”The Mentalist” = 1.0/3 and 1.6/4) in the 10 o’clock hour, ABC’s “666 Park Avenue” (1.3/4 and 1.7/4) ranked as the No. 1 non-sports program in its time slot for the 2nd week in a row with key Adults (AD18-34/AD18-49).  The new ABC drama was also the entertainment leader in the hour across all key Women demographics.


  • During its first 3 days of DVR playback, “666 Park Avenue” saw its Adult 18-49 rating jump by 38% and added on another 2.0 million viewers over its Live + Same Day numbers.


  • Rebecca

    It’s a strange headline but I know it’s ABC’s….should work better as “a year ago Sunday” without “the” and without a hyphen. Oh well.

  • April

    Revenge for the win! CBS can keep its dying dramas with the same recycled plots and die in their rotting grave of cesspool ratings! Mwahaha!!!

  • Augustine

    LMAO at ABC flopping and yet they scramble together this horrendous piece.

  • Rob R

    Once Upon a Time had not debuted one year ago.

  • Ricky K

    Another misleading ABC ratings release. They were flat vs. the second Sunday of last year, not up 15%…

  • rob60990

    The season started a week later this year too but u go ABC. Brag away. :D

  • HB

    Lmao I love ABC’s Ouat and Revenge but this is hilarious.Stop bragging about yourselves :P

  • joss

    Family guy beats it wheres the fox press note?

  • Justin121

    REVENGE used to pull 7 million and now 8-10 million


    Once is a big hit, too.

    666 PARK AVENUE is good.

  • Ginger Eliz

    Notice how all 3 shows that have replaced Brothers & Sisters have been failures. Even ABC couldn’t spin 666’s horrendous ratings in this press release.

  • Leaveit2m3

    ABC is the best. Excellent numbers.

  • Davide

    I swear that if abc cancels 666 PA i’ll going to kill them!
    It’s a great show, which can still give a lot!

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