via press release:
FUEL TV’S AUDIENCE GROWTH CONTINUES TO ROLL
Network’s Third Quarter Is Most-Watched Ever; Extends Viewership Growth to Nine Straight Months
LOS ANGELES, CA – FUEL TV’s viewership continues to roll as the quarter that concluded on Sept. 30 was the network’s most-watched ever. In addition, FUEL TV recorded its ninth consecutive month and 40th straight week of audience growth in September, buoyed by the popularity of Ultimate Fighting Championship® (UFC®) programs. Throughout 2012, the network has been the fastest growing ad-supported cable network in percentage year-over-year growth among households, total viewers, and men 18-49 during total day and prime time, according to Nielsen Media Research.
For the third quarter of 2012, FUEL TV’s Total Viewers were up +130% and M18-49 up +150% versus the third quarter of 2011. The network’s highest-rated month (July) and three of its four highest-rated weeks of all time occurred during the third quarter.
FUEL TV posted its best September ever in terms of total day audience, and was up +171% in Total Viewers and +167% in M18-49 vs. September 2011. Prime time finished up +227% in Total Viewers and +160% in M18-49 vs. last year. The month finished on a high note on Sept. 29 with UFC® ON FUEL TV 5: STRUVE VS. MIOCIC. Led by the highly anticipated heavyweight bout, the event, which aired live from 4:00-7:00 PM ET with a 10:00 PM-1:00 AM ET encore, delivered the network 251,000 total viewers.
Additional Audience Highlights:
· The prime time encore of UFC® ON FUEL TV 5: STRUVE VS. MIOCIC peaked at 262,000 Total Viewers from 12:45 AM to 1:00 AM;
· On Sept. 29, FUEL TV had its most-watched late night in network history, up +1100% vs. the September 2011 Saturday average and +168% vs. the 2012 YTD Saturday daypart average;
· Since the Jan. 1, FUEL TV’s prime time viewership is up +185% vs. 2011;
· For the first nine months of 2012, FUEL TV’s total viewership is up +110% compare to 2011.
"As we enter into the fourth quarter of the year, we’re delighted that the ratings success we’ve had so far in 2012 continues,” said George Greenberg, Executive Vice President and General Manager, FUEL TV. "To string together nine months of ratings growth in the television business is an incredible feat. We’re grateful for our partnership with the UFC® and excited to have become the first place fans come to find live UFC® fights, weigh-ins, post-fight shows and live specials.”
Extensive UFC® coverage continues in October with FUEL TV telecasting the live Weigh-in, Prelims and Post-fight shows for UFC® ON FX: BROWNE VS. BIGFOOT on Friday, October 5; and the Weigh-in and Post-fight shows for UFC® 153: SILVA VS. BONNAR on Saturday, October 13.
In this year, FUEL TV offers more UFC® programming than any network has ever offered, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows, and significant shoulder programming.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule. For more information, go to www.fuel.tv, www.fuel.tv/ufc, on Facebook at: www.facebook.com/fueltv, and on Twitter at: @fueltv, #UFConFUELTV