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Live+7 DVR Ratings: 'Revolution' Leads Absolute Gain, 'America's Next Top Model' Adds Biggest Percentage

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October 8th, 2012

 

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the week September 17-23, Revolution topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.8 adults 18-49 ratings points.

America's Top Model topped the % adults 18-49 ratings increase from DVR viewing, adding 60% to its Live+Same Day adults 18-49 ratings.

 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1   REVOLUTION-09/17 NBC 4.1 5.9 1.8 44%
2   Glee-09/20 FOX 2.9 4.5 1.6 55%
3   OFFICE-09/20 NBC 2.1 3.2 1.1 52%
4   BONES-09/17 FOX 2.3 3.2 0.9 39%
5   NEW NORMAL-09/18 NBC 2.2 3.1 0.9 41%
6   VOICE-TUE-09/18 NBC 4.7 5.6 0.9 19%
7   Go On-09/18 NBC 3.4 4.2 0.8 24%
8   PARKS AND RECREATION-09/20 NBC 1.7 2.5 0.8 47%
9   PARENTHOOD-09/18 NBC 1.8 2.6 0.8 44%
10   VOICE-09/17 NBC 4.7 5.5 0.8 17%
11   X-FACTOR-THU-09/20 FOX 3.5 4.2 0.7 20%
12   Up All Night-09/20 NBC 1.3 2.0 0.7 54%
13   X-FACTOR-WED-09/19 FOX 3.6 4.3 0.7 19%
14   Big Brother 14-WED-09/19 CBS 2.5 3.1 0.6 24%
15   SURVIVOR: PHILIPPINES SPC-09/19 CBS 3.2 3.8 0.6 19%
16   MOB DOCTOR-09/17 FOX 1.5 2.0 0.5 33%
17   SO YOU THINK CN DANCE-09/18 FOX 1.6 2.1 0.5 31%
18   Shark Tank-09/21 ABC 1.6 2.1 0.5 31%
19   AMERICA'S TOP MOD-13COLLG-09/21 CW 0.5 0.8 0.3 60%
20   Big Bang Theory, THE - SP-09/20 CBS 2.5 2.8 0.3 12%
21   Family Guy-09/23 FOX 1.9 2.1 0.2 11%
22   Dateline FRI-09/21 NBC 1.0 1.2 0.2 20%
23   REVOLUTION 9/19-09/19 NBC 1.2 1.4 0.2 17%
24   Wipeout-THU 8PM-09/20 ABC 1.2 1.4 0.2 17%
25   20/20 SP EDITION-9/18-09/18 ABC 1.6 1.8 0.2 13%

The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

 

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1   AMERICA'S TOP MOD-13COLLG-09/21 CW 0.5 0.8 0.3 60%
2   Glee-09/20 FOX 2.9 4.5 1.6 55%
3   Up All Night-09/20 NBC 1.3 2.0 0.7 54%
4   OFFICE-09/20 NBC 2.1 3.2 1.1 52%
5   LA COMPLEX-9/17-09/17 CW 0.2 0.3 0.1 50%
6   PARKS AND RECREATION-09/20 NBC 1.7 2.5 0.8 47%
7   PARENTHOOD-09/18 NBC 1.8 2.6 0.8 44%
8   REVOLUTION-09/17 NBC 4.1 5.9 1.8 44%
9   NEW NORMAL-09/18 NBC 2.2 3.1 0.9 41%
10   BONES-09/17 FOX 2.3 3.2 0.9 39%
11   MOB DOCTOR-09/17 FOX 1.5 2.0 0.5 33%
12   SO YOU THINK CN DANCE-09/18 FOX 1.6 2.1 0.5 31%
13   Shark Tank-09/21 ABC 1.6 2.1 0.5 31%
14   Big Brother 14-WED-09/19 CBS 2.5 3.1 0.6 24%
15   Go On-09/18 NBC 3.4 4.2 0.8 24%
16   X-FACTOR-THU-09/20 FOX 3.5 4.2 0.7 20%
17   Dateline FRI-09/21 NBC 1.0 1.2 0.2 20%
18   X-FACTOR-WED-09/19 FOX 3.6 4.3 0.7 19%
19   VOICE-TUE-09/18 NBC 4.7 5.6 0.9 19%
20   SURVIVOR: PHILIPPINES SPC-09/19 CBS 3.2 3.8 0.6 19%
21   VOICE-09/17 NBC 4.7 5.5 0.8 17%
22   REVOLUTION 9/19-09/19 NBC 1.2 1.4 0.2 17%
23   Wipeout-THU 8PM-09/20 ABC 1.2 1.4 0.2 17%
24   CRIMETIME SATURDAY 8PM-09/22 CBS 0.6 0.7 0.1 17%
25   REVENGE-09/19 ABC 0.7 0.8 0.1 14%

 

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Holly

    @CrimTV,

    What is the difference between L3 and C3?

    C3 only includes the commercials. If someone watches a show on DVR and skips the commercials (around 15 minutes), they’d be counted as 3/4 of a viewer in L+3 (since it measures averages, watching only a portion of the hour makes you count as less than a full viewer) but wouldn’t be counted at all for C3.

  • ICBBsFuture

    Why do people not watch the CW? They’re not even giving the shows a chance and I must say that the CW has some AWESOME shows.

  • CrimTV

    @Holly

    Ah I see, but surely everyone who DVR’s a show skips commercials so aren’t C3 ratings kinda pointless?

  • Holly

    @CrimTV,

    Not everyone… OK, most people… But since the purpose of ratings is to set ad prices, it only makes sense to use the numbers that focus on the commercials. Several years ago the advertisers and networks were trying to figure out how to deal with time shifting. The advertisers didn’t want to pay for any, the networks wanted to get paid for L+7, C3 was the compromise.

  • Tyson

    CrimTV,

    Advertisers don’t care who watches the shows. They care who watches the commercials. They don’t want to pay for people who skip their commercials via DVR or watch a short load through On Demand or Hulu.

    Actually, L3 is pointless. C3 is all-important. For renew/cancel purposes, Live+Same Day is close enough to C3 to work.

  • Judy912

    What happened to the ‘total viewership’ listings? Please post them to his report. Thank you.

  • The End

    Then you have the whole target demographic thing for advertisers.

  • Darcy

    Glee actually rated higher than both showings of the X-Factor in the key demo

  • http://tvbythenumbers.com Robert Seidman

    @Judy: our source for the last couple of weeks has not included them. I’m guessing the typical source we use that includes total viewership will resume sending next week with the L7 numbers for the week of 9/24-9/30, the official (Nielsen-wise) first week of the new season.

  • jay

    @Robert,

    9/24-9/30, the official (Nielsen-wise) first week of the new season.

    So… Technically this is the last week of 11-12 season? not 12-13?

  • POI

    GO Revolution its a great show and people mush watch it i want an increase in the ratings.

  • Me, Myself and I

    Hmm numbers game well the way I see it ANTM is dead. I think too little was done to late to save that show. American Idol and all singing competions have been using live voting for 10 years now ,why is it such a revolution on ANTM, and voting that took place before we even started watching the cycle? If CW keeps the show it’ll be more about them not having anything to replace it with and all the power to ANTM if that’s the reason the show stays on…I don’t think it’s taken seriously by the industry anymore and i think Tyra’s move to change three judges came too quickly. The show would have to be changed to survive and with all the other fashion shows on the horizon, and with ANTM making it two shows that she’s sunk into the ground I think Tyra’s time on TV is done. I love that women but sinking two shows down the drain like she did shows how flawsome she can be. But I don’t know how she could ever bounce back from two strikes, she covered talk shows, and fashion her strongest areas, I can’t imagine she’ll seriously try acting actually she did right. As for going behind the camera hmmm will she get the backing for her projects after the ANTM and Tyra show…hmmm not sure either but she’s got all the money in the world to drop out of the scene and keep doing her charity work and focus more on getting a relationship and family going that might actually be a better move for her right now…ok enough bla bla from me…

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