TV Ratings Sunday: 'Once Upon a Time,' 'Revenge' & '666 Park Avenue' Down; 'The Mentalist' & 'The Good Wife' Hit Lows + 'Cleveland Show' Premieres Up

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October 8th, 2012


Adults 18-49: Rating/Share 5.3/13 3.2/8 2.6/7 2.3/6 1.0/2
Adults 18-34: Rating/Share 4.6/14 2.4/7 3.0/9 1.9/6 0.7/2
Total Viewers (million) 13.685 12.682 5.390 7.362 2.728


Due to the nature of live  programming the ratings for NBC (NFL Football), & CBS/FOX (NFL Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Chargers/Saints)  from 8:30-11:00PM earned a 6.2 adults 18-49  rating, down from last week's 9.0 18-49 rating

On FOX,The Simpsons Treehouse of Horror special earned a 3.1 adults 18-49 rating, down last week's 3.8 premiere rating. The premiere of The Cleveland Show earned a 2.2, up from last year's premiere, which earned a 1.8 rating. Bob's Burgers scored a 2.3 among adults 18-49, down from last week's 2.6. Family Guy earned a 3.4, up from last week's 3.3 rating. American Dad garnered a 2.6 adults 18-49 rating, also up from last week's 2.5 rating.

On ABC, the season premiere of America's Funniest Home Videos earned a 1.5 adults 18-49, flat with last season's premiere. Once Upon A Time garnered a 3.3 adults 18-49 rating, down six tenths from last week's 3.9 premiere rating. Most of your predictions were too optimistic.  Revenge earned a 2.6, also down six tenths from last week's 3.2 adults 18-49 rating. 666 Park Avenue scored a 1.7, down half a ratings point from last week's 2.2 rating

On CBS, 60 Minutes earned a 3.8 adults 18-49 rating, up from last week's 1.7 rating, but likely inflated due to the preceding overrun. The Amazing Race was even with last week's 2.5 rating. The Good Wife garnered a 1.7, down a tenth from last week's 1.8 adults 18-49 rating and the lowest fall telecast rating ever for the series. The Mentalist earned a series low 1.6 after last week's 2.1 adults 18-49 rating.


Broadcast primetime ratings for Sunday, October 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NFL Overrun 7.8 22 23.18
NBC Football night in America 2.1 6 6.47
FOX NFL Overrun/The Simpsons -R 2.0 6 4.64
ABC America's Funniest home Videos 1.5 4 6.48
7:30 PM NBC Football Night in America 4.0 11 10.26
FOX The Cleveland Show (Premiere) 2.2 6 4.43
CBS 60 Minutes (7:30-8:30) 3.8 11 16.07
8:00 PM NBC Football Night in America 5.4 14 13.82
ABC Once Upon a Time 3.3 8 9.62
FOX The Simpsons 3.1 8 6.52
8:30 PM NBC Sunday Night Football (8:30-11) 6.2 15 15.79
CBS Amazing Race (8:30-9:30) 2.5 6 9.77
FOX Bob's Burgers 2.3 6 4.84
9:00PM FOX Family Guy 3.4 8 6.74
ABC Revenge 2.6 6 8.27
9:30 PM FOX American Dad 2.6 6 5.18
CBS The Good Wife (9:30-10:30) 1.7 4 8.95
10:00PM ABC 666 Park Avenue 1.7 4 5.08
10:30PM CBS The Mentalist (10:30-11p) 1.6 4 8.70

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Tony ^_^

    NBC. Football. Wins night. Same old, same old.

    CBS always struggled on Sundays (Has this always been the case??) but this season seems to be doing worse. Not a shock considering how much their once-a-massive-ratings-hit schedule has collapsed this season.

    Barely noticing how well FOX does in the 18-34 demo. “The Simpsons” and “Family Guy” being the only scripted shows on FOX to get a 3.0 shows how weak FOX has become. “New Girl” is the only scripted Monday-Friday show that with enough promotion (a few episodes after “Idol” in the spring?? after the Super Bowl in 2014??) can grow. Although “Bob’s Burger’s” and “American Dad” seem to be consistent performers for them.

    ABC must not be pleased with “666 Park Avenue.” Especially considering all the tie-in promotion they did for it by incorporating “Once Upon A Time” and “Revenge”.

  • MoHasanie


    Good point! Never thought about it like that. Do you what other shows have done that and actually got a boost in their ratings?

  • MoHasanie

    *Oops, I mean “Do you know what”

  • eridapo

    @ MoHasanie

    I know a couple of shows did. There was a news magazine (20/20 or 60 minutes not sure which) that ran a story about Nielsen families. When the ratings came out, the news magazine’s rating were way up for that week. When other networks pointed this out, Nielsen took the step to discount those ratings because the results were “strongly influenced by outside forces”

  • jamandas

    Not worried about OUAT or Revenge. I like 666 though different kind of show would like to see where the show is going probably won’t be around long enough to see it develop.

  • The End


    Already a story about that on here already.

  • Alex

    Big week-on-week tumbles for ABC. Moving Revenge to this slot seemed completely illogical to me when they announced it and this is why. I suppose ABC can be relatively happy (although not overjoyed) if this is as low as things go but I wouldn’t be holding my breath on that. Park Avenue doesn’t look long for this world but we’ll see.

    Not a bad night for Fox. And their 18-34 average for the night is pretty brilliant.

    CBS need to go back to the drawing board with their Sunday night line-up.

  • Rebecca

    Good theory…we’ll see what happens. So far it never disappoints me. Even the kid is a bit better this season (or I overlook him, dunno).

  • Networkman

    CBS has to make changes immediately. The Mentalist dipping below The Good Wife is awful. The Mentalist could be used on Friday Nights to replace Made in Jersey. Undercover Boss is needed back on Sunday as a lead in to The Good Wife which should air @10pm.

    666 Park Avenue is nearing cancellation. There is no way this show should air during November sweeps. Also, I no longer like AFHV in front of Once Upon A Time. I would prefer a repeat of Once @7pm in front of the new episode. As for the 666 Park Avenue timeslot, ABC should really consider putting the more edgy, adult oriented sitcoms Don’t Trust the B… and Happy Endings there. I don’t think they would perform any worse than they would do on Tuesday after DWTS:result. AFHV could move to Friday night.

  • Eric_Philly

    Once Upon a Time may be down… but it still beat the crap out of everything else (non-football)… so whatever the production costs, that can’t hurt it.

  • The End

    Once Upon a Time uses a lot of green screen effects for the fairy tale stuff, such as Reginas castle, when she was walking along the outside with her father etc. It’s easy to spot. And great for keeping costs down.

    They do all this at Bridge Studios.

  • Moose

    OUAT would be much more watchable if the Evil Queen would use a mute spell on Henry. I am sick of his non-stop whining week in and week out. Better yet, mute the kid and shove him into the Mad Hatter’s hat.

    I think the other thing that hurts OUAT, was that they finally get all of their memories back, then there isn’t any rest for them. Immediately, two of the main characters get put in peril again. The non-stop “drama” in that series is exhausting to watch.

    A question. I am confused. Is Henry really Regina’s father? If that is true, why doesn’t he remember that?

  • Ultima

    This might be a stupid statement. If the ratings for a program before primetime exceeds primetime on a day, does this mean the definition of primetime is wrong for that day? What were the ratings before 7pm for CBS and FOX?

    No, primetime is a fixed time period, even if a different part of the day has more viewers (I’m not sure weekend viewership is higher during the day, but Bill or Robert might know).

    Specifically on Sundays, afternoon football is almost always higher rated than primetime football (although it is much closer now than it used to be pre-NBC SNF).

  • The End


    I agree in regards to Henry, horrible the way he constantly pushes Regina away, which of course leads her to do stupid things. The complete and utter rejection he has for her is just childish, she may be unplesant but she loves him and wants the best for him. You get the vibe if he was more accepting of her, and actually gave her a chance to change her ways, she would actually do good for once.

  • Ultima

    CBS needs to dump 60 Minutes when they have the NFL double header. Better yet, they need to dump it permanently.


  • Tony ^_^

    Random off-topic question here, but is there a way to tell if a show is skewing old or young? I mean, “Once Upon A Time” has a demo almost similar to “Family Guy” but it has almost 3 million more viewers. Does that make it older-skewing?

    And “The Simpsons” has a smaller demo but almost has the same amount of viewers as “Family Guy”. Does that make it old/young skewing? Or not?

    I mean, I know that if a show like “Harry’s Law” pulls a 0.9 and 9 million viewers it’s really old skewing.

    But what about shows who have almost similar demos but more/less viewers?

    The Simpsons: 3.1 6.52
    Once Upon A Time: 3.3 9.62
    Family Guy: 3.4 6.74

  • Aeiouy

    Robert or Bill, do you foresee a time when networks view relative ratings for sitcoms and dramas seperately? It seems the networks have some slots they hate to run comedies; Sunday night or 10pm any night, but it seems dramas and comedies might end up seperating a bit for ratings.

    CBS and abc seem to be the ones leading the way on this. Just curious if you foresee them making decisions like that instead of just all scripted shows. I know CBS tends to cut the lowest rated sitcom . I just wonder if we won’t see higher rated sitcoms canceled over lower rated dramas as the networks cycle back into overproducing sitcoms.

  • The End

    @Tony ^_^

    You’l find The Simpsons is the youngest skewing show out of the 3. With a lot of the viewers being under the age of 18. Family Guy will be the same.

    Once Upon a Time skews a bit older than the other 2. But again has younger views too.

  • MoHasanie


    Wow, that’s very interesting. Shows heading towards cancellation should do more stories about Nielsen families. ;)

  • carla

    666 will be deep-sixed, maybe the first to be cancelled.

    Revenge and OUAT are strong but dropping steadily as the fall goes along, I predict. Not such great shows overall, IMO.

    Sorry about the Mentalist which I enjoyed getting to know last season as a follow up to POI.

    The Good Wife and Mentalist will not be renewed at the end of this season, which is to be expected. Both had good quality runs and deserve to be put to pasture with respect and affection.

    As in the past the class of the evening is clearly “Homeland” and “Treme.” I watch the first live and record the second to watch on Monday evening.

    Oh, and the Drew Breese victory was exciting.

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