TV Ratings Sunday: 'Once Upon a Time,' 'Revenge' & '666 Park Avenue' Down; 'The Mentalist' & 'The Good Wife' Hit Lows + 'Cleveland Show' Premieres Up

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October 8th, 2012


Adults 18-49: Rating/Share 5.3/13 3.2/8 2.6/7 2.3/6 1.0/2
Adults 18-34: Rating/Share 4.6/14 2.4/7 3.0/9 1.9/6 0.7/2
Total Viewers (million) 13.685 12.682 5.390 7.362 2.728


Due to the nature of live  programming the ratings for NBC (NFL Football), & CBS/FOX (NFL Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Chargers/Saints)  from 8:30-11:00PM earned a 6.2 adults 18-49  rating, down from last week's 9.0 18-49 rating

On FOX,The Simpsons Treehouse of Horror special earned a 3.1 adults 18-49 rating, down last week's 3.8 premiere rating. The premiere of The Cleveland Show earned a 2.2, up from last year's premiere, which earned a 1.8 rating. Bob's Burgers scored a 2.3 among adults 18-49, down from last week's 2.6. Family Guy earned a 3.4, up from last week's 3.3 rating. American Dad garnered a 2.6 adults 18-49 rating, also up from last week's 2.5 rating.

On ABC, the season premiere of America's Funniest Home Videos earned a 1.5 adults 18-49, flat with last season's premiere. Once Upon A Time garnered a 3.3 adults 18-49 rating, down six tenths from last week's 3.9 premiere rating. Most of your predictions were too optimistic.  Revenge earned a 2.6, also down six tenths from last week's 3.2 adults 18-49 rating. 666 Park Avenue scored a 1.7, down half a ratings point from last week's 2.2 rating

On CBS, 60 Minutes earned a 3.8 adults 18-49 rating, up from last week's 1.7 rating, but likely inflated due to the preceding overrun. The Amazing Race was even with last week's 2.5 rating. The Good Wife garnered a 1.7, down a tenth from last week's 1.8 adults 18-49 rating and the lowest fall telecast rating ever for the series. The Mentalist earned a series low 1.6 after last week's 2.1 adults 18-49 rating.


Broadcast primetime ratings for Sunday, October 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NFL Overrun 7.8 22 23.18
NBC Football night in America 2.1 6 6.47
FOX NFL Overrun/The Simpsons -R 2.0 6 4.64
ABC America's Funniest home Videos 1.5 4 6.48
7:30 PM NBC Football Night in America 4.0 11 10.26
FOX The Cleveland Show (Premiere) 2.2 6 4.43
CBS 60 Minutes (7:30-8:30) 3.8 11 16.07
8:00 PM NBC Football Night in America 5.4 14 13.82
ABC Once Upon a Time 3.3 8 9.62
FOX The Simpsons 3.1 8 6.52
8:30 PM NBC Sunday Night Football (8:30-11) 6.2 15 15.79
CBS Amazing Race (8:30-9:30) 2.5 6 9.77
FOX Bob's Burgers 2.3 6 4.84
9:00PM FOX Family Guy 3.4 8 6.74
ABC Revenge 2.6 6 8.27
9:30 PM FOX American Dad 2.6 6 5.18
CBS The Good Wife (9:30-10:30) 1.7 4 8.95
10:00PM ABC 666 Park Avenue 1.7 4 5.08
10:30PM CBS The Mentalist (10:30-11p) 1.6 4 8.70

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • The End


    Oh sorry, my bad.

    Got tired of repeating myself lol.

  • Nadine

    the rest of the world needs to see more of the US other than NY, and California…
    Sounds like you’ve never been to the in-betweens, or you’d understand. Most shows actually have southern California locales because — well that’s where shows are filmed. It’s always a treat when a production company is willing to take on the expense of filming the streets of NY, because it’s so beautiful and dynamic, but many shows are based in Chicago, Miami, Boston, Washtington DC — because these are beautiful cities which reward the cinematographer. Popular shows have been based in Philly, Phoenix, Cleveland, Minneapolis, Cincinnati, Dallas (!), Providence, Atlanta, and many others, although these shows either don’t show outside shots or use shots of other cities in states which give them tax breaks.

  • Paul

    The Yankee game probably hurt everything the most – especially since it was a tight game.

  • Callie

    Please!!! 2 tvs in house husband watching football not me—OUAT & revenge

  • Max Vrany

    @Tony, ((A18-49 rating*1.264)/Total viewership number)*2.2895569620253164556962025316456

    Anything less than 1 is old skewing, any thing over one is young skewing. The further away from 1 you get, the more the skew.

    Even the youngest skewing shows have a median age over 18.

  • Ouch


  • eridapo

    I said it last week, and I’ll say it again this week “DWTS is the biggest problem right now for ABC”.

    Sure the show still scores a 2.1 for the Net, but it has lost 3 demo points in two years. It went down almost a full point between Spring and now, and ABC thought the AllStar edition would right the ship.

    DWTS takes approximately 4 hours of ABC programming, and it has been the cash cow for the network for sometime.

    Prior to cleaning house with their scripted shows, ABC must fix DWTS. It can not afford this show to tank even further because if it does ABC will need four additional hours to program next year.

    666 Park, PP, Scandal, and other scripted shows might not be performing as well as ABC expected, but they are not as worrisome to ABC as DWTS.

    Sure is reality and cheaper to produce than scripted shows, but the loss in Revenue in comparison to prior years has to be a concern to the Disney accountants.

  • Bill

    @The End

    Sorry, I mis-worded that. I meant if the numbers continue to decline week by week.

  • Bill

    @The End

    Also, when people say “drops” or “declines”, they mean in regard to last week’s numbers. Which, of course, isn’t important, because everything drops after premiere week.

  • Chris

    666 park avenue is pretty much dead. Not surprised by this though. Its a horrible show with bad special effects and the acting is god awful from the supporting cast.

  • terry

    “They should put 666 Park Ave at 9 PM.”


    Why? And watch it get creamed by The Walking Dead & Dexter.

  • Steve

    The first problem for 666 is that the networks continue to be obsessed with scheduling dramas on Sunday nights, like we were back in the day of water-cooler shows. They should surrender the Sunday night drama slots to AMC, HBO, and Showtime, maybe schedule some reality shows there instead, and spread the new high profile dramas out through the week.

    As for 666 itself, I’ve given up on figuring out what people must be looking for. I thought the pilot was pretty tight, well acted, good potential.

  • Nick


    DWTS takes approximately 4 hours of ABC programming.

    What planet do you live on? Except for the first and last weeks of the season, DWTS is almost always 3 hours.

  • Rich

    SUnday NIght is not a good night for a show like 666 Park Place – Especially once WALKING DEAD premiers….

    They should put it on Tuesday or Thursday nights……

  • terry

    I would hate for 666 park avenue to go up against The Walking Dead & Dexter. Heck it can’t even maintain the revenge & Once Upon A Time audience which are fantastic lead ins.

    I find 666 very boring. It isn’t edgy, terrible acting, it is suppose to be suspenseful right but where is it huh? The horror is non existent and it isn’t even fun like American Horror Story.

    Someone suggested putting it on at 9 pm sundays. R u kidding me? Do you want it to get creamed going up against The Walking Dead and Dexter.

  • The End


    In fairness, a lot of the comments I’ve responded to actually are the person saying a decline from what it ‘usually’ gets.

    Barring any kind of miracle we can expect Once Upon a Time to get between 2.8-3. er 3/4? and around 8-10 million for the rest of the season. At least thats what I believe it will hit anyway.

  • The End


    Which is a shame as I think you’d agree Terry O’Quinn is a fantastic actor, but he isn’t getting any younger. Which is why personally I wanted 666 Park Avenue to get a couple of seasons. Mostly because he has an important role in the show lol.

  • Joseph

    Abc could be disappointed though because the 2nd episode of desperate housewives last year got a 2.9 and that was seen as disappointing- Revenge isn’t pulling in the numbers abc want but they can’t change it around. That’s what annoys me about abc- I hope revenge doesn’t become like ugly Betty

  • JC

    Why are all these shows CRAMMED on a Sunday night? And with The Walking Dead coming back next week…. And unless you have a 4 tuner DVR you either catch up on the web or On Demand. Ratings aren’t accounted for there, right? How about spreading some of these shows out instead of the networks sabotaging their own shows? Get THE GOOD WIFE off of Sunday… never recovered from delayed starts last year. 18-49 aside it had double viewers in its old slot. REVENGE is also a 10pm show, better suited for a weeknight. Overall, it just seems like Sunday is becoming another Saturday vacumn, but instead of repeats, the networks are burning off their quality shows! The viewers don’t show up or can’t decide what to watch, or are forced to catch up during the week when Nielsen isn’t counting!

  • The End


    The Walking Dead doesn’t affect most of these shows anyway. The Amazing Race, Once Upon a Time and others didn’t receive a huge loss of viewers.

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