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TV Ratings Sunday: 'Once Upon a Time,' 'Revenge' & '666 Park Avenue' Down; 'The Mentalist' & 'The Good Wife' Hit Lows + 'Cleveland Show' Premieres Up

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Written By

October 8th, 2012

 

Scoreboard NBC CBS FOX ABC UNI
Adults 18-49: Rating/Share 5.3/13 3.2/8 2.6/7 2.3/6 1.0/2
Adults 18-34: Rating/Share 4.6/14 2.4/7 3.0/9 1.9/6 0.7/2
Total Viewers (million) 13.685 12.682 5.390 7.362 2.728

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Due to the nature of live  programming the ratings for NBC (NFL Football), & CBS/FOX (NFL Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Chargers/Saints)  from 8:30-11:00PM earned a 6.2 adults 18-49  rating, down from last week's 9.0 18-49 rating

On FOX,The Simpsons Treehouse of Horror special earned a 3.1 adults 18-49 rating, down last week's 3.8 premiere rating. The premiere of The Cleveland Show earned a 2.2, up from last year's premiere, which earned a 1.8 rating. Bob's Burgers scored a 2.3 among adults 18-49, down from last week's 2.6. Family Guy earned a 3.4, up from last week's 3.3 rating. American Dad garnered a 2.6 adults 18-49 rating, also up from last week's 2.5 rating.

On ABC, the season premiere of America's Funniest Home Videos earned a 1.5 adults 18-49, flat with last season's premiere. Once Upon A Time garnered a 3.3 adults 18-49 rating, down six tenths from last week's 3.9 premiere rating. Most of your predictions were too optimistic.  Revenge earned a 2.6, also down six tenths from last week's 3.2 adults 18-49 rating. 666 Park Avenue scored a 1.7, down half a ratings point from last week's 2.2 rating

On CBS, 60 Minutes earned a 3.8 adults 18-49 rating, up from last week's 1.7 rating, but likely inflated due to the preceding overrun. The Amazing Race was even with last week's 2.5 rating. The Good Wife garnered a 1.7, down a tenth from last week's 1.8 adults 18-49 rating and the lowest fall telecast rating ever for the series. The Mentalist earned a series low 1.6 after last week's 2.1 adults 18-49 rating.

 

Broadcast primetime ratings for Sunday, October 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NFL Overrun 7.8 22 23.18
NBC Football night in America 2.1 6 6.47
FOX NFL Overrun/The Simpsons -R 2.0 6 4.64
ABC America's Funniest Home Videos 1.5 4 6.48
7:30 PM NBC Football Night in America 4.0 11 10.26
FOX The Cleveland Show (Premiere) 2.2 6 4.43
CBS 60 Minutes (7:30-8:30) 3.8 11 16.07
8:00 PM NBC Football Night in America 5.4 14 13.82
ABC Once Upon A Time 3.3 8 9.62
FOX The Simpsons 3.1 8 6.52
8:30 PM NBC Sunday Night Football (8:30-11) 6.2 15 15.79
CBS Amazing Race (8:30-9:30) 2.5 6 9.77
FOX Bob's Burgers 2.3 6 4.84
9:00PM FOX Family Guy 3.4 8 6.74
ABC Revenge 2.6 6 8.27
9:30 PM FOX American Dad 2.6 6 5.18
CBS The Good Wife (9:30-10:30) 1.7 4 8.95
10:00PM ABC 666 Park Avenue 1.7 4 5.08
10:30PM CBS The Mentalist (10:30-11p) 1.6 4 8.70

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @sam
    cbs needs to change their sunday night lineup. I don’t know why they thought putting TM at 10pm would work.

    If The Mentalist isn’t capable of standing on its own, then what purpose does it serve by staying on CBS’ schedule?

  • Ultima

    @Robert Buckley
    Ratings are only down because of Sunday Night Football.

    :roll:

  • Nick

    @Tom

    It was a typo, that I corrected in another post. Sheesh!

    @Bill Gorman

    Thanks for fixing it.

  • mmel

    Thank you so much for making feel better about Scandal. I thought it might have to do with the show itself, (by the way it is a very good show, if you guys bother to watch it)but I realize everyone is paranoid about losing their show, not just me. But then again it is only entertainement, we can find entertainment anywhere people.

  • LisaNeedsBraces

    @Ultima

    POI got a 2.9/14.2 for its second season premiere, then a 3.0/14.5 for its second episode. It not only retained from it’s season premiere this year but gained slightly, and both episodes this season beat the 2.5/13.4 it got for its season finale last May. Meanwhile, even though POI stabilized/slightly built from week one to week two this fall, Elementary dropped down from a 3.1/13.4 to a 2.5/11 in its second week. That is no way “the same retention” considering that both POI and TM ended with 2.5s for their finales.

    If you want to compare to TM, last season (its fourth) it premiered with 2.8/13.5 and went down to 2.6/12.9 which is not only a much smaller drop-off from week one to week two, but TM in its second week last fall STILL beat Elementary’s second week, even with TM’s second episode being trounced by Private Practice’s season premiere. (If you want to go back and look at TM’s premiere back in 2008, there was almost no drop from its first to second week.)

    Vegas dropped from a 2.5/14.8 from its premiere to 2.0/12.1 in its second week. That means that the two much-hyped new CBS dramas had a drop of .5/2.7 (Vegas) and .6/2.4 (Elementary) between their premieres and their second episodes. No one can possibly think that’s good, especially since both have good, stable lead-ins. Neither the NCIS: LA or the POI audience are sticking around to watch the new CBS dramas.

  • Hugh

    Damn you CBS. I knew you should have kept CSI Miami!

  • Nick

    @Hugh

    Damn you CBS. I knew you should have kept CSI Miami!

    If CBS renewed CSI: Miami, then it would be doing worse than the Mentalist. And since it costs much more, they’d be losing a ton of money. Do you like to lose a ton of money?

  • Ultima

    @LisaNeedsBraces

    I see you aren’t arguing about my statement that your previous comment was completely untrue.

    I also see that you’re completely ignoring the numbers I provided to back up my position.

    Maybe it’s because you missed the point.

    When Person of Interest was doing average, The Mentalist had nearly identical ratings (and in fact beat it a couple times). Once Person of Interest picked up (3.0+), The Mentalist’s retention dropped – to roughly the level of retention Elementary got.

    Why? Because as a fourth year show, The Mentalist was already established and the strength of Person of Interest was basically irrelevant to how well it did.

    So, your entire argument that now that Person of Interest is doing better than ever (false – it’s not, it did better in the winter and early spring), that its lead-in is being wasted on a show that is unable to retain it where as The Mentalist could (which is also false, and I provided the numbers that prove it).

  • Joe

    Woot! Pumped for OUAT ratings!
    Hope they continue, loving the new season!
    Anyone have any ideas as to how many episodes ABC will give? Hoping for a full order here.

  • Max Vrany

    @Joe, returning shows that aren’t on the brink of cancellation almost always get 22+ episodes, if that’s what you’re referring to.

  • The End

    @Petar Ivanov
    @Yep. That is shocking. Especially when TWD is 9 pm show

    I goofed.

  • LisaNeedsBraces

    @Ultima

    No, I ignored your numbers because why do you think looking at POI and TM’s averages from January to April are relevant when talking about how they (and the new dramas) are doing at the beginning of the fall? I’m comparing September/October of last year with Sept/Oct this year, not March or April.

    Even if I accepted your argument that TM dropped POI’s lead-in in spring, how is it good for Elementary that two episodes in they’re already at that low point? Your argument seems to boil down to, “Well, if POI’s ratings just dropped, Elementary would do better.”

    TM’s second week last year in the Thurs slot: 2.6
    Lead-in, Person of Interest: 2.7
    ABC competition, Private Practice (premiere): 2.8
    NBC competition, Prime Suspect: 1.5

    Elementary’s second week in the Thurs slot: 2.5
    Lead-in, Person of Interest: 3.0
    ABC competition, Scandal (in its second week): 2.0
    NBC competition, Rock Center: 1.0

  • SherLOCKED

    CBS killed The Mentalist…which is sad cause yesterday’s episode was REALLY good!

    I haven’t even been able to catch an episode live yet. I work five days a week and Sunday is one of my days off. I would pick doing something or watching football over watching a procedural anyday.

  • Ultima

    @LisaNeedsBraces
    Your argument seems to boil down to, “Well, if POI’s ratings just dropped, Elementary would do better.”

    Nonsense. I’m not sure how you could possibly come to that conclusion.

    why do you think looking at POI and TM’s averages from January to April are relevant when talking about how they (and the new dramas) are doing at the beginning of the fall?

    Because you said Now POI is doing better than ever but they have a show (Elementary) that doesn’t retain those viewers.

    Person of Interest is not doing better than ever. It was doing better than this before, so I don’t have to GUESS how The Mentalist would do behind a 3.0+ PoI, because I can look at how it ACTUALLY DID. And it DID NOT retain the viewership.

    So, if The Mentalist was behind Person of Interest, they would still have a show on that doesn’t retain those viewers.

    Furthermore, looking at the ratings of Person of Interest and The Mentalist last season, it is clear that PoI’s ratings had virtually no impact on The Mentalist’s. The obvious conclusion is that The Mentalist was standing on its own and wasting the lead-in.

    Now, since they wanted to boost Thursday nights (moving in Men) and don’t want to premiere a drama on Sundays (which is a weak night), Thursday 10pm was a good timeslot and The Mentalist should be able to stand on its own as a 5th season drama (it was able to as a 4th season one!).

    They had to move something, The Mentalist was a pretty easy choice (especially because it’s not even produced by CBS). And since Elementary is currently doing better than The Mentalist would have been expected to do, it seems like it was a good scheduling decision.

  • Dejah

    Revenge is one of the best shows on TV I can’t believe the show before it got better ratings.

  • Tom

    @ Nick Since you’re not catching on, let me spell it out for you: Don’t go making wisecracks about other posters’ comments until you at least learn to count on your fingers.

  • chris

    Have the final ratings for Sunday been posted and I am just not seeing them?

  • http://tvbythenumbers.com Robert Seidman

    Have the final ratings for Sunday been posted and I am just not seeing them?

    Nope, Sunday broadcast and cable finals aren’t released by Nielsen until Tuesday mornings.

  • sam

    CBS should put “The Good Wife” and its viewers out of their misery and dump that show now before it drags the network any lower. Especially with the November sweeps coming up. I’m thinking a color test pattern might generate higher ratings than “The Good Wife.”

  • LisaNeedsBraces

    @Ultima
    Here are the numbers for POI and The Mentalist from their premieres last fall until the Thanksgiving break:
    POI: 3.1, 2.7, 2.6, 2.8, 2.7, 2.6, 2.7, 2.6.
    AVG: 2.7.

    TM: 2.8, 2.6, 2.7, 2.5, 2.5, 2.5, 2.9, 2.5.
    AVG: 2.6.

    The most TM ever lost on its lead-in POI last fall was .3, twice it actually built on POI’s audience, and it averaged only a .1 drop-off. You cannot seriously think that CBS is happy to go from that to a .6 drop-off this fall between time slots already? Especially since TM was also holding those numbers against Private Practice, which was much stronger competition than Scandal is now with its 2.0s.

    Elementary managing only a 2.5 against Scandal’s 2.0 and Rock Center’s 1.0, and following POI’s 3.1 lead-in, can only mean that people are deliberately tuning out. You’re on another planet if you think that’s acceptable retention. Same story with Vegas. Both it and Elementary dropped 16% from their premieres to their second weeks, which means that people gave the pilots a chance, but then made a deliberate choice to stay away. We’ll find out soon enough what Vegas did this week, but I can’t believe anyone is expecting that it’s going to suddenly rebound. (Ditto with Elementary since it will be hindered further by being off the schedule for a week for the debate).

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