ABC Family’s 'Switched at Birth' Hits Season Highs in Women 18-34; Is Monday’s #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34

Categories: Network TV Press Releases

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October 9th, 2012

via press release:

ABC Family’s “Switched At Birth” Hits Season Highs in Women 18-34; Is Monday’s #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34

 

 

Switched At Birth” (8:00-9:00 p.m.)

 

Monday’s all-newSwitched At Birthrose to a season high in Women 18-34 (492,000/1.5 rating), and posted double-digit percent increases over last week’s outing in target demos, including by 14% in Adults 18-34 (546,000 vs. 481,000), by 13% in Adults 18-49 (867,000 vs. 767,000), by 16% in Women 18-49 (725,000 vs. 625,000), by 16% in Viewers 12-34 (814,000 vs. 701,000) and by 26% in Females 12-34 (746,000 vs. 591,000).

 

  • Against all Monday cable TV telecasts, “Switched At Birthstood as the #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34.

 

  • In its Monday 8pm time period, “Switched at Birth” was the #1 cable TV telecast in Females 12-34, and the #1 scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.
 
  • jess

    i’m glad it was able to beat out 90210.

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