Is Fox Playing an Expensive Game of "Chicken" To Avoid Being First to Cancel a New Show?

Categories: Broadcast TV

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October 9th, 2012

Update October 10: CBS has pulled Made in Jersey off the Friday schedule effectively cancelling the show.

Normally this time of year I'd be checking my e-mail and Twitter religiously until at least 9pm PT just to make sure Fox didn't wait for New York to fall asleep before announcing they'd canceled Mob Doctor. I'm not so sure this year. With Mob Doctor on break for the next few weeks while the MLB playoffs and World Series take place, it looks to me like Fox is trying to buy some time  to dodge the bad PR of being the first network to cancel one of its new shows. That's the only reason I can think of the cancellation hasn't already been announced, and I can't help but wonder if that's a good reason.

Perhaps there are other reasons, but... The show obviously debuted badly (a 1.5 live+SD adults 18-49 rating) only to slip another 40% to a 0.9 adults 18-49 rating in its third episode. It will definitely be canceled, and it's hard to imagine repeats performing much worse.

We frequently poo poo network PR, but if Fox is just waiting to not have the first cancellation, they're putting a price tag on avoiding that negative PR that is at least in the 7 figure range.  Just how expensive it winds up is a function of whether/when one of the other networks blinks first and cancels one of its shows.

 
  • Kaycee

    Am I the only one who actually liked/like The Mob Doctor? I hope they don’t cancel it and allow all episodes to air. Apparently I just don’t know “good TV” since over the years I’ve had more shows cancelled after the first few episodes – So annoying!

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