Monday Final Ratings: 'The Voice', 'DWTS' Adjusted Up; '90210', 'Revolution', 'Partners', '2 Broke Girls', 'Mike & Molly', 'Hawaii Five-0', and 'How I Met Your Mother' Adjusted Down

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October 9th, 2012


The Voice, and Dancing With the Stars, were each adjusted up a tenth among adults 18-49, while Partners, 2Broke Girls, Mike & Molly, and Hawaii Five-O were adjusted down three tenths, and How I Met Your Mother, 90210 and Revolution were adjusted down a single tenth versus Monday's preliminary ratings.

Final Monday broadcast primetime ratings for Monday, October 8, 2012

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.8 9 12.89
CBS How I Met your Mother 3.1 9 7.82
ABC Dancing With the Stars: All Stars (8-10PM) 2.2 6 13.55
FOX Bones 2.0 5 7.20
CW 90210 -P 0.4 1 0.94
8:30 PM CBS Partners 1.9 5 5.71
9:00PM CBS 2 Broke Girls 3.4 8 9.42
FOX The Mob Doctor 0.9 2 3.36
CW Gossip Girl -P 0.4 1 0.78
9:30PM CBS Mike & Molly 2.8 7 8.67
10:00PM NBC Revolution 3.0 8 8.01
ABC Castle 2.2 6 10.61
CBS Hawaii Five-0 1.9 5 8.39

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Chris

    Thanks for the info, silvit–should have just googled to find out. And yeah, TNT’s going to end up wishing they’d been a bit more–selective. :)

  • Jeff

    @chris, sorry .. I only make argument with someone who at least has some ability to recognize when he is wrong.

    You make a statement, but proven to be wrong… At this point .. That didnt make you a looser… Only a human…
    Then, You refused to admit it…. This made you a narrowminded person…
    But that didnt stop you to embarass yourself by giving so many weak reasons to back up what has proven the otherwise. This make you a looser…
    To make it worst, you continue on and on..
    Are you expecting that basing on the false facts and wrong conclusion you suddenly end up as the correct one? :d

  • Eridapo

    @ Silvit

    Yes they are estimates, but those estimates come from the very same people who buy television time from the networks to air their ads. Thus these estimates should be on par with what they actually end up paying give or take a couple of grand.

    I believe my comment about the more detail data advertiser do get from Nielsen speaks to your point about the Greys and Glee differences over shows like NCIS. There are more factors than simply looking at the 18-49 demo that go in determining ad rates.

    The thing you miss and did not speak off is that the ad rates for CM, NCISLA, and other very highly rated shows only differ to those of lower rated shows by a couple of tens of thousands. Sure those tens of thousands do add up in an hour show. I believe that for an hour of television there are approximately 32 30-second commercial spots available. With those numbers a couple of tens of thousands would yield about 600K in additional revenue per episode over a lower rated show. That is good.

    Based upon the comments here though you would think that differences in ad rates would be much greater. If I just went by some of the opinions here, I would think that each 1/10 of a point difference in Ratings would be equal to a 20K difference in ad Revenue per 30 second spot. Looking at the data, even though its only estimated, tells you the difference per 1/10 is about 1K. Why is that important? The other sources of revenue which we don’t talk about — ITunes and other commercial tie-ins. Though these sources of Revenue are very small when compare to commercial ad rates, they could generate 50-100K in additional revenue per episode which would be enough to cover and to offset even a 2/10s difference in ratings. Syndication and International broadcast rights would also take on greater importance.

    H50, for example, was sold to TNT for 2.4 million per episode. I’m sure the international licensing fees bring in an additional 600K per episode. When you take these numbers into account, H50 is making $3M in revenue per episode. You then add the ad rate revenue which is approximately about $4M, and H50 is now generating $7M in revenue per episode.

    The estimated cost to produce an hour of time varies. It ranges between a low of $2.5M to as high as $4.5M. When you consider what a show like H50 is now bringing in Profit to the studio (something in between $2.5M to $5.5M.), the show is now a cash cow. It is printing you money. Why would you cancel it. The same story holds true for any show that makes it to syndication. Those shows if successful in syndication can run forever in television.

    What prevents them from doing just that is the as the shows get older the salaries of the stars rise steeply. Take L&0:SVU as an example. Chris Melony and Mariska Hargitay each made over $400k per episode. I’m betting that neither Alex O or Scott Caan make anywhere near that. They are closer to $75K to $100K. Huge difference.

  • Chris

    @Jeff–you seem to have endless spare time to respond to me. So going by your logic, I must be winning this argument hands-down. And sadly, I have very little time to spare for people who write as badly as you. :D

  • Cory

    NBC has won tuesday in 18-49 demo.

  • Vance

    @SMG4E and ronnie, there was never any justification in saving Ringer. Had it been renewed, it would likely have been pulling 0.1-0.2. The show failed pretty quickly, falling to a 0.6 quite early on, and only stayed afloat because the CW desperately tried to keep it going.

  • Frank

    After seeing ABC’s tuesday numbers, mondays don’t look so bad after all

  • John A

    Is ‘Chris’ that ‘Pisher’ guy from a few years ago. Sounds alot like him. Anyway Castle did fine look at Thursday when Scandal loses half its lead in. ABC at 10pm have alot worse performers.

  • Eridapo

    @ John A

    LOL.. It might be his clone.

  • DGH

    Wonder how big of a bump Revolution would get if they killed off that whiney little bitch?

  • Stanley

    @eridapo, LOL
    Too bad they forgot to clone whatever left of his working cell brains… If any…

  • Baaa!

    Bones and Castle hold well again. H5O not so much. Football and Revolution hurting H5O more than Castle, as many predicted, they might share more demo audience. No 2 1/2 men surge and no 2 1/2 Men at all is hurting CBS Monday predictably and a the big resurgence of NBC even more a surprise. I doubt any big returns to H5O or Castle, but will just hold steady in what is now the new 10pm ratings norms. Revolution may join them there later in the season, but for now its riding the surge well enough.

  • Jon

    What is going on with H50, why are people tuning away from it?

  • Linda E.

    @Jeff: The word is ‘loser’, not ‘looser’. Get it? Obviously, education does not help the masses.

  • chezmoi

    @Parisienne No they cancelled Star Academy (also from John de Mol) and started their own The Voice called La Plus Belle Voix, the French speaking part of Canada will have their own La Voix as well. The French The Voice broke all kind of ratings records and they have already finished auditions for the 2nd cycle. Jenifer and the other coaches from the 1st season will return.

    Thanks – So John De Mol replaced one of his shows with another Endemol show! I still think Fox should have bought the format!
    Even though without the Superbowl, The Voice would not have been as big even if got Madonna on the panel

  • madbengalsfan85

    Now that CBS has killed Made in Jersey, FOX can kill Mob Doctor. That leaves FOX 4 weeks to figure out what to do with Mondays. Unless they feel stupid enough to let MD flop some more

  • jess

    dawn ostroff ran CW into the ground and it will never recover.

  • Danny

    Fox dumping Prison Break was a joke!! Also, not even House could save it, or Gordon Ramsay. They really should have given Lone Star a chance, perhaps bring it back somehow. They need a resurrection, American Idol isnt’ even cutting it anymore.

  • Annie

    wow, 90210 and Gossip Girl did terrible. CW did bad

  • Honey Badger


    ESPN’s ‘Monday Night Football’ Wins the Night Among All Programs
    Categories: Network TV Press Releases

    Written By Amanda Kondolojy

    October 9th, 2012
    via press release:

    ESPN’s Monday Night Football Wins the Night among All Programs
    Texans-Jets Delivers 10.5 rating and 14 Million Viewers

    Last night’s ESPN Monday Night Football game – the Houston Texans’ 23-17 road victory over the New York Jets – won the night among all programs – broadcast or cable – in households, viewers and all key male and adult demos. As a network, ESPN won the night in all key male and adult demos and finished second in both households and viewers.
    The Game earned a 10.5 household coverage rating (9.0 US), representing an average of 10,282,000 households (14,047,000 viewers – P2+), the eighth largest audience among viewers (seventh among households) for any program on cable television in 2012, according to Nielsen. The Game peaked between 9:45-10 p.m. ET at an 11.5 household coverage rating.

    In Houston, The Game delivered a 12.0 rating on ESPN and a 22.4 rating on KHOU-CBS, for a combined 34.4 rating in the market. In New York, The Game delivered a 9.5 rating on ESPN and a 4.3 rating on WWOR-IND, for a combined 13.8 rating in the market. The top-10 rated metered markets (not including primary home team markets): Las Vegas (18.4), San Diego (15.2), New Orleans (14.9), Austin (14.8), Denver (13.7), Richmond, Va. (12.9), Norfolk/Portsmouth, Va. (12.2), San Antonio (12.2), Albuquerque, N.M. (11.8) and (tie) Atlanta and Birmingham, Ala. (11.7).

    Through the first five weeks of the NFL season (six games), ESPN’s MNF is averaging a 10.4 household coverage rating (9.0 US), 10,227,000 households and 13,981,000 viewers, increases of four percent, three percent and three percent, respectively, from the same point last season.

    ESPN Digital Platforms
    ESPN also saw significant traffic across its digital platforms on Sunday and Monday:
    ESPN.com NFL section – An average minute audience of 33,000 was up 26 percent from last year with an average 4.0 million unique visitors, up five percent compared to the same two days last season.
    ESPN.com Fantasy Football section – An average minute audience of 68,000 (up 45 percent), averaging 3.1 million unique visitors (down slightly from last year).
    ESPN mobile Web NFL section – An average minute audience of 42,000, up 62 percent, reaching 3.5 million unique visitors, a 14 percent gain.

    Peyton Manning on MNF Next Week
    Next week, ESPN’s MNF returns with an AFC West division showdown as Peyton Manning and the Denver Broncos travel to San Diego on October 15 to face Philip Rivers and the San Diego Chargers at 8:30 p.m.

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