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NBC Leads Among Adults 18-49, While CBS is Number 1 With Total Viewers in Week 2 Ending October 7, 2012

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October 9th, 2012

For the week's top 25 broadcast TV show ratings click here.

 

In week 2 of the broadcast television season ending Sunday, October 7, 2012,NBC notched first place among adults 18-49, with a 2.8 rating average. Runner-up CBS earned a 2.4 rating average. FOX and  ABC came in third and fourth with a 2.1 and 2.0 rating average, respectively, and Univision  was fifth with a 1.4 18-49 rating. The CW finished last with a 0.4 adults 18-49 rating average.

CBS  won the week with total viewers, averaging 10.44 million viewers, ahead of second place ABC with 7.72 million viewers. NBC was third with 7.51 million, followed by FOX with 5.28 million, Univision with 3.54 million, and the CW with 1.03 million.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49.

You can see last week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Agnes

    Does anyone know if the Wednesday debates were included or excluded in these averages?

  • thomas

    agnes
    I think no

  • Anthony

    Does anyone know if the Wednesday debates were included or excluded in these averages?

    No they weren’t. They ran commercial free so nielsen does not rate them. The post debate coverage was rated though.

  • Max Vrany

    @Anthony They’re rated. The information just isn’t included in normal reporting. That said, I don’t know if these ratings include the debates, though instinct tells me they do. Don’t hold me to that.

  • Hubert R.

    Does it translate to how much money do the networks make? I mean, does NBC make the most money, since it is #1 in the target demo? Their numbers are inflated by sunday night, and as far as I know sports are always expensive to air on TV. So I’m always a bit confused about who is on top with that.

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