via press release:
TBS's extensive coverage of the 2012 Major League Baseball postseason is up 15% in U.S. household rating and +14% among total viewers, compared with the first three days of the postseason last year. The network’s exclusive MLB Postseason telecasts are averaging a 2.3 U.S. household rating (vs. 2.0 rating last year) and 3,628,000 total viewers (vs. 3,171,000 in 2011).
TBS's MLB Postseason coverage is also up across all core demos including:
- +15% growth among men 25-54 (1,074,000 vs. 937,000) and adults 25-54 (1,580,000 vs. 1,378,000)
- +8% growth among men 18-49 (990,000 vs. 917,000) and +7% growth among adults 18-49 (1,437,000 vs. 1,342,000)
- +3% among men 18-34 (448,000 vs. 437,000) and +1% among adults 18-34 (661,000 vs. 657,000)
The Big Bang Theory once again dominated the weekly charts, accounting for 11 of basic cable's Top 15 sitcom telecasts with total viewers and adults 18-34, as well as 12 of the Top 15 with adults 18-49.
TBS's CONAN, which continues to rank as late night's #1 hour-long talk show with adults 18-34 for year-to-date, averaged 806,000 viewers in Live + Same Day last week, up 6% over the same week last year. In the demos, CONAN garnered 232,000 adults 18-34 (+3%) and 514,000 adults 18-49 (+7%).
In time-shifted viewing, CONAN is charting excellent monthly growth, with the show's September 2012 Live + 7 deliveries up 18% among total viewers (942,000) and up 7% among adults 18-49 (590,000) compared to the same month last year. In addition, CONAN's September figures have outperformed August 2012 by double digits, with total viewers up 12% and adults 18-49 up 10%.
Cartoon Network entered 4th Quarter 2012 as basic cable’s #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, scoring double-digit delivery growth among all kids demos as well—kids 6-11 grew by 10%, kids 2-11 also by 10% and kids 9-14 by 17%, vs. the same time period last year.
Among the network’s original animated programming, Monday night’s 4th Season Premiere of Regular Show (8 p.m.) scored as the #1 telecast of the week among all boys 2-11, 6-11 & 9-14, and the #1 telecast of the day among all kids 2-11, 6-11 & 9-14. Companion originals Adventure Time (7:30 p.m.) and Annoying Orange (8:30 p.m.) also ranked #1 in their respective time periods among boys 2-11 & 6-11.
Tuesday night’s 2nd Season premiere of The Looney Tunes Show (8 p.m.) charted as the #1 telecast of the day among boys 9-14, and #1 in its time period among all boys, posting delivery gains among kids and boys, ages 6-11 & 9-14, compared to the same time period last year.
On Wednesday night, a new episode of Ninjago (7:30 p.m.) ranked as the #1 telecast of the day among kids 2-11 & 6-11 and all boy demos, scoring double and triple-digit delivery gains across the board—kids 2-11 increased by 94%, kids 6-11 by 102% and kids 9-14 by 56%. Immediately following, new series Dreamworks Dragons: Riders of Berk (7:30 p.m.) scored as the #1 telecast in its time period among kids 2-11 & 6-11 and all boys 2-11, 6-11 & 9-14. Compared to the same time period last year, average kids delivery grew by triple digits—kids 2-11 by 128%, kids 6-11 by 148% and kids 9-14 by 109%.
Saturday morning’s presentation of Star Wars: The Clone Wars (9:30 a.m.) posted double-digit delivery gains across all kid and boy demos vs. the same time period last year—kids 2-11 grew by 35%, kids 6-11 by 18%, kids 9-14 by 47%, boys 2-11 by 26%, boys 6-11 by 15% and boys 9-14 by 53%.
Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34 & 18-24 as well as men 18-34 & 18-24.
Adult Swim’s original series Robot Chicken (Sunday, 12 a.m.) increased all targeted young adult demos compared to the 2011 time period—adults 18-24 grew by 19%, adults 18-34 by 1% and adults 18-49 by 12%.
Adult Swim programming—including Family Guy, Robot Chicken and American Dad—accounted for 17 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.
TNT’s hit drama series Major Crimes once again ranked as basic cable’s #1 entertainment program Monday night, drawing an audience of 4.2 million viewers and 1.3 million adults 25-54 in Live + Same Day. Among adults 18-49, Monday’s episode averaged 940,000.
When it comes to time-shifted viewing, the Sept. 17 episode of Major Crimes added more than 1.8 million viewers, and the season finale of Perception added more than 2 million viewers in a comparison of Live + Same Day to Live + 7. The following are the final Live + 7 figures for the Sept. 17 episodes of TNT's Monday night lineup:
- Major Crimes (Sept. 17): 6.5 million viewers; 1.5 million adults 18-49; 2.0 million adults 25-54
- Perception (Sept. 17 Season Finale): 5.5 million viewers; 1.5 million adults 18-49; 1.9 million adults 25-54
truTV's breakout hit Hardcore Pawn (Tuesday at 9 p.m.) drew more than 2.3 million viewers last week. The show ranked among basic cable's Top 5 programs in the timeslot with total viewers and key adult and male demos. It also sparked truTV to a Top 10 finish for the entire night.
The acquired hit Wipeout scored excellent growth for truTV this past weekend, with the Saturday 8 p.m. episode charting +39% growth among viewers and double-digit growth among key demos compared to the same timeslot last year. The 8-10 p.m. block on Saturday also garnered +29% growth among total viewers and +17% growth among adults 18-49. The show also brought double-digit growth with key male demos for the Sunday 8-10 p.m. block and scored a remarkable median age of only 30, a 13-year drop compared to the same night a year ago.