via press release:
LIFETIME RENEWS HIT DOCUSERIES
DANCE MOMS FOR THIRD SEASON
Lifetime Orders 26 All-New Episodes for 2013
LOS ANGELES, CA (October 10, 2012) – Lifetime has renewed its hit docu-series Dance Moms, featuring renowned dance instructor Abby Lee Miller, for a third season, it was announced today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks.
Lifetime has ordered 26 all-new hour-long episodes of the series, which will return next year. Dance Moms’ second season, which wrapped last month, was the number one unscripted cable series in its Tuesday 9:00pm time period among Women 18-49 and Women 2+. Additionally, season two over-delivered season one by wide margins among the key demographics, including +69% with Adults 18-49, +72% in Women 18-49, +64% among Adults 25-54 and +66% with Women 25-54. Dance Moms is Lifetime’s youngest skewing current series with a season two median age of 32 years old, five years younger than season one.
Regarding the announcement, Sharenow said, “With major growth season-to-season and a bonafide star in Abby Lee Miller, Dance Moms continues to be a top performer and important franchise for Lifetime. It’s become a force in the docusoap genre and we’re very pleased to bring Dance Moms back with more episodes next year.”
Nominated for a Teen Choice 2012 Award, Dance Moms follows children’s early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow…all under Miller’s discerning eyes. Presenting a powerful cast of characters that has inspired water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast’s intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school and instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children’s dreams come true, Dance Moms poses the tough questions many people have been asking since the show’s launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.
Miller also headlines Lifetime’s all-new dance competition program Abby’s Ultimate Dance Competition, which premiered on Tuesday, October 9, at 9:00pm ET/PT. The series features 12 of the country’s most talented girl and boy dancers competing for a $100,000 cash prize and a scholarship to the Young Dancer Program at the Joffrey Ballet School in New York. In addition to Miller, the program’s judges include Robin Antin, founder of the pop group sensation Pussycat Dolls, and dancer and cutting-edge celebrity choreographer Richard Jackson (Lady Gaga’s “Marry the Night”). Kevin Manno (MTV’s The Seven) hosts.
A+E Networks handles global sales for Dance Moms.