via press release:
MILLIONS TUNED IN TO WATCH BET’S HOTTEST NIGHT ON TELEVISION WITH THE PREMIERES OF THE BET HIP HOP AWARDS ‘12 AND “KEYSHIA & DANIEL: FAMILY FIRST”
The #1 Hip Hop Themed Telecast on Television For The 7th Consecutive Year, The BET HIP HOP AWARDS ’12 Premiere Drew in 3.1 Million Viewers
2.9 Million Viewers Tune In To Keyshia Cole’s Next Chapter With KEYSHIA & DANIEL: FAMILY FIRST
BET HIP HOP AWARDS ‘12 Is The #1 Social TV Program on Cable
BET Scores 2 Of The Top 5 Most Social Shows On Cable With The BET HIP HOP AWARDS ‘12 And KEYSHIA & DANIEL: FAMILY FIRST
NEW YORK—October 10, 2012—BET brought down the house with a night of incredible programming drawing in millions of viewers for the premiere of the BET HIP HOP AWARDS ‘12 and KEYSHIA & DANIEL: FAMILY FIRST. On Tuesday, October 9 the BET HIP HOP AWARDS ‘12 premiere telecast at 8:00 P.M.* drew in 3.1 million viewers among 2.1 million households garnering a 2.3 coverage rating, making this the #1 Hip Hop themed telecast on TV for the past seven consecutive years. KEYSHIA & DANIEL: FAMILY FIRST, BET’s newest original series, launched on October 9 at 10:00 P.M.* to 2.9 million viewers with a 2.2 coverage rating. KEYSHIA & DANIEL: FAMILY FIRST is the #1 new reality series debut telecast on cable in 2012 among total viewers and adults.
On the digital side, BET HIP HOP AWARDS ‘12 telecast reigned supreme in the social media and digital world with millions of tweets regarding the awards. According to Trendrr.tv, the BET HIP HOP AWARDS ’12 was the #1 Social TV program on cable for October 9 with more than 2.6 million interactions. Over 75 worldwide top trending topics on Twitter were traced back to the telecast’s explosive cyphers and performances including “DMX Voice,” “HipHopAwards” and “2chainzplayingpiano.” The BET HIP HOP AWARDS ‘12 also set a record for BET.com traffic—double digit year-over-year growth in page views (84%), daily unique visitors (33%) and video views (18%). On mobile, the first ever BET HIP HOP AWARDS ‘12 app received over 300,000 downloads.
KEYSHIA & DANIEL: FAMILY FIRST also scored in the top 5 most social shows on cable with over 70,000 interactions, trending worldwide with trending topic “KEYSHIAANDDANIEL” according to Trendrr.tv.