ABC Delivers Wednesday's Top 2 Shows, Posting Its Highest Rating on Any Night This Season

Categories: Network TV Press Releases

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October 11th, 2012

via press release:

ABC Delivers Wednesday’s Top 2 TV Shows, Posting its Highest Rating

On Any Night This Season and its Biggest Wednesday Results in 9 Months


ABC’s “The Middle” is Up Week to Week in Viewers and Young Adults


Holding All of its Week-Ago Premiere Numbers, ABC’s “The Neighbors” Widens its Winning Advantage Over its NBC Freshman Comedy Competition in the Half-Hour


ABC’s Back-to-Back Episodes of “Modern Family” Dominate the 9 O’clock Hour


ABC’s “Nashville” Debuts at No. 1 in the 10pm Hour, Towering Over NBC’s Debut of “Chicago Fire” to Stand as the Net’s Top Drama Opener Since “Once Upon a Time”



Wednesday Night (8:00-11:00 p.m.)

ABC claimed the Top 2 TV shows on Wednesday night in Total Viewers and Adults 18-49, with back-to-back episodes of “Modern Family.”  The Net finished a strong second on the evening in viewers (9.4 million) and young adults (3.2/9), running in a near tie for the lead with Adults 18-49.


  • ABC posted its highest Adult 18-49 rating on any night this season, while delivering its strongest Wednesday results in 9 months with viewers and young adults – since 1/4/12.


“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m. opposite Fox’s “The X Factor” and CBS’ “Survivor: Philippines,” ABC’s “The Middle” doubled its NBC comedy competition (“Animal Practice”) with viewers (+100% - 7.8 million vs. 3.9 million) and Adults 18-49 (+118% - 2.4/7 vs. 1.1/3).  In addition the ABC comedy nearly tied “Survivor among Adults 18-49 in the half-hour, while beating out the CBS show by even wider margins week to week in both Adults 18-34 (+36%) and Women 18-34 (+55%).


  • “The Middle” grew week to week in Total Viewers and Adults 18-49.


“The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC’s “The Neighbors” continued to dominate its freshman comedy competition, increasing its winning advantages week to week over NBC’s “Guys with Kids” to 2.1 million viewers (6.3 million vs. 4.2 million) and to 36% in Adults 18-49 (1.9/5 vs. 1.4/4).


  • In viewers and young adults, “The Neighbors” retained 100% of its week-earlier time period premiere.


“Modern Family” (9:00-9:30 p.m.)

Shooting to the top of its 9:00 p.m. slot in viewers and young adults, ABC’s Modern Family” beat out the third half-hour of runner-up Fox’s “The X Factor” by 31% in Adults 18-49 (4.7/13 vs. 3.6/10).  


“Modern Family” (9:30-10:00 p.m.)

The No. 1 TV show of the night, ABC’s second airing of “Modern Family” led its nearest competition in the half-hour by 8% in viewers (12.2 million vs. 11.3 million – CBS’ “Criminal Minds”) and by 40% in Adults 18-49 (4.9/12 vs. 3.5/9 – Fox’s final half-hour of “The X  Factor”).


“Nashville” (10:00-11:00 p.m.)

Opposite CBS’ veteran “CSI” and NBC’s debut of “Chicago Fire” in the 10 o’clock hour, ABC’s debut of “Nashville” opened at No. 1 in Adults 18-49.   Head to head against its drama debut competition in the hour, ABC’s “Nashville” towered over NBC’s “Chicago Fire” in viewers (+41% - 9.0 million vs. 6.4 million) and young adults (+47% - 2.8/8 vs. 1.9/5).    In addition, the new ABC drama dominated its time period with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).


  • “Nashville” drew ABC’s largest series audience in the time period in 1 year and its top Adult 18-49 number since the beginning of last November – since 9/21/11 and 11/2/11.


  • “Nashville” qualifies as ABC’s biggest drama debut in 1 year among Adults 18-49 - since “Once Upon a Time” on 10/23/11.


  • “Nashville” was up year to year for ABC in the time period, topping “Revenge” on the year-ago night (on 10/12/11) in viewers (+14%) and young adults (+4%). Please note, “Nashville” exhibited stronger Adult 18-49 lead-in retention than the debut telecast of “Revenge” with Adults 18-49 (on 9/21/11).


  • In its namesake market, “Nashville” delivered a massive 21.9/33 rating in Households.

    Impressive PR, but good reading

  • Babygate

    Ok. Even though I am an ABC kind of viewer we need some perspective. ‘The Neighbors’ is dragging the lineup down, way down. Nashville opened well but considering that it had a bad remake of an old show on NBC and a 13 year old veteran as competition, it didn’t do great. And I liked it, but I was expecting better ratings. And as far as the 9pm slot goes, really, how often do we get back to back episodes of Modern Family? Which by the way was really funny last night.


    I don’t get people why were u expecting huge ratings in a slot that before Revenge didn’t have a hit for over 20 years. Revenge really helped that slot and IMO ABC risked by moving it. Honestly I think Nashville is a great addition to the slot. I liked it way more than Smash which I felt was very niche. People need to give this show a chance it has huge potential.

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